In order to create greater commercial revenue, some manufacturers will choose to place ads in their games. Well-known manufacturers such as Ubisoft, 2K, and Activision have actually carried out similar operations. As for the advertising content in the game, players are generally not very cold, and even give bad reviews on this ground.
However, in the recently popular Korean action game "Sword Star", there was an unexpected situation. The creators designed the "advertising space" when developing the game, but no manufacturer was willing to bid. As the popularity of the game continues to increase, the producer of the game once again invites manufacturers to join.
"Sword Star" itself is dominated by action fighting scenes, apocalyptic dilapidated scenes and constantly emerging monsters, which make the overall tone of the work more serious. However, when the main character, Eve, is looking for drinks (supplies), and she makes very special moves. This kind of scene where funny elements are thrown into the scene continues the whole game flow.
Since many of the drinks have names in Korean, many players assume that they are Korean beverage brands. Actually, these drinks are actually fictional. Shift Up, a development company, had the idea of renting out "advertising space", but no manufacturer was willing to cooperate.
You must know that for this set of action content, they specially hired a can packaging designer, and he designed those cans that look real The outer packaging design. According to the idea of Kim Hyung-tae, the producer of the game "Sword Star", the manufacturer he most wants to cooperate with is Pepsi.
As for the drink-based games, there are many games on the market, and in some cases they can even become a label for games.
In the Fallout series, Nuka-Cola is a drink that is so distinctive that the bottle cap has even become the trading currency of the wasteland. After the live-action series "Fallout" was launched some time ago, Amazon also launched a linkage with the soda brand Jones Soda to launch a realistic version of Nuka-Cola. The drink contains a blend of peach and mango and is available on the website and retailers.
Compared with general game placement ads, the advantage of "Sword Star" is that it puts all its ideas on the bright side after its debut. The heroine Eve's extremely deliberate collection action was ignored after the players got used to it. If a manufacturer enters the bidding at this time, I believe the feedback will not be bad. I just don't know which drink will appear in the game first.
So have you ever encountered ad placement in the past game experience?