【Inscription】The "old for the new" is put into practice, and the preferential benefits are delivered to thousands of households in need, on the one hand, to meet the diversified consumption needs of users, and on the other hand, to effectively break through the difficulties in consumption.
Huating ||Writing
In 2024, the new round of "trade-in" policy will not only become an important engine to stimulate the growth of domestic demand, but also become a tipping point to stimulate the vitality of the home appliance market. This is not only due to the leading and promoting role of policies in the context of promoting domestic circulation, but also because home appliance enterprises generally have a positive attitude towards this policy, and many enterprises have introduced effective supporting follow-up measures.
In fact, many consumers also want to take this opportunity to update the old household appliances at home, after all, all kinds of electrical appliances in the homes of domestic consumers have been in service for a long time, and they have reached the general renewal cycle. In the case that the state, enterprises and consumers are optimistic about this policy, enterprises have reason to believe that there will be better expectations in the home appliance market this year, among which enterprises like Gree will be the first to enjoy the "renewal" dividend.
The policy encourages the trade-in of household appliances to usher in a highlight moment
In the past three years, affected by the raging restrictions of the epidemic and the global economic downturn, the sluggish domestic consumption has brought severe challenges to the home appliance market. Although the epidemic is far away, people's consumer confidence is far from recovering, and the start of the home appliance market is lower than expected. To this end, since the beginning of this year, various government departments have continuously introduced relevant policies to encourage the trade-in of traditional consumer goods such as household appliances to stimulate the release of consumer demand.
On February 23, the fourth meeting of the Central Financial and Economic Commission pointed out that it is necessary to encourage traditional consumer goods such as household appliances to be traded-in, promote large-scale recycling, and strengthen the development of the "new + recycling" logistics system and new models. Starting from the implementation of equipment renewal, consumer goods trade-in, recycling and recycling, and standard improvement, we will further coordinate the expansion of domestic demand and deepen the supply-side structural reform.
Subsequently, in March, the executive meeting of the State Council deliberated and passed the "Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods", encouraging qualified localities to subsidize consumers to purchase green smart home appliances, which obviously gave policy support to the home appliance industry from R&D and production to terminal recycling. The government's intensive policy intention is very obvious, that is, to promote the recovery of consumption on the one hand, and support the high-quality development of the economy on the other hand, with the help of trade-in.
As a leading enterprise of household appliances, Gree's actions at key nodes in the development of the industry have the role of a weather vane. According to the soul of household appliances, in addition to subsidizing users with 3 billion yuan to promote the trade-in, Gree Electric Appliances is also guided by consumer demand, establishing a reasonable and scientific recycling system for the whole link, and taking practical actions to promote green consumption and promote the high-quality development of the home appliance industry.
It is important to take advantage of the policy to form a green industrial chain
Different from previous years, this year's implementation of "trade-in" is not only limited to the consumer side, but also replaces expired products with high-quality new products, and also combines renewal and resource regeneration to form a green industrial ecological chain of raw material procurement, product production, terminal consumption, recycling, dismantling and utilization. Among them, the prototype of the circular industrial chain created by Gree is a typical representative.
According to the soul of household appliances, Gree has been committed to the green recycling, dismantling and utilization of waste electronic and electrical products, insisting on fulfilling the social responsibility of producers, and using the green resource treatment technology of waste household appliances with complete coverage. By the end of 2023, Gree Electric has processed more than 56.64 million waste electrical and electronic products, reducing carbon emissions by about 870,000 tons, becoming a model for promoting the green development of home appliances.
In order to provide consumers with professional and convenient "trade-in" and old household appliance recycling services, Gree Renewable Resources has improved the construction and operation of an online environmental protection recycling platform. Through reasonable price evaluation, perfect recycling process and high service quality, more than 10,000 C-end one-click agile recycling has been completed. At the same time, Gree also vigorously promotes the reverse logistics recycling platform for household appliances, combined with the method of "Internet + recycling", improves the green household appliance recycling system, and promotes it to major cities across the country.
While Gree strives to build a green recycling industrial chain of waste household appliances that integrates green design, green manufacturing, green consumption, green recycling and recycling, Gree also expands its influence on the user side by promoting the welfare policy of package repair.
Of course, being responsible for users is reflected in the strategy of long-term adherence to quality. The excellent quality of Gree's products is recognized by the industry, and it is also the foundation of Gree's leading position in the air conditioning industry for many years. Among them, the "free ten-year warranty repair" policy is the most obvious embodiment, which eliminates the user's worries about the use of household appliances. As industry professionals say, if you don't have absolute confidence in your products, you don't dare to rashly put forward a policy of "free ten-year warranty", otherwise once there is a product quality problem, the consequences are unimaginable.
Long-term layout Green recycling forms a complete industrial chain
Relevant industry professionals pointed out that "trade-in" and "dismantling and utilization" are complementary supporting policies. When implementing the "old for new" policy, socially responsible enterprises must also do a good job in the recycling, dismantling, and harmless treatment of old household appliances that have withdrawn from the family, and can not only stimulate the sales of new products, regardless of the withdrawal of old products. Preventing environmental pollution and even old household appliances from entering the market again is what responsible enterprises should do.
As an enterprise with a high sense of social responsibility, Gree Electric Appliances has established six renewable resource bases in Changsha, Zhengzhou, Shijiazhuang, Wuhu, Tianjin and Zhuhai since 2010 to carry out the recycling of waste electrical and electronic products, as well as the deep processing and resource utilization of waste circuit boards and waste plastics. Its green and harmless treatment of waste household appliances has been at the forefront of the industry for many years, creating revenue of about 1.68 billion yuan in 2022 and about 3.1 billion yuan in 2023, a year-on-year increase of 84.5%. It can be seen that Gree's layout and strategy is to fully consider the implementation of "trade-in" and "recycling" to form a closed loop.
On April 28, Gree officially issued the "Announcement on Gree Electric Appliances Giving Back to Users and Promoting the Upgrading of Home Appliances", the main content of which is "From now on, Gree Electric Appliances will invest 3 billion yuan to start the trade-in activity of household appliances." Consumers can learn more about the event through the Gree Dong Pearl Store and more than 30,000 specialty stores across the country." The announcement not only shows Gree's confidence in the implementation of the old for the new, but also the practical action of the specific implementation of government policies.
Zhang Yanbin, director of the Smart Home Appliance Industry Integration Research Center of China Enterprise News Group, believes that Gree can seriously and meticulously implement the "old for new", send preferential benefits to thousands of households in need, and let high-quality durable consumer goods enter the lives of ordinary people. This provides a feasible case for how to implement high-quality development in the home appliance industry.
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The soul of home appliances: in-depth decoding of hot events in the home appliance industry, sorting out the transformation and transformation process of home appliance manufacturers, and the most in-depth self-media in the home appliance industry in the Internet era. It is strictly forbidden to reprint the article without authorization, and offenders will be investigated!
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