(Image source: Photo.com)
Recently, Lei Jun, the founder of Xiaomi Group, revealed some important information about Xiaomi cars in an interview. According to Lei Jun, according to the current market response and forecast, when the annual sales of Xiaomi SU7 reach 300,000 to 400,000 units, the model is expected to be profitable. Previously, he revealed at the Xiaomi Group investor conference that the gross profit margin of Xiaomi SU7 is expected to be between 5% and 10%.
As of April 24, 28 days after its launch, the lock order of Xiaomi SU7 has exceeded 75,000 units, and Lei Jun revealed that Xiaomi has set a delivery target for 2024, planning to exceed 100,000 units. The Xiaomi SU7 standard version is priced at 215,900 yuan, but some netizens think that its cost performance is not high enough. In this regard, Lei Jun responded in the live broadcast room, saying that in the industry with huge losses, don't talk about cost performance, pure electric cars are basically loss-making.
Lei Jun pointed out that in addition to Tesla, almost all pure electric models in the world are losing money, and the extent of the loss is quite serious. According to him, some models even have to lose more than 100,000 yuan, and those with less losses have to lose 40,000 or 50,000 yuan, and Xiaomi SU7 belongs to the medium to small loss.
Lei Jun said frankly that Xiaomi must be among the top five in the world to build a car, because only the top five in the world can survive. He said that Xiaomi is not too late to build a car, and there is currently a 10% chance of becoming the top five in the world. He said that Xiaomi has enough cash reserves to deal with any fierce competition in the next five years, and the price war will not affect the trend of Xiaomi cars.
Looking back at Xiaomi's car-making road:
In order to smoothly realize the car launch plan, Xiaomi spared no expense in investment and acquisition to acquire technology and time. Before announcing the car build, Xiaomi's investment fund has made a lot of investment and layout in the automotive industry chain.
Deepen cooperation and continue to expand the circle of friends in the supply chain
Xiaomi typically works directly with suppliers on traditional hardware to support the smart car business. According to incomplete statistics, in addition to foreign suppliers, more than 40 domestic industrial chain companies have become partners of Xiaomi Auto. With the large-scale promotion of Xiaomi's automotive business, the supply chain partners may continue to expand in the future.
Invested in Haitian's subsidiaries in the field of large die-casting
According to the content of the press conference, Xiaomi announced that it has developed its own "9100T super large die-casting cluster" and die-casting alloy material "Titan Alloy", becoming the only car manufacturer in the world and the only one in China to develop both large die-casting and die-casting materials. In terms of large die-casting investment, in January 2023, Xiaomi Group cooperated with Gaorong Capital to invest in Ningbo Free Trade Zone Haitian Zhisheng Metal Forming Equipment Co., Ltd., which has an annual production capacity of 4,000 die-casting machines and can produce a full range of cold-chamber die-casting machines with a clamping force of 180T-8800T.
Xiaomi's automotive technology patents are catching up very strongly
According to the ranking of China's autonomous driving technology patent applicants, Xiaomi Auto ranked 6th among China's autonomous driving technology patent applicants within three years, which shows that Xiaomi Auto is very keen on the field of autonomous driving, and the momentum of technology patent catch-up is very strong.
Note: Search by keyword "autonomous driving technology", and the filter condition is "China valid, pending, PCT-valid patents"
Lei Jun said that in the next three years, Xiaomi Auto will focus 100 percent on the domestic market and take the Chinese market as the first step. At the same time, considering that half of Xiaomi's business revenue comes from the global market, with operations in more than 100 countries and offices and branches in more than 30 countries, once the team is ready, it will be natural to enter the global market.
According to a research report released by Goldman Sachs and JPMorgan Chase, they are optimistic about Xiaomi's electric vehicle strategy. Goldman Sachs expects Xiaomi EVs to incur an operating loss of about 12 billion yuan in 2024, but with the improvement of production scale and product matrix, the operating loss will be significantly reduced in the next few years and become profitable in 2028.
Prospective Economist APP Information Group
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