In Nanjing, Jiangsu Province, an Audi Q4 e-tron crashed into a curb and the vehicle caught fire one minute later. What's even more thrilling is that, according to the user's family, the driver's side door was also locked. Fortunately, with the help of passers-by knocking on the car window, this user was able to "escape in horror".
奥迪Q4 e-tron起火
According to the Changsha Political and Legal Channel, the user's family said that after a hospital examination, the user has suffered multiple fractures and setbacks. I have to say that this kind of thing makes onlookers "palpitate".
The risk of a train fire is too great. And, after the driver escaped with the help of passers-by, the vehicle also exploded.
In just 5 minutes, the vehicle was burned to the ground. I have to say that it is not difficult to see from the description of the family that this incident is quite thrilling.
奥迪Q4 e-tron起火
It's just that what makes people wonder is that according to the news of the Changsha Political and Legal Channel, the user contacted the 4S store afterwards. The reply from the 4S store was "very indifferent".
奥迪Q4 e-tron起火
The 4S store even said, "If you hit a curb, it will catch fire" and "That's how the train is." So, does this mean that, in the eyes of the Audi 4S shop staff, the Audi Q4 e-tron will catch fire when it touches the curb?
Or is it a common thing for this Audi 4S shop worker to "hit a curb and catch fire" for a tram?
If this is true, I believe that many potential users may have extremely bad associations with related models after seeing such a reply, and even bring unnecessary damage to the brand.
The 4S store responded
The 4S store responded
In fact, for electric vehicles, battery safety has always been one of the most important things for the industry, car companies and consumers. In the domestic auto market, many brands are also emphasizing battery safety measures.
Many car companies have spared no effort in the safety of electric vehicle batteries. For the specific Audi Q4 e-tron, judging from its related publicity, its attention to battery safety is not low.
It claims that the bottom beam of the cab is reinforced with multi-cavity aluminum extruded profiles and hot-pressed ultra-high-strength floor beams, which uses a full range of high-strength materials to avoid deformation of the body in the event of a collision, and invade the battery pack, causing thermal runaway.
Relevant promotional materials
At the same time, the relevant publicity also said that its battery cell testing requirements far exceed the national standard by 7 times, and have undergone 197 extreme tests. As for the battery pack, it adopts an aluminum alloy shell and six horizontal and one longitudinal reinforced beams inside, which is not easy to deform in the event of a collision and protects the safety of the battery cell.
Obviously, from the relevant publicity, it is not difficult to see that the Audi Q4 e-tron will not "hit the curb and catch fire". Even due to factors such as the force of the impact, there may be related hidden dangers.
However, it should not be like the 4S store Xuancheng's "hit the curb and catch fire". As for "the battery is like this", I believe that the major domestic electric vehicle manufacturers will scoff at it.
奥迪Q4 e-tron
So, let me ask, does Audi approve of the 4S store's statement that "it will catch fire when it hits the curb"? I think Audi should not ignore this issue and should publicly clarify and respond to it.
On the one hand, Audi's electric vehicle products lag behind its competitors, which has been recognized by Volkswagen executives. In this case, Audi should catch up and gradually improve the reputation and image of its electric vehicle products.
If the 4S store is allowed to release this kind of remarks, I am afraid that it will be a disadvantageous thing for Audi electric vehicles to open the market.
奥迪Q4 e-tron
On the other hand, Audi should verify and respond to the existence of the fire incident, the cause of the fire, and whether the remarks described by the family as described by the 4S store are true.
If it does exist, investigate whether the cause of the fire is caused by external forces or spontaneous combustion, and if the 4S store does not officially approve of the remarks, then it should be clarified and measures should be given to avoid possible damage to the brand.
At a time when information is spreading so fast, I believe that Audi should not take it lightly and let the public know the facts and truths in a timely manner, which can better protect the brand image.
奥迪Q4 e-tron
We are constantly monitoring this. It should be pointed out that at present, the official response to this incident has not yet been made, and the official response shall prevail.
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