Incredibly, the industry's comprehensive sales data shows that in March 2024, the monthly retail sales of ZEEKR X will be as low as 365 units. I couldn't even believe it when I saw this sales figure for the first time. But, sadly, I was not mistaken.
Zeekr X
You must know that as a blockbuster SUV model launched by the high-end new energy vehicle brand ZEEKR, ZEEKR X has quickly become a model that has attracted much attention after its birth in the domestic auto market.
In terms of the market, at the beginning of the listing, ZEEKR X also achieved remarkable sales results. According to the industry's comprehensive sales data, its monthly retail sales in the domestic auto market exceeded 4,300 units soon after its launch.
Since then, due to the fierce competition in the domestic auto market, the monthly retail sales of ZEEKR X have fluctuated to a certain extent, but the overall sales scale is also good.
Zeekr X
In November 2023, ZEEKR X created a new monthly sales high. According to the industry's comprehensive sales data, in November 2024, the monthly retail sales of ZEEKR X will be 4,714 units, close to 5,000 units.
If this sales trend continues, it is only a matter of time before the monthly retail sales of ZEEKR X in the domestic auto market exceed 5,000 units.
It's just a pity that in December 2023, the monthly retail sales of ZEEKR X not only did not rise, but entered a downward channel.
Zeekr X
According to the industry's comprehensive sales data, in December 2023, the monthly retail sales of ZEEKR X will be 2,329 units. Compared to the previous month, sales fell by 50.59%.
Of course, this may be due to the fact that in December, in order to impact the demand for sales, many domestic models have launched preferential measures for car purchases, resulting in fierce competition.
In addition, the fluctuation of sales in a single month is also a relatively normal market fluctuation. However, it is regrettable that after entering 2024, the monthly retail sales of ZEEKR X not only did not catch well, but continued to decline month-on-month.
Zeekr X
According to the industry's comprehensive sales data, in January 2024, the monthly retail sales of ZEEKR X will be 708 units. Compared with last month, the monthly retail sales of ZEEKR X fell by 69.6%, almost a 7% decline.
It should be said that for ZEEKR X, the monthly sales fell to more than 700 units, which is somewhat surprising. However, considering that the sales of many models or brands in the domestic auto market fell in January, although this data is surprising, it is not incomprehensible.
In February 2024, the monthly retail sales of ZEEKR X will be 411 units. Compared with the previous month, the monthly retail sales of ZEEKR X continued to decline by 41.94%.
Zeekr X
Obviously, in February 2024, the monthly retail sales of ZEEKR X will continue to decline. If emotionally speaking, I don't think the sales of Zeekr X should be so low. This is not its normal level of sales.
However, considering that February is the off-season for the traditional domestic auto market, and it has been affected by the Spring Festival holiday, the overall decline in the domestic auto market is serious.
In this case, the sales of ZEEKR X show a certain downward trend, which is not contrary to the overall trend of the domestic auto market. Or, it's not hard to understand.
Zeekr X
It's just a pity that in March 2024, when the domestic auto market as a whole showed a sharp month-on-month increase, the sales of ZEEKR X not only did not rise, but declined again.
Compared to the previous month, in March 2024, the monthly retail sales of ZEEKR X fell by 11.19%. You must know that in March 2024, the retail sales of domestic passenger cars will increase by more than 50%.
Therefore, the decline in sales of ZEEKR X in March is indeed surprising. Moreover, its monthly retail sales are only 365 units, which is indeed too low.
Zeekr X
I think it's really puzzling that the sales of ZEEKR X have been declining for four consecutive months, and the sales scale is as low as 365 units in a single month.
You must know that as a high-end new energy vehicle brand launched by Geely Automobile, after the birth of the Zeekr brand in the domestic auto market, it has not only achieved good sales results, but also built and improved its reputation and brand image.
From the perspective of product strength, ZEEKR has good performance in terms of appearance, intelligent configuration, and power. Among the models in the same class, the performance of ZEEKR X is more outstanding.
Zeekr X
Theoretically speaking, such a model should have a good sales performance in the domestic auto market, and it should be its relatively normal performance.
Moreover, at the beginning of its launch, this model did achieve good sales results. However, after entering 2204, its sales performance in the first quarter is really surprising.
After all, in a period of up to three months, the sales of ZEEKR X was only 1484 units, which is indeed a bit unacceptable. Perhaps, the competition is too fierce.
However, I always think that the current sales performance of ZEEKR X is just a temporary decline in sales. Entering the second quarter of 2024, its sales should rebound significantly. After all, the ZEEKR brand does have the strength to reverse this decline in sales.
Zeekr X
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
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This article is the original article of the Cheyu World Operation Department, the total No. 11026, some of the pictures are from the Internet, and the data and related materials from the marked sources are all cited. Cheyu World Original All Rights Reserved, infringement must be investigated.