On April 29, Changan Automobile held the "2023 Changan Automobile Model Worker Handover Ceremony" in Jiangbeizui Financial City, Chongqing, with the theme of "Salute to Workers, Praise Strugglers, and Vitality of Chang'an", and sent new cars to the "Model Workers" before the "May Day" International Labor Day.
At the event site, Wu Yadong, Sun Hui, Wang Fu, Tan Bing, Huang Tianxiang, Li Chengcheng, Jiang Xiuwen and other seven model workers took the stage in turn, and Wang Jun, President of Changan Automobile, presented awards to the model workers, affirming their outstanding contributions in their respective positions for a long time, and also presented them with a "special" prize - Changan Qiyuan A05. Model workers, employee representatives and participating media witnessed this glorious moment.
As a representative of model workers, Li Chengcheng of Changan Automobile's Southeast Asia Business Department shared his story of 14 years of taking root in the front line of overseas sales, from Algeria and Angola in Africa, to Brazil in South America, to Malaysia, India and Pakistan in Asia, from Changan Xingka and Benben running on the Mediterranean side of North Africa to Yuexiang in South America, from the first Auchan X7 to roll off the assembly line in Karachi factory, and now the DEEPAL S07 and DEEPAL L07 are widely popular among Thai consumers. Li Chengcheng's personal experience made the public feel the magnificent process of Changan Automobile's "Inclusive of All Rivers" plan from blueprint to reality, and also conveyed the power of Changan in the global development of Chinese brands.
Li Chengcheng, a representative of the model worker, said: "The model worker is not only a banner, but also a responsibility and a responsibility. Thanks to the company for providing us with a big stage to fully display our talents, pioneer and innovate, and start a business, so that we can give full play to our potential, reflect our value, and grow together with the company. We would like to thank the company's leaders for their full recognition and strong support for our work, and thank our global Chang'an partners who are working together with us. We will continue to work hard, forge ahead, overcome difficulties, and break through the mountains again!"
As the bridgehead of Changan Automobile's globalization strategy, Li Chengcheng's Southeast Asia business unit is a key step in Changan Automobile's "Embrace All Rivers" plan. In 2023, Changan Automobile held a brand launch conference in Southeast Asia in Bangkok, and the DEEPAL S07 and DEEPAL L07 vehicles officially entered the Thai market, helping overseas sales exceed 358,000 units. At present, Changan Automobile has launched its first overseas base, "Thailand New Energy Base", and has simultaneously set up three local companies in Thailand: Changan Automobile Southeast Asia, Changan Thailand Sales, and Changan Thailand Parts. In the future, Changan Automobile will make every effort to promote the "1+5+2" global layout, and strive to exceed 1.2 million overseas sales by 2030 and accelerate its transformation into a world-class automobile brand.
Since 2009, Changan Automobile began to pay tribute to model workers in the form of rewarding vehicles, before that, CS35PLUS, CS95, UNI-T, UNI-K, dark blue SL03 and other classic products of each period have been awarded as prizes, not only so that every model worker can enjoy the return of labor results, but also let us see Changan Automobile's constantly updated product lineage and increasingly strong brand and technical strength.
This year marks the 40th year that Changan Automobile has entered the field of civilian automobiles. With 40 years of experience in car manufacturing, Changan Automobile has grown into a typical representative of Chinese auto brands. As of 2023, Changan Automobile has gained the trust and recognition of 25 million users. Changan Automobile's ability to stand out in the fierce market competition is closely related to a team of high-quality and innovative talents. In recent years, Changan Automobile has further promoted the intelligent "Beidou Tianshu" plan, continued to build a "new automobile and new ecology", created a global intelligent R&D layout of "two countries and four places", and built a technical talent system composed of more than 4,000 R&D employees. Among them, 32% of them have master's and doctoral degrees, and there are 58 experts (including 1 chief scientific and technological expert of Ordnance Group and 1 expert enjoying national government allowances). They not only drive the independent innovation of enterprise technology, but also support the rapid development of enterprises.
Changan Automobile has always insisted on respecting talents and attaching importance to the long-term cultivation of talents. In terms of talent use and training, establish a position system in line with the market, optimize the development channel of employees, and realize the cross-border leap of employees. In terms of incentives and constraints, we have established incentive mechanisms such as honor incentives, project co-investment, equity incentives, and deferred bonuses to closely link employee income with the company's benefits. At the same time, Changan Automobile has built an industry-leading talent training platform, Changan Automobile Learning Center, and built a platform-based and modular talent training system.
The dual encouragement of material and spirit, so that every employee feels that they are concerned and valued by the enterprise, while establishing an advanced model and praising the spirit of model workers, it further stimulates the enthusiasm, enthusiasm and creativity of all employees, and injects an inexhaustible source of power into the innovation and development of the enterprise. With the support of strong talents, Changan Automobile has successively built innovation platforms such as the "National Key Laboratory of Intelligent Vehicle Safety Technology" and the "Chongqing Key Laboratory of Automotive Intelligent Simulation", improved the layout in the fields of intelligent driving, intelligent cockpit, software and hardware capabilities, chips, operating systems, etc., and mastered more than 200 core technologies of intelligent networked vehicles, which has vigorously promoted the pace of Changan Automobile to build a world-class automobile brand while helping the development of national intelligent vehicles.
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