Zhou Hongyi is too good at playing, and second-hand Mercedes-Benz is sold for 9.9 million

E-commerce newspaper Pro

2024-04-30 11:57Posted on the official account of Guangdong E-commerce News

Zhou Hongyi auctioned Maybach live

Zhou Hongyi, the founder of 360 Company, never drives and has no driver's license, but this still does not affect his crazy stirring of the car rim, and the popularity is off the charts, and he can be seen in the hot search every three or five times.

Recently, Zhou Hongyi has been alive again. Recently, the topic of "Zhou Hongyi's Maybach 9.9 million auction" rushed to the first place in the hot search on Weibo, and on the evening of April 28, Zhou Hongyi's live auction of Maybach attracted the attention of the whole network.

"Zhou Hongyi Maybach 9.9 million shot" Source: Weibo hot search

At the earliest, on April 18, Zhou Hongyi posted on Weibo that he had made a difficult decision to sell the Maybach 600 that had been with him for 9 years and replace it with a domestic new energy intelligent networked car. Subsequently, a number of car brands recommended themselves and sent their cars to the downstairs of 360 Company for them to experience. It was also from here that Zhou Hongyi became completely popular in the car circle.

On April 27, Zhou Hongyi announced on Weibo that he would publicly auction his 9-year-old car Maybach S600, with a starting price of 600 yuan. Zhou Hongyi mentioned that after the Maybach S600 auction, he will not leave a penny, and after deducting taxes and fees, he will eventually donate the full amount to the Wang Xuan Foundation in the name of Zhou Hongyi himself and the car buyer. At the same time, Zhou Hongyi will also provide the opportunity to have dinner with him three times in three years for those who buy this car.

At 18 o'clock on April 28, Zhou Hongyi's car auction with the theme of "selling Maybach and embracing domestic new energy" was officially held, and after multiple rounds of bidding, the second-hand car was finally sold at a price of 9.9 million yuan.

Zhou Hongyi's car auction Source: Screenshot of Zhou Hongyi's live broadcast

According to the introduction of Chedi second-hand cars, the original guide price of this Maybach S600 new car was 2.888 million yuan. It is understood that Zhou Hongyi's second-hand car is a 2015 model, and the current market appraisal price is about 900,000 yuan. Regarding this price, Zhou Hongyi said: "I am confused, the market price of less than 1 million yuan, I hope that it will be almost doubled or tripled." ”

Regarding the matter of "Zhou Hongyi's Maybach 9.9 million shot", many netizens think that Zhou Hongyi will market and seize the traffic password. Some netizens said, "Zhou Hongyi is really good at marketing, and this will not become a big Internet celebrity all of a sudden." Some netizens also think, "I have earned, how much has Zhou Hongyi and his dinner platform earned in this wave of traffic." Some netizens commented, "Sure enough, the traffic is fragrant in front of anyone." ”

Netizen comments Source: Weibo

In Zhou Hongyi's live broadcast room, the data shows that the live broadcast lasted 1 hour and 14 minutes, with a total of 10.17 million views, an average stay of 5 minutes, and a cumulative increase of 150,000 fans. In any case, Zhou Hongyi did attract a lot of traffic by auctioning Maybach.

Zhou Hongyi is becoming more and more like an "Internet celebrity"

Zhou Hongyi is the founder of 360 Group, and the "2024 Hurun Global Rich List" shows that Zhou Hongyi's latest wealth is 13.5 billion yuan, and he is worth tens of billions, obviously an entrepreneur. However, since 2024, judging from Zhou Hongyi's actions, I have to say that he is becoming more and more "Internet celebrity" now.

Judging from Zhou Hongyi's remarks and actions, he is not averse to being an Internet celebrity. At the beginning of this year, Zhou Hongyi mentioned, "If possible, I think entrepreneurs should become Internet celebrities." Now it seems that he did the same, and has attracted a lot of traffic.

Up to now, the number of followers of Zhou Hongyi's Douyin account "Uncle Zhou Hongyi in Red" has reached 5.932 million. Not long ago, Zhou Hongyi also mentioned, "My goal this year is to increase my followers to 10 million." On Weibo, Zhou Hongyi has 11.518 million followers.

Zhou Hongyi's Douyin account Source: Douyin

In the matter of being an Internet celebrity, Zhou Hongyi seems to be serious. From the beginning of the year to the present, Zhou Hongyi has been moving, grasping the traffic password step by step, and achieving a soaring popularity.

In January this year, at the "Wind Horse Cow Year-end Show", Zhou Hongyi and Internet celebrity Cheng Qian "exchanged hatred", which aroused heated discussions among netizens. After the "mutual turmoil", Zhou Hongyi said, "I found that young people are good at playing traffic, following the established script, using edited videos to express themselves, and not very good at live speeches." And opened the first lecture of the live broadcast of the "Red Clothes Open Class" "You Can Be Good Eloquence - How to Speak".

On January 10, Zhou Hongyi also came to Dongfang to select and learn about the Internet celebrity economy, and he said that he would strive to understand the traffic password and keep pace with the times and keep up with the rhythm of the times. Subsequently, Zhou Hongyi also met with Internet celebrities such as Yu Chengdong and Luo Zhenyu, the founder of APP, and made a special trip to ask for advice and exchange speeches and Internet celebrity experience.

In February, Zhou Hongyi also suggested that Andy Lau change careers to become an Internet celebrity, and he believes that Andy Lau has immeasurable prospects in his Internet celebrity career. At the 24th annual meeting of the Yabuli China Entrepreneurs Forum, Zhou Hongyi also said, "Now is the era of Internet celebrities, and I have now worshiped Yu Minhong as a teacher, learning how to be an Internet celebrity, and diligently posting short videos every day." In addition, he also said, "Sometimes I also persuade many Yabuli big brother-level entrepreneurs to learn to understand and learn from Internet celebrities." Become an influencer and cultivate an influencer. ”

In March, Zhou Hongyi complained about Nezha Automobile in front of Nezha's CEO in the live broadcast, "How to make consumers can't remember how to come, you are laughing at yourself from product planning to marketing, what's the use." This wave of operations made Zhou Hongyi hot in the car circle.

Later, Zhou Hongyi announced the change of cars and launched a solicitation order for car changes, which led to the "798 small car show" downstairs of the 360 company, which made the car circle completely boiling. In April, Zhou Hongyi also had a "war of words" with Jia Yueting, the founder of LeTV, and cleverly cued Jia Yueting's "return to China next week", Jia Yueting responded that the day I successfully built the car and repaid the debt was when I returned to China.

On April 20, at the symposium on the 30th anniversary of the development of China's Internet, Zhou Hongyi and his former "old enemy" Ma Huateng smiled and enmity, which made the market hotly discussed. Ma Huateng praised Zhou Hongyi's recent short video shooting, and did not forget to ridicule Zhou Hongyi, "Your current 'red' is the red of Internet celebrities." ”

On April 25, the 2024 Beijing International Automobile Exhibition opened, and when visiting the Dongfeng Motor exhibition area, Zhou Hongyi sat directly on the roof of an off-road vehicle. Li Bin, chairman of Weilai, also said to Zhou Hongyi: "Pay attention to safety, you are too hot, the red clothes are shining, and the auto show is shining." ”

It can be seen that Zhou Hongyi can create new topics almost every once in a while, causing heated discussions in the market, and Zhou Hongyi can be said to have earned enough traffic.

Business tycoons poured into the live broadcast room

As for why he became an Internet celebrity, previously, Zhou Hongyi had frankly admitted that another more practical purpose of building himself into an Internet celebrity was to "speak for 360 and save advertising costs for the company".

Indeed, in the Internet era, the aroma of wine is also afraid of deep alleys, for enterprises, only by seizing the traffic can they gain more exposure and reach a wider range of consumer groups. Zhou Hongyi's popularity is high, and objectively speaking, it can also achieve drainage for enterprises and brands.

It is worth mentioning that more and more entrepreneurs are now transforming into "Internet celebrities", pouring into the live broadcast room and actively embracing traffic. In March this year, Xiaomi Auto was officially unveiled, and as of April 20, the number of orders locked for Xiaomi SU7 has exceeded 70,000 units. The market response was enthusiastic, and Lei Jun's impetus was indispensable.

Now Lei Jun's popularity remains high and has become a frequent visitor to hot searches. On April 18, Lei Jun conducted a two-hour live broadcast on Douyin without goods and pure chat, and only one minute after the broadcast, the number of viewers in the live broadcast room exceeded 100,000, and the number of likes exceeded 44 million after 20 minutes.

It is worth mentioning that many car company bigwigs have also gone live and launched a "traffic war". On March 14, Li Bin, CEO of NIO, made his live broadcast debut. On March 28, Li Shufu, chairman of Geely Group, and Yu Minhong conducted a live broadcast together. On April 15, Wei Jianjun, chairman of Great Wall Motors, broadcast live for the first time to measure Great Wall Motor's full-scene NOA, and on the same day, Xia Yiping, CEO of Jiyue Automobile, brought Robin Li, CEO of Baidu, to experience Jiyue 01 live ......

The live broadcast room seems to have become a new stage for car company bosses. In fact, in addition to the car company bosses, business bosses in other fields are also actively embracing traffic and pouring into the anchor room. On April 16th, Liu Qiangdong's AI digital human appeared in the live broadcast room of Jingdong Home Appliances and Jingdong Supermarket, and started live broadcasting. The data shows that the first live broadcast of Liu Qiangdong's AI digital human was less than 1 hour, with more than 20 million views in the live broadcast room, and the cumulative turnover of the entire live broadcast exceeded 50 million yuan.

In general, more and more entrepreneurs are going live broadcast, which is a manifestation of keeping pace with the times, and in the stock era, learning to seize traffic has become the key. Of course, attracting the attention of the market is only one part, and in the end, enterprises have to rely on excellent products and services to speak.

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