Recently,A hot topic has arisen on the Internet——Hisense TV boot unpaid membership advertisement lasts for more than 40 minutes,Aroused strong dissatisfaction among users。 According to the description,A Hisense TV user turned on and found,If you don't register as a member,Just click"Watch now"The button will start to continue to play the ads lined up,Until it is completed2500Seconds,That is40More than 40 minutes。
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It is conceivable that for users who just want to relax and have fun, it is tantamount to "advertising traffic". As soon as the news came out, it immediately sparked heated discussions on the Internet. Many users expressed that it was difficult to accept it, questioning that the product experience was "conquered by advertising". It is already very magnanimous to accept short advertisements at the start-up, but more than 40 minutes of advertisements are comparable to "taking advertising lessons", which is not a user-centered design idea at all.
Netizens also sarcastically ridiculed the boot advertising time as long as "I can cook a meal", so I am afraid that it will become an "advertising player" instead of a TV set. A large number of users said that it was difficult to accept, and if the company did not correct it, it would lose more user trust. After the incident, Hisense's customer service staff responded, "We don't have this report here."
And pass on the responsibility for users to go to the store to understand, this statement has also been questioned. Netizens questioned why the company did not reply positively and only responded to the major impact on the rights and interests of users with a shirk attitude. Some analysts have pointed out that such a long period of advertising may seriously damage the brand image.
Although TV companies need to monetize through advertising, 40 minutes is beyond the acceptable range of users, and the impact on the experience will also lead to the loss of users. If you value user experience, you should actively fix this issue to maintain brand credibility. This incident has also sparked widespread discussion among netizens, with some netizens calling on companies to put users first and ignore consumer experience on the grounds of profit.
Others expressed support for companies to make money through reasonable advertising, but hoped to find a balance between the interests of both parties. Afterwards,Hisense finally responded that it would immediately revise the boot ad settings,In the future, the advertising time will be moderately compressed to meet the user experience。 This positive response eased the situation. Hisense responded to questions and promised to adjust in a timely manner, and has expressed its attitude of respecting users.
But whether the details need to be further refined in the future to avoid similar controversies again. In the longer term, companies should focus on user experience and user stickiness, rather than just maximizing profits in the short term. In fact, users will only become supporters of the company's future development if they are guaranteed to be met.
Enterprises also need to gradually improve their public relations response. It is not advisable to blindly pass the buck, but to take the initiative to take responsibility for the problem and correct it immediately. Positive replies also need to be given in a timely manner to dispel users' doubts, and ultimately form a benign interaction model of mutual benefit between merchants and users. This will be a valuable experience for any company.