On April 28, the signing ceremony between Linglong Tire and Jingdong Car Maintenance was held at Linglong headquarters, and the two sides will formally establish a long-term, stable and comprehensive strategic cooperative relationship, focusing on product sales, omni-channel service network and global marketing and other dimensions to carry out in-depth cooperation.
The two parties will take the launch of the new Linglong Master series on JD.com as an opportunity to jointly enhance the competitiveness of the Master series in the mid-to-high-end market and bring a better driving experience to car owners.
Signed a contract with an online platform for the first time to open up a broader sales channel
As a leader in China's tire industry, Linglong Tire has won wide recognition in the retail market for its excellent product quality and innovation ability over the years, and has provided supporting services for more than 60 automobile factories and more than 200 production bases around the world, with a total of more than 280 million tires.
In March 2024, a number of products of the Linglong and ATLAS brands ranked among the top five in the sales list of original tread patterns for car tires and SUV tires announced by Car & Wheel, demonstrating their strong supporting advantages.
Wang Feng, chairman of Linglong Tire, attended the signing ceremony
Chen Haifeng, vice president of JD Automobile and general manager of JD Car Maintenance, attended the signing ceremony
The signing of this agreement is the first time that Linglong has signed a strategic cooperation agreement with an online channel, marking the full recognition of each other's brand strength and omni-channel service capabilities. As a professional automobile service chain brand under JD Automobile, JD Car Care has a huge user base of car owners and a complete "online and offline integration" service network.
JD.com will provide more diversified and efficient sales channels for Linglong, while bringing Linglong high-quality tires to car owners, and further improve the shopping experience of JD car owners.
Exclusive launch of the master series to optimize the user experience
According to the strategic cooperation agreement, Linglong Tire's newly launched high-end series, the new Linglong Master series, will officially and exclusively land on the Jingdong platform to achieve online and offline simultaneous sales. As Linglong's flagship product, the Linglong Master series has been popular with car owners since its launch with its excellent performance and exquisite craftsmanship, and the launch of JD.com will also increase consumers' purchase channels.
Guo Kuntao, Vice President of Linglong Tire (first from left in the front row), and Zhang Longyu (first from right in the front row), General Manager of Commercial Vehicle Business and Domestic Tire Business of JD Automobile Division, signed the contract
At the same time, after consumers buy the Linglong Master series on JD.com, they can not only easily find nearby Linglong tire stores on the JD APP for installation services, but also provide car owners with assembly services for Linglong Master series products and ATLAS products in major cities across the country, providing consumers with rich service choices and achieving a seamless online and offline high-quality consumer experience.
Explore and move forward to bring better products and services to car owners
On the day of the signing ceremony, representatives of JD Car Maintenance visited the Linglong Tire Research Institute and production workshop, as well as the Linglong Central Asia Tire Test Site. As the largest comprehensive tire test site in China, Zhongya Tire Test Site has advanced testing equipment and professional team, providing a full range of high-precision product performance testing services for Linglong and its industry. In the future, it will also provide strong hardware support for JD Car Care to release more professional evaluations and help the industry move to a higher level.
The strategic cooperation between Linglong Tire and Jingdong Car Care is not only an important measure for mutual benefit and win-win results between the two parties, but also a representative of the deep integration of domestic tire brands and online and offline integrated automobile service chain platforms.
Linglong Tire said that in the future, it will continue to deepen cooperation with JD Car Maintenance, explore more cooperation areas and models, jointly promote the prosperity and development of the automotive aftermarket, bring more opportunities to Chinese brands, and bring more high-quality products and services to Chinese car owners.