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According to the January 2024 "China Bluetooth Headset Market Monthly Sales Report" released by IDC not long ago, China's wireless headset market will increase by 7.5% year-on-year in 2023.
Under the boom in the market, it reflects the quiet change in the focus of users' attention to headphones. The reason why open ears can be strongly sought after by the market is that comfort is the core factor for this type of product to impress users. In the "2023 Survey Report on the Use of Audio Products" released by Qualcomm, this trend has been confirmed again. In this report, the "wearing comfort" of headphones has surpassed price and sound quality, and has become the most important factor for consumers when purchasing headphone products.
At least not yet, on the contrary, mid-range open products are limited by cost, and the use of "hard plastics", "poor sound quality" and "poor sports waterproofness" is not uncommon.
However, the newly unveiled amphibious sports headset - Whale Alpha at the 5th Zhongguancun Hardcore Science and Technology Carnival in 2024 may bring new agitation to the market. As a brand of professional audio equipment for swimming, Whale Alpha has been launched for the consumer market, bringing a new standard of high-quality mid-range sports headphones to the market with the strength of the sports waterproof "professional team".
The design of the Whale Alpha abandons the conventional rules and brings the high-end texture far beyond the same gear into the mid-range, so that everyone can have a better wearing comfort. Different from the large-area "hard plastic" of the same grade products, it is wrapped in skin-friendly and soft silicone material, with a strong titanium alloy skeleton, bringing a more reliable and comfortable wearing experience. Through tens of thousands of ergonomic wear tests, the balanced distribution of gravity of the earphones is realized, which not only has a stable fit, but also makes the earphones more comfortable without pinching the ears, even if they are worn for a long time.
In the social rules of young people, wearable devices have become the "sixth organ" of the human body, which means that open-back headphones must not only have non-sensory wearing comfort, but also be reliable to meet the needs of daily use. Because with the development of national fitness, open-back headphones have derived more use scenarios, and sports have also put forward higher requirements for the reliability of headphones.
With years of technical accumulation of swimming teaching products, Whale Language has built an industry-leading waterproof technology system. Under the application of this system, Whale Alpha further broadens the boundaries of waterproof performance and exceeds the needs of diverse daily underwater sports. Even if it is tested at 10 meters underwater for 1 hour, the Whale Alpha can still be watertight, reaching the "diving level" depth waterproof. Combined with 32GB large memory, it truly realizes "the mobile phone is gone, and the music is carrying".
Under multiple guarantees, listening to songs is more comfortable. In terms of sound quality, Whale Alpha adopts the torch core "audio-grade" professional audio chip ATS2853, combined with the quality tuning of Whale Language, a more three-dimensional surging sound field effect, and a more delicate and balanced three-frequency performance to bring the high-quality sound to a new level. For the problem of sound leakage and vibration numbness that bone conduction headphone users are worried about, Whale Alpha uses AVAT (Active Vibration Absorbed Technology) self-absorbing technology to control the amplitude, effectively offset the numbness caused by vibration, achieve more accurate sound transmission, and eliminate the user's stereotype of bone conduction headphones. In addition, in terms of convenience functions, echo cancellation and other core elements related to the user's direct experience, Whale Alpha is also the same.
This science and technology event not only brought amphibious sports bone conduction headphones - Whale Alpha, but also brought another highly innovative and "rebellious" OWS headphone product - Whale Loki.
Different from the previous OWS headphone design with the crowd, Loki adopts a unique extended earhook design. Combined with the official necklace, the headphones can be turned into trendy accessories in seconds. In addition, the ultra-small size of the earphones and the rather rounded body make it easy to wear for a long time. In addition to comfort, Loki is more thoughtful for users who wear glasses and sunglasses, and the situation that headphones and glasses do not match. The Whale Loki ear hook uses the thinnest diameter, and the glasses and headphones are hung "without fighting" from now on. Under the use of titanium alloy wire material, the reliability of the earphone has also been fully guaranteed.
With the deep technical accumulation and precipitation of professional sports headphones, Whale Language has brought a more innovative bone conduction headphone experience to countless people in swimming, roller skating, equestrian, football and other fields. Looking to the future, Whale Language will enter the consumer market. As the first masterpiece of this iconic node, it is positioned in the amphibious sports headset, and the whale language Alpha is priced at 469 yuan for a limited time, and the price of the whale language Loki starts at 159 yuan, with the help of differentiated positioning and unimaginable price, with the arrival of these two products, the sports headset "professional team" brand whale language is bound to inject new vitality into the mid-end market.