Text/Yide Chuangwen
Editor/Kung Fu Wow Wow Cub
Preface
Lu Xun's family has sent a lawyer's letter to Lelecha, demanding that Lelecha stop the infringement
Loading...
The video comes from Sichuan Daily
Lele Tea and Jiangsu Yilin Publishing House recently sparked controversy over the launch of "Smoke Cavity Oolong" milk tea, which is based on the theme of the writer Lu Xun, using his portrait and accompanied by the slogan "Old Smoke Cavity, New Youth".
Source: Pear Video
As soon as the product was launched, it was criticized for infringing portrait rights and improper use of Lu Xun's image.
Originated from the Internet
The Lu Xun family and the Lu Xun Cultural Foundation expressed strong dissatisfaction with this, and Mr. Zhou Lingfei, the eldest grandson of Lu Xun, intervened and sent a lawyer's letter to the company involved through Shanghai Zhu Miaochun Law Firm on April 29.
Originated from the Internet
Everyone ran to the comment area to start the spit conference
Cultural aggression, some villains behind it should be found out by the concerted efforts of the majority of netizens
Ancient poets used it casually, and they dare to use it in modern times
Netizen: It's over, Lele tea collapsed
Off the line
You should sue hard
The lawyer's letter demanded that Lelecha and Jiangsu Yilin should immediately stop the infringement, and issue a clarification statement and apology on the national media and official WeChat public account for 10 consecutive days within five days, and resolve the corresponding compensation matters.
The incident has sparked widespread social repercussions, with the public hotly discussing the incident on social media, with a general belief that companies should be more cautious and respectful of cultural heritage when using images of historical figures.
Originated from the Internet
This event not only demonstrates the conflict between modern business activities and the preservation of cultural heritage, but also reflects the public's expectation of respect for history and culture.
Easy to get a view
This event reminds us of the need to find a balance between innovation and respect for tradition. They try to attract more consumers, especially young people, by combining classic cultural elements with modern popular products.
This kind of cross-border cooperation itself is a common and creative attempt in market behavior. Through the modern interpretation of cultural symbols, more young people can understand and get in touch with traditional culture, so as to inherit the classics.
Originated from the Internet
However, any business activity involving cultural and historical figures needs to be handled with the utmost care, especially when it comes to widely respected historical figures such as Mr. Lu Xun.
In this case, although the original intentions of Lelecha and Yilin Publishing House may be good, in practice, they ignore the public's expectations of cultural respect.
Originated from the Internet
In particular, the use of the term "smoke cavity" may cause misunderstanding or negative associations with Lu Xun's image, which needs to be avoided.
This discussion is useful in raising public awareness of cultural respect and serves as a reminder of the need for companies to be cautious when using cultural elements to ensure that they are both respectful of history and in line with the values of modern society.
Originated from the Internet
I think companies and publishers should learn a valuable lesson from this experience: when undertaking any form of cultural innovation, it is important to conduct adequate market research and cultural sensitivity analysis.
In order to ensure that the product can not only be accepted by the market, but more importantly, by the culture and history.
Originated from the Internet
We can not only protect and respect our precious cultural heritage, but also inherit and promote our traditional culture in today's rapid globalization.
#鲁迅家属要求乐乐茶停止侵权并道歉#
#乐乐茶用鲁迅形象宣传新品引争议#
Easy to get a review of the past
I can't laugh anymore, the new drama "Young Babylon" was launched, but I died laughing in the comment area of netizens
couldn't hold back, Chen Lijun choked up and cried when she talked about her parents, and netizens in the comment area exploded
Nongfu Spring is a little sweet and not easy to hang a little, I have seen it here, pay attention to it and like it