Recently, Smart, a shirt brand under the Shanghai Service Group, released the 2024 new season non-iron shirt, using the "noble cotton in cotton" - Pima cotton fabric, opening a new chapter in skin-friendly texture.
Pima cotton is a kind of high-quality natural cotton, due to the strict requirements for the growth environment, the annual output of Pima cotton only accounts for about 3% of cotton, which is very scarce and precious, so it is called the "soft gold" in cotton, and has the reputation of "cotton noble".
It is understood that Pima cotton has an outstanding "figure" in the cotton industry, and its cotton wool fiber length is 35% longer than ordinary cotton wool, which can be described as a leader in cotton in terms of skin feel, silkiness and gloss.
Not only that, but the inherent flexibility of Pima cotton is also quite outstanding. Its fiber strength is 45% higher than that of ordinary cotton, and the fabrics produced are elastic, structured and shapely, not easy to pill and wrinkle, and can quickly absorb and wick sweat.
With the improvement of people's requirements for the comfort of clothing fabrics, the Smart2024 new season shirt inherits the high-end shirt style of business people, and uses 100 double-strand horse cotton, after a unique high-density weaving process of multiple processes, the fabric is thicker and has better fastness, and the shirt is soft and skin-friendly, and presents a silk-like luster and smooth feel, bringing a more comfortable feeling to the wearer.
According to the person in charge of the brand, "Smart" is a men's business shirt brand under Shanghai Garment Group, whose history can be traced back to 1933, and was once known as the "father of Chinese shirts". After years of continuous innovation and technological innovation in the no-iron process, Smart has created a flat, structured and slim shirt fit that perfectly fits the characteristics of the Asian human body and a more comfortable shirt quality through sophisticated 3D three-dimensional cutting and more than 130 processes, injecting more fashion vitality into the brand.
With the release of the Smart2024 new season shirt, the brand has once again proved to the public its leading position and unique charm in the shirt world. In the future, the Smart brand will continue to play a leading role as a local brand enterprise, adhere to the fashion leadership and classic inheritance, and become a fashion shirt brand loved by more consumers.
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Source: Shanghai Changning