On April 26, 2024, the Qilihe District Market Supervision Bureau, together with the District Procuratorate, the Qilihe Branch of the Public Security Bureau, the District Science and Technology Bureau, the District Development and Reform Bureau, the District Health Bureau, the District Agriculture and Rural Bureau, the District Financial Media Center and other units, organized an intellectual property publicity activity in the middle section of Jianlan Road Pedestrian Street with the theme of "Respecting Knowledge, Advocating Innovation, Integrity and Law-abiding, and Fair Competition". Gansu Province Intellectual Property Advantage Enterprise Shuangkouyuan Co., Ltd. was invited to participate in the intellectual property publicity activities. The company's propagandists brought the "Shuangkouyuan" high-quality Lanzhou lily products and brochures to the industry and citizens to publicize and introduce the growth environment, nutritional value, product development and innovation of Lanzhou lily, a product protected by geographical indications, to the industry and citizens, which was affirmed and praised by citizens and consumers, showing that the company attaches great importance to the publicity and protection of intellectual property rights and is firmly determined.
The event organized all intellectual property member units to carry out a series of publicity activities with novel content and various forms in the form of booths, focusing on publicizing the policy of benefiting the people and enterprises with intellectual property rights, intellectual property planning, popularizing the basic knowledge of intellectual property, and at the same time displaying the patent achievements of intellectual property rights to help the high-quality development of enterprises, and releasing technical needs. The booth of Shuangkouyuan Co., Ltd. was crowded with people, and many citizens stopped to consult. The company's propagandists patiently answer all kinds of questions, popularize the knowledge related to Lanzhou lily, a geographical indication product, so that more people can understand, know and enjoy the only "food and medicine homology" sweet lily and Lanzhou lily, a geographical indication protected product, in China and even in the world, and further play the important role of geographical indications in helping the rural revitalization strategy and promote regional brands to the whole country. At the event, the company also popularized the importance of intellectual property protection to the general public by hanging banners and distributing brochures.
Through this intellectual property publicity activity, Shuangkouyuan Co., Ltd. demonstrated the company's new achievements and new experience in the research and development and innovation, marketing and cooperation of new products in Lanzhou Lily in recent years, and highlighted the company's practical achievements in promoting the company's high-quality development through the transformation and application of intellectual property rights. The company will continue to increase investment and efforts in the intellectual property rights of Lanzhou lily, a product protected by geographical indications, deeply cultivate the integration of the lily industry chain and the development of rural revitalization, and continue to make efforts in independent scientific and technological innovation, key technology research and new product incubation and cultivation, so as to promote the upgrading and efficiency of Lanzhou lily industry, do a good job in Gansu's advantageous and characteristic agricultural regional brand, and help the healthy development of regional characteristic economy.