Unexpectedly, the latest industry comprehensive sales data shows that in March 2024, the monthly retail sales of Feifan R7 will only be 153 units. I have to say that this data is somewhat unbelievable. After all, after the Feifan R7 was officially launched in China, it still achieved certain sales results.
Feifan R7
At first glance, I even wonder if I think of "weekly sales" as "monthly sales". After all, this sales scale is indeed a little lower.
Moreover, even so, the monthly retail sales of the Feifan R7 still showed a month-on-month downward trend. Compared with the previous month, the monthly retail sales of the Feifan R7 fell by 57.61%.
Obviously, in March 2024, the monthly retail sales of Feifan R7 fell by almost 6%. It should be pointed out that in March 2024, the overall retail sales of domestic passenger cars showed a sharp month-on-month increase.
Feifan R7
According to the data of the Passenger Car Association, in March 2024, the domestic retail sales of passenger cars will be 1.687 million units. Compared to the previous month, sales increased by 52.8%.
This means that in March 2024, the monthly retail sales of Feifan R7 will show a sharp decline against the trend. In other words, from this perspective, in March 2024, the performance of the Feifan R7 will be weaker than the overall performance of the automobile market in the same period.
In fact, after entering 2024, judging from the sales performance from January to March, the performance of Feifan R7 has been showing a month-on-month downward trend.
Feifan R7
According to the industry's comprehensive sales data, in January 2024, the monthly retail sales of the Feifan R7 will be 1,803 units. Compared to the previous month, sales fell by 41.81%.
In February 2024, the monthly retail sales of the Feifan R7 fell further to 361 units. Compared with last month, the monthly retail sales of Feifan R7 fell by 79.97%, almost 8%.
Obviously, after entering 2024, the monthly retail sales of Feifan R7 have shown a downward trend for three consecutive months. However, the decline in sales in January and February is understandable.
Feifan R7
In January and February 2024, due to the impact of multiple factors, the domestic auto market as a whole showed a month-on-month downward trend. In this case, it is not surprising that the sales of the Feifan R7 have declined.
However, in March 2024, when the retail sales of domestic passenger cars rose sharply month-on-month, the monthly retail sales of Feifan R7 still fell sharply, which is somewhat surprising.
You must know that Feifan R7, as a blockbuster model created by Feifan Automobile, has no shortage of highlights in the market performance after its launch in the domestic auto market.
Feifan R7
At one time, the monthly retail sales of this model in the domestic auto market could reach more than 3,000 units. According to the industry's comprehensive sales data, in March 2024, the monthly retail sales of the Feifan R7 will be 3,099 units.
Moreover, in terms of product power, backed by the big tree of SAIC Group, the performance of Feifan R7 is also full of highlights.
It's just that, regrettably, after entering 2024, judging from the sales performance in the first quarter, the performance of Feifan R7 is obviously worrying.
Feifan R7
After all, its monthly retail sales in the domestic auto market have been as low as 153 units. This sales data, to a certain extent, shows that Feifan R7 is currently under certain market pressure.
As we all know, after entering 2024, the competition in the domestic auto market will be more intense. Especially in the new energy vehicle market, major car companies or brands have played the banner of "electricity is lower than oil".
Moreover, in order to gain a greater competitive advantage, major car companies or brands have launched car purchase measures such as "official reduction", which makes the competition in the auto market more intense.
Feifan R7
In this case, including the Feifan R7, many models or brands in the domestic auto market have suffered great market competitiveness, resulting in a continuous decline in sales.
At the same time, as a new car brand, Feifan has not been launched in the domestic auto market for a long time, and its brand influence and recognition are in the process of improving.
This may also be an important reason for the decline in sales of Feifan R7. In fact, among the many new car brands in China, there are not a few who encounter this kind of problem.
Feifan R7
For the Feifan R7, it may be time for SAIC Feifan to launch some rescue measures. Otherwise, if its sales continue to show a downward trend, it may have a certain adverse impact on the sales prospects of this model.
Here, we hope that SAIC Feifan can resolutely take rescue measures to boost the terminal sales of Feifan R7, so that this model can obtain better development prospects in the domestic auto market. In my opinion, Feifan has this strength.
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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