"The DHA category is getting more and more volume, not only offline, but also online!"
The root cause of this is that the different brands of DHA products are highly similar in terms of ingredients and efficacy, which leads consumers to pay more attention to the price factor when making their choices. And this also gives some online brands that do not have product development and innovation capabilities to take advantage of, they do not pay attention to the formula, do not pay attention to the taste, and even do not pay attention to the rationality of the product's packaging, as long as the price is lower, they will definitely get traffic dividends.
However, for DHA, a special unsaturated fatty acid, even if it is a pure raw material product with a single ingredient and function, its production process, key index control and packaging materials have extremely strict requirements. The re-upgrade of DHA4.0 is to break through this dilemma and bring new vitality to offline maternal and infant stores with triple visual innovation.
1. In terms of packaging protection visualization, One Nutrition's innovative move allows consumers to intuitively feel "really fresh" in physical stores. The inner packaging is independently nitrogen-filled packaging, which effectively isolates light, oxygen and water, and at the same time controls the residual oxygen content of the strip pack below 2% to ensure the stability of the product. The contents are processed by one drop into a pill, and it takes only 1 second to achieve seamless wrapping of algal oil, eliminating the possibility of oxidative inactivation and fishiness. What's more worth mentioning is that the non-GMO Schizochytrid raw materials used by One Nutrition have a peroxide value of ≤ 0.5 and an anisamine value of ≤ 2.5, which are lower than the industry standard, ensuring the freshness and efficacy of the raw materials from the source with double low standards. Moreover, these contents can be clearly marked on the packaging, so that consumers can buy at a glance and with confidence.
2. In terms of the visualization of the formula "Double Gold Nutrition", One Nutrition has insight into the higher demand for brain and eye nutrition of children in the growth and development period. The breakthrough and upgraded formula of DHA Xiaodi Pill this time adds four nutrients, including the golden partner of double brain and eye, so that consumers can clearly see the "golden" formula from Xiaodi Pill itself. Different from the widely advocated view that the brighter the color of DHA, the better the quality, the formula upgrade of One Nutrition has achieved nutritional visualization, and its color is not the brighter the better, but varies according to the different varieties of raw algae oil. On the basis of 150mgDHA, PS (phosphatidylserine) is added, and the two cooperate with each other, just like a brain signal source and a signal tower, DHA sends signals as a signal tower, and PS acts as a signal source, accelerating transmission, jointly promoting absorption, and improving learning and concentration. At the same time, the combination of 3mg of lutein ester and zeaxanthin, a dual eye nutrient that can absorb blue light and protect eye health, is equally suitable for preschool and post-school children.
3. In terms of visualization of key indicators, One Nutrition brand knows that safety is the first cornerstone of products. The upgraded Xiaodi pills are still pure and 0 added, and no harmful substances such as sucrose, synthetic colors, preservatives, heavy metals, synthetic flavors, and antioxidants have been detected. Let the store trust and let consumers rest assured, this is also the principle that One Nutrition has always adhered to.
In order to better empower offline maternal and infant physical stores, One Nutrition cooperated with Daddy Evaluation, and online traffic fed back offline endorsement, realizing two-way professional empowerment. By working with the well-known third-party evaluation agency "Daddy Evaluation" on the Internet, One Nutrition has reconstructed new opportunities for online grass planting and offline sales, injecting strong impetus into offline store sales. Online, One Nutrition makes full use of the professional reputation and extensive influence of "Daddy Evaluation" to release in-depth product evaluation videos through its platform, which intuitively displays the carefully selected product characteristics and safety test results to consumers, laying a solid foundation for offline diversion. At the same time, One Nutrition has set up "Daddy Evaluation Display Materials" in offline stores, which further eliminates customers' doubts and accelerates the purchase decision-making process.
Through this series of online and offline collaboration strategies, One Nutrition not only enhances the brand awareness and loyalty of customers in offline stores, but also greatly enhances the attractiveness and transaction efficiency of offline stores, and realizes the efficient optimization of sales links. Under the rising trend of online e-commerce platforms, what our offline maternal and infant physical stores can do is to embrace the high efficiency of their popular science education, and finally "meet magic with magic" through better, more innovative and more R&D products, give full play to the advantages of face-to-face, and convert customers more efficiently. We believe that under the leadership of excellent brands such as One Nutrition, offline maternal and infant physical stores will be able to stand out in the fierce market competition and usher in new development opportunities.