Huawei's new flagship has sparked a rush to buy
Recently, Huawei released its flagship new Pura 70 series, which was snapped up by consumers as soon as it went on sale, and there was a serious shortage of stock. This phenomenon once again confirms the strong influence of Huawei's mobile phones in the domestic market.
The biggest highlight of the Pura 70 series is that it is equipped with a new generation of Kirin 9010 flagship chip independently developed by Huawei. The chip is manufactured using TSMC's 5nm process, which has a significant performance improvement compared with the previous generation Kirin 9000, with a single-core performance increase of 18% and an energy efficiency ratio of 23%. There have also been great strides in GPU graphics processing power and AI computing capabilities.
With its excellent hardware strength, the Pura 70 series has performed well in many reviews, especially in high-load scenarios such as gaming, taking photos, and video playback, and is able to maintain efficient operation for a long time. This is undoubtedly a big selling point to attract consumers.
In addition to its strong performance, the Pura 70 has also put a lot of effort into its design and craftsmanship. It features a curved surround screen with almost no bezel on the front for a great display. The fuselage adopts ceramic body technology, and the texture is outstanding. At the same time, it also supports Qualcomm's wireless charging technology, and the user experience has been comprehensively improved.
Huawei's road to independent innovation of chips
Huawei's development in the field of mobile phone chips can be described as step-by-step, and it has been tested along the way. Looking back on history, we can clearly see the pace of independent innovation of Huawei's chips.
As early as 2012, Huawei launched the Kirin 620 chip based on the 28nm process, opening the way to independent chip design. In the following years, Huawei launched mid-range chips such as Kirin 920, Kirin 930, and Kirin 950, and the performance was gradually improved.
In 2016, Huawei officially entered the flagship chip market and launched the Kirin 960 processor based on the 16nm process, which has greatly improved the single-core performance and energy efficiency ratio. This makes Huawei's mobile phones much more competitive in the high-end market.
In 2018, Huawei continued its efforts and launched the Kirin 980 chip, which is the first flagship mobile phone chip manufactured based on TSMC's 7nm process. The CPU and GPU performance of the Kirin 980 are ahead of the Qualcomm Snapdragon 845 in the same period, making it the best choice for Android flagships that year.
After entering the 5G era, Huawei launched its first 5G flagship chip, the Kirin 990, in 2019, and launched the Kirin 9000 series chips the following year, using TSMC's advanced 5nm process, achieving a new level of performance and energy efficiency.
After years of precipitation and innovation, Huawei has mastered the chip design and manufacturing capabilities from the mid-range to the high-end, and occupies an absolute leading position in the domestic mobile phone market. Even under the sanctions imposed by the United States, Huawei can still maintain its leading position in the domestic market with its independent and controllable chip strength.
Huawei is expected to return to the international mobile phone market
The hot sales of Huawei's Pura 70 series mobile phones once again prove the strong strength of Huawei mobile phones in the domestic market. With the self-developed Kirin chip, Huawei's mobile phone has suffered a technological blockade from the United States in the past few years, but its competitiveness in the domestic market has not been greatly affected.
It is precisely because of the technological blockade from the United States that Huawei has to increase its independent research and development efforts and make every effort to promote the localization process of chips. Through years of precipitation and innovation, Huawei has mastered the chip design and manufacturing capabilities from the mid-range to the high-end, and occupies an absolute leading position in the domestic market.
At present, Huawei's latest Kirin 9010 chip has been able to compete with the top flagship chips of Qualcomm and Samsung. In the next few years, as Huawei continues to increase R&D investment, it is expected to launch 4nm and even 3nm flagship chips, ranking among the top ranks of mobile phone chips.
Once Huawei's chip strength reaches this height, it is expected to regain a share of the international market. Before being sanctioned by the United States, Huawei mobile phones also had a place in overseas markets. If the United States lifts sanctions on Huawei in the future, Huawei mobile phones are fully capable of re-entering the international market.
To regain a foothold in the international market, Huawei still needs to do a lot of work in brand marketing and channel building. But one thing is certain, that is, with the strength of independent and controllable chips, Huawei mobile phones are fully capable of setting off a whirlwind in the international market again.