The latest data shows that the penetration rate of new energy passenger vehicles in China exceeds 50%, and the pattern of the automotive industry is ready to be reshaped. As the theme of the 2024 Beijing Auto Show is "New Era, New Vehicles", how car companies meet new challenges has become the focus of attention inside and outside the industry.
As a representative of domestic first-tier car companies, Changan Automobile has been forging ahead in the automotive industry for 40 years with the appearance of a doer. With the theme of "Digital Intelligence Qiyuan, Change with You", Changan Automobile brought its sub-brands and joint venture brands to the exhibition, focusing on Changan Qiyuan E07, AVATR 11 2024 model, Deep Blue G318, Deep Blue SL03/S7 Second Anniversary Black and Gold Knight Commemorative Edition, the second-generation UNI-V Zhidian iDD, Changan Kaicheng Digital Zhida VAN, MAZDA EZ-6 and other new cars.
Entering the second half of new energy vehicles, intelligence is a battleground for soldiers. Zhu Huarong, chairman of Changan Automobile, also said in public, "New energy is just a prologue, and the real digital car is the future." In this case, we might as well analyze how Changan Automobile will lay out the future through the new cars released by Changan Automobile at the 2024 Beijing Auto Show.
Changan Qiyuan E07 leads, and Changan Automobile bets on digital cars
There is no doubt that Changan Qiyuan E07 firmly occupies the C position of Changan Automobile's booth and attracts domestic and foreign media and car company executives to "check in".
At the press conference, Wang Jun, President of Changan Automobile, summarized the typical characteristics of this new car with three characteristics: variable shape, variable function and variable software.
As the world's first mass-produced "variable new car", on the one hand, Changan Qiyuan E07 has both the space and passability of an SUV, the handling and comfort of a sedan, and the carrying capacity of a pickup truck, so that one vehicle can be used for three purposes. On the other hand, equipped with Changan Automobile's full-stack self-developed SDA architecture and born in Changan Automobile's new digital intelligence factory, the E07 realizes the digital twin of automotive products and factories. In addition, the whole process of Changan Qiyuan E07 research, production, supply and marketing can be mapped to the official APP Topspace in real time, and the service level has also been optimized and upgraded.
In summary, Changan Qiyuan E07 not only meets the diversified travel needs of users with changeable forms and multi-functional uses, but also advances in manufacturing, service and other aspects, making Changan Automobile take the lead in the "Next level" in the era of intelligent electricity.
In addition, at the Changan Automobile booth, the second-generation UNI-V Zhidian iDD and Changan Kaicheng Digital Zhida VAN were released successively. Hard-core products such as the "Golden Bell Jar" battery and the new Blue Whale HE1.5T ultra-high pressure direct injection hybrid engine were also displayed at the scene, which comprehensively demonstrated Changan Automobile's strong technical reserves and independent innovation strength.
The "future intelligent luxury SUV" AVATR 11 2024 model, dark blue SL03/S7 second anniversary black and gold knight commemorative edition, dark blue G318, MAZDA EZ-6 and other models were also released at the booths of various brands.
It is understood that due to the active layout in the field of new energy, Changan Automobile has launched three major intelligent electric brands, the first standard battery cell off the assembly line, and the penetration rate of new energy has increased from 19.5% in 2022 to 29.68% in 2023, a year-on-year increase of 10.18 percentage points.
In addition to self-production and self-development, Changan Automobile has also established in-depth cooperative relations with Huawei, Baidu, Tencent, CATL, Horizon and other enterprises, as well as through innovative platforms such as the "National Key Laboratory of Intelligent Vehicle Safety Technology" and "Chongqing Key Laboratory of Automotive Intelligent Simulation", and has made layouts in intelligent driving, intelligent cockpit, software and hardware capabilities, chips, and operating systems. According to the data, the number of patent disclosures in the field of intelligence of Changan Automobile ranks first in the industry.
Changan Automobile's sales have increased steadily, and its independent new energy has supported a new world
After 40 years of accumulation, Changan Automobile can not panic in the face of the "involution" automobile market. According to the 2023 financial report released by Changan Automobile, its operating income is 151.298 billion yuan, and the net profit attributable to the parent company is 11.327 billion yuan. In terms of sales, Changan Automobile's sales will exceed 2.55 million units in 2023, of which 474,000 units will be sold under its own brand of new energy, a year-on-year increase of 74.8%.
In 2024, Changan Automobile's independent new energy sales are still rising. In the first quarter of this year, Changan Automobile sold 692,000 vehicles, ranking third in the industry. Among them, the sales volume of self-owned brand new energy vehicles was 129,000 units, a year-on-year increase of 52.4%, and the overseas sales of self-owned brands were 109,000 units, a year-on-year increase of 80.1%.
At the same time, Changan Automobile has also been involved overseas, launched its first overseas new energy production base, and launched dark blue dual cars in Southeast Asia to provide new Chinese supply to the world.
On the whole, although the competition in the auto market has intensified, Changan Automobile's overall performance has been improving, especially the sales of its independent new energy products have continued to grow, and it has achieved certain advantages in terms of sales scale and market share. In overseas markets, Changan Automobile is also accelerating its layout and popularizing China's new energy vehicles overseas.
Write at the end
China's auto market will be in a state of white-hot competition in the short term, and the price war between car companies will continue to fight, which will test the system strength and car-making strength of car companies at this time. Behind the high-quality development of Changan Automobile is the steady accumulation of technology, and the forward-looking layout of taking the lead in betting on electrification and intelligence. Who wins or loses, there will be an answer soon!(Text/MANGO)