Nowadays, the convenient fast food track has ushered in a new consumption environment, different from the cutting-edge brands that "disappeared overnight", or the old domestic products that have been impacted and left, those who can really go through the industry cycle must have the concept of matching with the consumption trend, the awareness of matching with the user, and the rhythm of moving in the direction of the market, which is worthy of in-depth exploration, analysis and interpretation by industry participants.
Recently, with the theme of "Cultivating Deeply, Traveling Far, Gathering Momentum and Sailing", the "Golden Selling Business" and the 2024 Channel Empowerment Conference of Yang Shopkeeper were successfully held in Yiyuan Shenzhen Airlines International Hotel in Zhengzhou, Henan. The training conference attracted more than 50 dealer representatives from all over the country to participate, Yang shopkeeper food technology (Henan) Co., Ltd. (hereinafter referred to as Yang shopkeeper) a number of leaders and senior mentors in the industry came to the scene to communicate and learn together, to professionally interpret industry phenomena, problems, to help dealers terminal sales increase.
(Shopkeeper Yang's "Golden Selling Business" and 2024 Channel Empowerment Conference (Zhengzhou Station))
One-to-one precise assistance,
Help dealers meet the end market in 2024
The brand and the dealer are interdependent, not only as a partner, but also as a community of interests. The 20th anniversary of the establishment of the Yang shopkeeper brand is inseparable from the dedication and inseparability of dealers, and the importance of channels as the lifeblood of manufacturers to achieve enterprise development and the foundation of market survival is self-evident.
(Trainer Pan Wenfu)
At the meeting, in order to accurately empower and help dealers win the market and solve the core pain points of dealers, Pan Wenfu, who has more than 30 years of dealer experience and has the dual experience and perspective of dealer owners and manufacturer sales personnel, was invited to answer questions and solve problems on the spot.
(From left to right: Zhang Hui, representative of outstanding dealers, Zhang Peiliang, general manager of Yang shopkeeper marketing department 4, Yuan Liping, representative of outstanding dealers, and Chen Songrui, director of Shanxi Province of Yang shopkeeper marketing department.)
Zhang Hui, an excellent dealer representative of Yang Shopkeeper from Taiyuan City, Shanxi Province, said that he benefited a lot from this training, and found the answers to many problems that were troubled in daily operation and management. I hope that in the next 3-5 years, or even 10 years, I will still keep up with the pace of Yang Shopkeeper Company, and grow together with the company. There is also from Anyang, Henan Province, Yang shopkeeper excellent dealer representative Yuan Liping from the scene from the life, practical experience and other aspects of the sharing of their own experience and successful experience, once again emphasized the importance of personnel relationship maintenance and management, through the work experience affirmed the Yang shopkeeper professionalism and professional ability.
On the occasion of the 20th anniversary of the establishment of the Yang shopkeeper brand, the successful holding of this training conference not only improved the business level and thinking of dealers, but also consolidated the dealers' confidence in the Yang shopkeeper brand. As Li Cheng, general manager of Yang shopkeeper marketing center, said in his speech: over the years, he and dealers have been charging in the front line of the market, deeply aware of the importance of learning, in the face of unknown challenges and opportunities, only continuous learning can progress, only keep thinking to move forward!
(Li Cheng, general manager of Yang shopkeeper marketing center)
Innovation empowers new growth in channels
Continue to lead the category with quality and climb new heights
Because dealers from all over the country joined the Yang shopkeeper family, the dealers who participated in the meeting were only one of the corners of the family, and behind their inseparability was Yang's consistent adherence to quality and strict control, and continued to overcome difficulties in products to innovate healthier and more delicious instant food.
In 2016, the large single product of noodles and eggs was created, which adopted unique technologies such as powder leakage and freezing to lock freshness, which effectively shortened the brewing time of vermicelli, and adopted technologies such as low-temperature vacuum dough, secondary proofing, three-process tableting and six-stage roll shredding to improve the edible quality of noodles, innovatively integrate flour, noodles, vegetables and eggs to solve the problems of unbalanced instant noodles diet, single ingredients and small quantity that consumers are concerned about, and become a "dark horse" in the industry with strong momentum in the homogeneous development of instant noodles. There is also Gaoren ramen" took the lead in using unique process technologies such as extrusion and stretching, freezing and quenching, optimized the parameters of the cutting knife and the horizontal blade, solved the problem of gelatinization and viscosity of wheat flour and sweet potato starch, realized the organic fusion of flour noodles, and improved the smooth and firm feeling of noodles.
It is worth mentioning that Yang shopkeeper noodles and eggs have won many awards and honors all the way with amazing terminal achievements and innovative achievements, and has won the "pioneer of the category of noodles and eggs", and at the 5th National Dealer Conference, Yang shopkeeper in the innovative brand release link, because of continuous innovation in categories, tastes and other aspects, and made outstanding contributions to the industry with innovative ideas and strategies, the "innovative brand (category)" this authoritative award into his arms, bursting spring sugar, innovation leads the new era of instant noodles! With a wide impact on the conference, the gold content of this award can be imagined.
More than that, Yang Shopkeeper grasped the needs of consumers, and according to the differences of different groups of people and consumption scenarios, once again launched non-fried noodles and eggs in mini and bagged noodles and eggs, leading the development direction of the subdivision of noodles and eggs, and innovatively developed products such as Yang Shopkeeper Gaoren Ramen, Double-sided 200, and Yes Wide Noodles around new consumer needs. Especially in 2023, through the re-integration of Internet celebrity explosive products, regional cuisine and product matrix innovation, Hong Kong-style fat sauce series, Wuhan hot dry noodles and hot and spicy turkey noodles, Shopkeeper Yang will continue to enrich the product matrix from the preferences of young people, and every step is meticulous, and the ingredients have always been carefully selected, so as to achieve excellence, check from the source, and be responsible for creating every bowl of delicious instant noodles to the end, and do not hesitate to temper it.
At the marketing level, it is even more in-depth full-link reach, such as the May Fourth Youth Day launched the theme short film "Youth Dare Not Be Presentable" to talk and co-create with young people to achieve deep emotional reach...... Truly achieve the effective brand perception of the target audience, realize the conversion from traffic to sales, and let dealers concentrate on distributing and replenishing goods.
Coordinated development for a win-win future
Mr. Yang returns partners with actions and results
The relationship between manufacturers and distributors has always been very delicate, some people say that the relationship between manufacturers is a pure buying and selling relationship, and some people describe the relationship between manufacturers as husband and wife. In fact, manufacturers and distributors are more of a mutually reinforcing relationship.
From crispy noodles, spicy rivers and lakes to noodles and eggs, high-profile ramen, YES wide noodles, double-sided 200 and other product matrix, on the one hand, Yang shopkeeper continues to innovate and develop new categories according to market demand, on the other hand, Yang shopkeeper has always adhered to the coordinated development with dealers, one-to-one category guidance for dealers, market-targeted policy support, to achieve the development of today's diversified product matrix and terminal sales results.
The successful holding of the Zhengzhou station of gold selling business, while consolidating professional skills for dealers, I personally feel the importance of Yang shopkeeper to partners, not only to work together with dealers for a win-win situation, but also to take root downward, grow upward, and respond to market changes from a more professional perspective;
(Yang shopkeeper "Golden Selling Business" and 2024 Channel Empowerment Conference (Zhengzhou Station) completion certificate issued Left 1: Yang Manager Marketing Center General Manager Li Cheng Right 1: Yang Manager Product Research Institute Gao Changwei)
In the past 20 years, the brand has subverted the traditional market pattern and consumption cognition of convenient fast food with innovative noodle dishes and eggs, and led the convenient fast food track into a new era of consumption while activating the convenient fast food market.
From a category pioneer to a category leader, Mr. Yang has always been committed to protecting and leading the healthy development of the category, actively exploring a better consumer experience, and providing consumers with more cost-effective and delicious products. We believe that in the future, Shopkeeper Yang will bring more delicious surprises, let's wait and see!