laitimes

The "New Mass Productivity" Behind a Tire

author:Outlet financial client

Financial reporter Wang Beibei

Since the beginning of this year, "new quality productivity" has undoubtedly become a popular word at the national level. The development of new quality productivity is the decisive force to promote high-quality economic development, and it is the key to "Made in China" to reshape the global competitive advantage.

Under the general trend of a new round of scientific and technological revolution and industrial revolution, it is a "must-answer question" for the rubber tire industry to achieve quality and efficiency improvement, transformation and upgrading with the help of new quality productivity. At the 19th China Rubber Annual Conference held recently, Yuan Zhongxue, senior vice president of China Rubber Industry Association, executive chairman of the presidium enterprise, director of the National Rubber and Tire Engineering Technology Research Center, and honorary chairman of Sailun Group, expressed his views and views on "promoting the development of new quality productivity and building a sustainable future together".

Yuan Zhongxue pointed out that to accelerate the cultivation of new quality productivity in the tire industry, we must grasp four points: one is to change the means of production with technological innovation, and promote the application of new materials and new processes; the second is to promote the digital upgrading of production equipment and upgrade the production system of the whole factory to 5G + industrial Internet system; the third is to create a new type of labor force to stimulate the enthusiasm, initiative and creativity of workers; on this basis, cultivate new production relations, shape and adapt to new quality productivity.

Through scientific and technological innovation, the "three elements of productivity" of labor materials, labor tools, and laborers have been transformed, and the total factor productivity has been greatly improved, which has essentially promoted the energy level of productivity to leap. The liquid gold tires forged by Sailun Group's "ten years of grinding a sword" are the representatives of new quality productivity.

Innovate labor materials  with new technology and seize the commanding heights of scientific and technological innovation

Every wave of scientific and technological revolution is a change and leap in productivity, the most important sign of which is the change of new materials and new processes brought about by higher technology labor materials, and the same is true for the tire industry.

As we all know, the material and process of tires are the cornerstone of performance, and in the 100-year history of evolution with the development of the automobile industry, the fuel-saving, safety and wear-resistant performance of tires have always been incompatible, which is the "devil's triangle" problem that has been plaguing the development of the tire industry. Liquid gold tires have broken through the shackles of this problem by innovating labor materials from the source, realized the simultaneous improvement of the three major performances, and comprehensively enhanced the core competitiveness of the product.

Liquid gold tires use the world's first "chemical mixing" technology to replace the traditional "physical mixing" technology, which greatly reduces the energy consumption of rubber mixing while improving the dispersion of fillers, so that the comprehensive performance of tires can achieve an unprecedented leap. In 2016, the authoritative European rubber magazine "International Tire Technology" made a special report on this new technology, evaluating it as a "breakthrough mixing technology" and "can help China's tire industry achieve leapfrog development and reach the international leading level".

The "New Mass Productivity" Behind a Tire

Years later, the "prophecy" in the magazine is gradually becoming a reality, and the liquid gold tire has stepped out of the laboratory and "in the cloud", passed the rigorous market test, and knocked on the door of the world with excellent performance. According to the international authoritative test data, the use of liquid gold tires, fuel vehicle fuel consumption per 100 kilometers can be reduced by 8%, fuel saving about 0.6L; electric vehicles can save 12% of electricity per 100 kilometers, and can run 40-60 kilometers more on a single charge; braking at a speed of 80km/h, the wet braking distance of liquid gold tires is shortened by 7 meters compared with ordinary tires; wear resistance can be increased by 20%-30% compared with ordinary tires; tire noise can be reduced by 1-2 decibels.

At the 4th China Automobile Festival Award Ceremony of China Media Group, Sailun Liquid Gold Tire Technology won the Special Jury Award for its representativeness and leadership, as well as its special significance for promoting the development of China's automobile industry, and Sailun became the only auto parts company to receive this honor. Previously, the liquid gold tire technology also won the highest award in China's industrial field - China Industry Award.

Huang Qifan, academic advisor of the China Finance 40 Forum, said in his elaboration on the new quality of productivity: "The concept of 'new quality productivity' is not those ordinary scientific and technological progress, not marginal improvements, but subversive scientific and technological innovation. "Liquid gold tires in materials, processes, formulas and other aspects of completely subvert the existing tire manufacturing path, this from "0" to "1", from scratch innovation practice, showing by the technological revolutionary breakthrough, innovative allocation of production factors, industrial depth transformation and upgrading and the birth of new quality productivity.

Empowering production tools with digitalization and green "intelligent manufacturing" throughout the life cycle

The transformation of new materials and new processes is the source of power for new quality productivity. Digitalization empowers production tools, promotes the quality and efficiency of the entire industry, and becomes an "accelerator" for the development of new quality productivity.

Walking into Sailun Group's tire production plant, intelligent and automated equipment runs like a cloud, and the application of digital technologies such as big data, artificial intelligence, and 5G runs through all production links. The high-quality, high-efficiency and high-intelligence production model is very different from the stereotyped extensive tire manufacturing process.

The leap in productivity brought about by digitalization is not achieved overnight, but is the result of Sailun Group's long-term "cultivation" of informatization. The original name of Sailun was "Qingdao Sailun Radial Tire Informatization Production Demonstration Base Co., Ltd.", and "informatization" and "demonstration base" are two key words, which confirm the goal and mission of Sailun - to promote the transformation and upgrading of the tire industry with informatization.

Upgraded from manual manufacturing to automation equipment, from automation equipment to intelligent equipment, and from intelligent equipment to industrial Internet platform...... Sailun continues to advance on the road of informatization. In 2020, Sailun launched the world's first industrial Internet platform for the rubber industry, "Rubber Chain Cloud", relying on the digitalization and intelligence supported by the platform, Sailun built the industry's first 5G+ industrial Internet tire smart factory demonstration line in Qingdao factory, truly integrating new equipment, new materials, new processes, new technologies and new models, reducing the operating costs of rubber tire enterprises by 25% and shortening the tire development cycle by 35%. Through more than 20 years of innovation and practice, Sailun Group has helped the rubber tire industry get rid of the traditional growth and development mode, and embarked on a path of high-tech, high-efficiency and high-quality butterfly transformation.

The "New Mass Productivity" Behind a Tire

Every "digital tire" delivered in the "smart factory" can be traced back to the process and data from the user's needs to the entire life cycle of the tire. Taking liquid gold tires as an example, the tires are implanted with RFID chips, which is equivalent to installing an "ID card", which is convenient for comprehensive tracking of tire status and intelligent management. Through the TPMS system, real-time feedback of tire pressure, tire temperature, wear, road conditions, etc., makes driving safer and more comfortable. In the future, the big data collected by "smart tires" can also provide technical support for urban smart transportation and deeply empower global smart travel.

As an important trend of the new round of scientific and technological revolution, green development provides a key track for accelerating the formation of new quality productivity. General Secretary Xi Jinping pointed out: "The new quality of productivity itself is green productivity. "Liquid gold tires achieve green and low-carbon in the whole life cycle from the selection of raw materials, production and manufacturing, and product use. According to the sales volume of 250 million car tires in China in 2022, based on the average mileage of 120,000 kilometers per tire, if all liquid gold tires can be used, it can save 45 billion liters of fuel, which is equivalent to about 3.18 West Lake, and reduce carbon dioxide emissions by 104 million tons. In the rotation of the wheels, liquid gold tires continue to improve the "green content" of social and economic development.

Recently, Sailun Group released its sustainable development goals: to increase the sustainable material content of tire products to 40% by 2030 and 100% by 2050, to reduce energy consumption per unit of product by 30% by 2030 compared with 2022, and to reduce carbon emissions per unit of product by 30% by 2030 compared with 2022. At the same time, two tires with a high proportion of sustainable materials were also announced: passenger car tires with a 75% sustainable content and truck tires with an 80% sustainable material content. The rolling resistance coefficients of both are 6.0 and 3.8 respectively, both of which reach the highest level of the EU labelling law - class A. Through innovative breakthroughs in materials, formulations and structural design, these two tires have achieved green and sustainable development throughout their life cycle.

Whether it is to activate new momentum for development with informatization, or to promote the high-quality transformation of the industry with green productivity, it is the proper meaning of new quality productivity. Just as every excellent product that appears with the wave of science and technology makes people's lives better, liquid gold tires are laying out new quality productivity with high-end, intelligent and green, making the travel of global users safer, greener and smarter.

Activate the development momentum with talents and reshape the new production relationship

There are countless products that have been transformed into productivity through scientific and technological innovation, why can liquid gold tires stand out and become the representative of new quality productivity in the tire industry?

The most critical factor is "people".

Talent is not only the initiator of innovation, but also the practitioner of technology application, but also the promoter of institutional change, and the core element of new quality productivity. The reason why liquid gold tire, a disruptive technology from 0 to 1, overcame many difficulties and finally succeeded is precisely because Sailun Group has cultivated the "fertile soil" of talents, activated the development momentum with talents, laid a talent foundation and provided strong intellectual support for the development of new quality productivity.

Sailun Group was born in Qingdao University of Science and Technology, which is known as the "Huangpu of the rubber industry", and a generation of "rubber talents" have the dream of serving the country with industry, shouldering the important task of the rejuvenation and development of the national rubber industry, and exploring the development path of deep integration of production, education and research. Since its establishment, Sailun has taken "making a good tire" as its mission, and has condensed the unswerving pursuit and belief of a generation of rubber talents to "let the rubber industry stand on a new height in the world".

One of the most important aspects of Sailun's corporate culture is to "pay for innovation failures", allowing for trial and error in scientific research and providing maximum support for basic research. The R&D process of liquid gold tires lasted more than ten years, from theory, technology, materials, processes, equipment, standards to products, after countless experiments and failures, and finally was able to overcome the long and huge investment in scientific research "dangerous peak", which is inseparable from Sailun Group's corporate culture of encouraging innovation and tolerating failure.

In addition to enhancing the innovation enthusiasm and creative vitality of talents, and encouraging scientific research talents to explore the "no man's land" of science and technology in the rubber tire industry, Sailun also proposed that "Sailun people are the most valuable wealth of the company" and "hard work is for a better life...... Focusing on the people-oriented culture of "trust and respect", establish and improve the talent incentive mechanism, so that talents can live and work in peace and contentment, concentrate on development, and create an atmosphere of entrepreneurship.

In 2009, Sailun, together with Soft Control Co., Ltd. and Qingdao University of Science and Technology, jointly undertook the construction of the National Rubber and Tire Engineering Technology Research Center (hereinafter referred to as "National Rubber Center"), which is the only, open and highest scientific and technological R&D and innovation management platform in China's rubber and tire industry, fully opening up the innovation chain, industrial chain and talent chain, enhancing the adaptability of education, science and technology and talents, and accelerating the transformation of scientific and technological achievements into real productivity at the same time, making Sailun an "incubation pool" for talents in the rubber industry It has attracted generations of young talents to come and continue to struggle for China's rubber industry.

The new ones are advancing day by day. The birth of liquid gold tires, a high-tech tire product, is the result of efficient coordination of many factors such as means of production, production tools, and labor objects, improving total factor productivity, and reshaping production relations.