Shanting District Market Supervision Bureau: "Protecting Intellectual Property Rights and Stimulating Innovation Vitality"

Luwang, April 26 (Reporter Fan Hui) On the morning of April 26, the Information Office of the Shanting District Government of Zaozhuang City held a press conference on the intellectual property work of the Shanting District People's Procuratorate. Chang Yu, Secretary of the Party Group and Director of the Shanting District Market Supervision Bureau, made a press release.

Chang Yu said that intellectual property rights are the key elements of new productivity and the core driving force for promoting innovation and development. The intellectual property work of Shanting District conscientiously implements the work arrangements of the District Party Committee, the District Government and the Municipal Market Supervision Bureau, thoroughly implements the action of intellectual property innovation and promotion, and continues to strengthen the high-quality creation, high-efficiency application, high-standard protection and high-level service of intellectual property rights, so as to contribute to the high-quality economic and social development of the whole district.

1. Highlight regional characteristics and continue to improve the quality of intellectual property creation. We will continue to strengthen the orientation of intellectual property innovation, thoroughly implement the intellectual property cultivation project, and improve the ability of intellectual property creation, management and application in the whole region. In 2023, 986 trademarks and 664 registered trademarks will be applied for in the region, with 6,448 valid trademark registrations, 53 invention patents will be authorized, and 196 valid invention patents will be added In January 2024, the standardized production base of soybean products in Shanting District passed the renewal review of the national intellectual property protection standardization market.

The second is to focus on high quality and efficiency, and continue to release the benefits of intellectual property use. In order to "revitalize" and make good use of intellectual property resources, actively explore new channels for enterprise financing, build a platform for intellectual property pledge financing, transfer and transformation, exchange and docking, and inject new momentum into the economic development of the whole region. In 2023, it will successively go deep into more than 20 enterprises such as Tianchang Environmental Protection, Hexin Optoelectronics, and Breton, actively publicize preferential policies such as intellectual property pledge financing, patent insurance, and brand cultivation, and encourage enterprises to actively use patents for pledge loans. 13 enterprises in the district received a total of 49.13 million yuan of pledge financing loans, 10 key enterprises were adjusted to be included in the city's high-value invention patent cultivation bank, and 11 enterprises were recommended to be included in the patent pledge financing key enterprise database, and the work practice of intellectual property pledge financing in Shanting District was published in the "Briefing on Optimizing the Business Environment and Promoting the Transformation of Government Functions in Shandong Province" (Issue 34, 2023).

3. Strengthen multi-dimensional publicity and continue to build a phalanx of "Shanting brand". Adhere to the "going out" strategy, on the basis of media publicity, website communication, exhibition promotion, cultural festivals and other forms, organize enterprises and industry associations to actively participate in the China International Trademark Brand Festival, geographical indication product exhibition, etc., to promote landmark products on a wider stage to enhance exposure. In April 2023, "Shanting Sweet Potato Jujube" was selected into the 2022 Shandong Provincial Geographical Indication Product Protection Demonstration Zone Preparation List, in December 2023, "Shanting Sweet Potato Jujube" was selected into the first batch of national "Thousands of Enterprises and Hundred Cities" trademark brand value enhancement action list, and at the 12th China Intellectual Property Annual Conference - Seminar on Promoting the High-quality Development of Geographical Indications, Shanting District made an experience exchange speech on the topic of "Implementing Geographical Indications + Projects to Create a "Shanting Path" for Rural Revitalization". Taking the "March 15" Consumer Rights Protection Day and the "April 26 World Intellectual Property Day" as an opportunity, we will carry out in-depth activities such as "intellectual property services into enterprises" and "benefiting enterprises in the park", so as to provide enterprises with patent and trademark application, application, protection and management services at close range.

4. Deepen coordination and linkage, and continue to increase the extent of intellectual property protection. Strengthen the protection of intellectual property rights in key areas where the public has strong reactions and where infringement and counterfeiting are frequent. With important festivals such as New Year's Day, Spring Festival, and National Day as nodes, we will work with the public security and other relevant departments to carry out in-depth joint law enforcement inspections of intellectual property rights, and severely crack down on all kinds of violations of laws and regulations such as infringement of patent rights, trademark rights, and special indication rights for geographical indications, so as to escort corporate brand innovation and market development. Since 2023, it has completed 3 cases of intellectual property infringement, 1 case of "administrative mediation + judicial confirmation" of trademark infringement disputes, 2 cases of adjudication of patent administrative infringement disputes, 1 geographical indication case was listed as one of the top ten typical cases of administrative protection of intellectual property rights in 2022 by the Shandong Provincial Administration for Market Regulation, and the Shanting District Market Supervision Bureau was awarded the "Outstanding Collective of Administrative Adjudication of Patent Infringement Disputes in the Province in 2022".

Zhang Shenglei, member of the party group and deputy director of the Shanting District Market Supervision Bureau, Fan Zhaoyong, the second-level organizer of the Shanting District Market Supervision Bureau, and Zhang Minmin, head of the Intellectual Property Protection Unit of the Shanting District Market Supervision Bureau, attended and answered questions from reporters.

Attached: Q&A record of reporters

Reporter: "Intellectual property pledge financing" is an important measure to solve the problem of enterprise financing, please introduce what work Shanting District has done in terms of intellectual property pledge financing?

Zhang Shenglei: In recent years, Shanting District has continued to optimize the business environment, taking intellectual property pledge financing as the focus of helping enterprises to solve problems, building a precise docking platform for patent loans, banks and enterprises, vigorously promoting intellectual property pledge financing, effectively alleviating the problem of difficult and expensive financing for enterprises, and helping enterprises realize the transformation of "intellectual property" into "assets" and "patents" into "dividends".

The first is to build a high-quality platform to accumulate potential energy. Carry out government-bank-enterprise docking activities, cooperate with resident banks to carry out financing research on enterprises, further strengthen government-bank-enterprise cooperation, and study and formulate financing plans according to the actual needs of enterprises, so as to improve the efficiency of intellectual property transformation and application. Held a special training session on high-value patents to guide banks to increase loans, and up to now, the total amount of patent loan pledges of enterprises in the region has reached more than 210 million yuan.

The second is to implement echelon cultivation to improve efficiency. In-depth implementation of high-value intellectual property cultivation work, encourage enterprises to actively apply for high-value patent cultivation projects, and recommend more than 20 enterprises to enter the municipal high-value patent cultivation enterprise database and patent pledge financing key enterprise database. For warehousing enterprises, according to the different characteristics of enterprise size and product type, tailor-made service measures and assistance measures based on the needs of enterprises, provide policy publicity and implementation, application guidance, business training services, and guide enterprises to actively apply for and participate in various award selections. In 2023, a total of 53 invention patents will be authorized in the region, an increase of 47.2%.

The third is to deepen the assistance measures to add momentum. We will carry out in-depth activities of "benefiting enterprises in the park" of intellectual property rights, vigorously publicize the support policies for intellectual property pledge financing interest discounts, and guide enterprises to apply for patent loan interest discount funds, so as to boost the development of small, medium and micro enterprises in the region. Optimize the registration process of patent pledge to achieve completion within 1 working day. In 2023, it will help 13 enterprises obtain a total of 49.13 million yuan in intellectual property pledge financing.

Reporter: In recent years, the cultivation of geographical indication brands has played an important role in helping economic development and rural revitalization.

Fan Zhaoyong: Shanting District has abundant geographical indication resources, which carries a local cultural history and nostalgia, and is a local agricultural "business card" and regional public brand with a story, which can not only increase the added value of agricultural products, but also enhance market competitiveness and price level. In recent years, Shanting District has promoted the implementation of the strategy of strengthening the country with intellectual property rights and the construction of a strong province, supported the "strengthening of industry and industry, and the breakthrough of transformation", turned landmark products into "golden bumps" for farmers, and strived to create a "Shanting Path" for geographical indications to help rural revitalization and promote agricultural efficiency, farmers' income and rural prosperity.

The first is to pay attention to the cultivation of landmarks and create characteristic industrial brands. Following the working idea of "government support, market supervision leading, brand leading, and industry driven", and taking the protection of geographical indications for characteristic products as the starting point, it has successfully cultivated and registered 18 geographical indication brands such as "Shanting Fire Cherry", "Shanting Sweet Potato Jujube" and "Shanting Long Red Jujube", with the output value of the landmark industry exceeding 10 billion yuan, and the total number of landmark brands ranking first in the city. The use rate of special geographical indications has reached 90%, and Shanting sweet potato jujube has been selected into the first batch of national "thousands of enterprises and hundreds of cities" trademark brand value enhancement action list.

The second is to strengthen the standard drive and empower the vitality of the landmark industry. In accordance with the development idea of "selecting a project, building a system, creating a brand, and enriching the people", an agricultural industrialization model of "geographical indications + standards + associations/companies/farmers" led by standards and driven by leading enterprises has been formed. It has successively formulated and released 7 group standards for geographical indication products, such as "Shanting Sweet Potato Jujube", "Shanting Sichuan Pepper" and "Shanting Potato". Completed the project and officially formulated and released three local standards for geographical indication products in Zaozhuang City, namely "Shanting Fire Cherry", "Dianzichang Red Jujube" and "Fuli Clay Pottery", filling the gap in the city.

The third is to strengthen publicity and guidance, and increase the momentum of rural agriculture assistance. In-depth excavation of the advantages of local characteristic industries, enhance hematopoietic function, innovative development model, and improve the ability and level of landmark brands to accurately create wealth. Strengthen the promotion and cultivation of landmark brands, and "Shanting Sweet Potato Jujube" and "Shanting Long Red Jujube" have successively appeared at the 13th China International Trademark Brand Festival and China International Potato Industry Expo. Guide and promote more landmark industries to make precise efforts, relying on platforms such as "Internet +" and "Three Rural Live Broadcasts" to encourage and cultivate a number of geographical indication trademark brands with good pulling effect, strong core competitiveness and great influence.

Reporter: In recent years, with the improvement of people's awareness of intellectual property rights, the society has paid more attention to the protection of intellectual property rights.

Zhang Minmin: Intellectual property protection is an important part of promoting high-quality development, a powerful starting point for purifying the consumer market and optimizing the business environment, and an important support for achieving "strengthening industry and revitalizing industry and breaking through transformation". In recent years, the protection of intellectual property rights in Shanting District has achieved new results, and the District Market Supervision Bureau has mainly made efforts in the following four aspects.

The first is to improve the efficiency of law enforcement and create a high-quality business environment. In 2023, a total of 3 intellectual property infringement cases, 1 "administrative mediation + judicial confirmation" case of trademark infringement disputes, and 2 cases of adjudication of patent administrative infringement disputes were completed. Adhere to the formulation of "strict management" hard-core measures on the one hand, and the effectiveness of "love" law enforcement services on the other, accurately solve the difficulties and blocking problems encountered in the process of enterprise development, and strive to build a brand of law-based business environment construction.

The second is to strengthen the linkage of executions and create a high-level service system. Establish a mechanism for the coordinated protection of intellectual property rights. Jointly carry out work with public security, procuratorates, courts and other departments, regularly report on the judicial protection of intellectual property rights and administrative law enforcement work, and discuss countermeasures, build consensus, and form a joint force in response to the universal, difficult, and new types of problems existing in the protection of intellectual property rights. At the same time, strengthen information sharing, timely communication and exchange of information on relevant information in the protection of their respective intellectual property rights.

The third is to pay attention to the mediation of disputes and achieve high-standard conflict resolution. In order to solve the problems of long cycle, high cost, low efficiency and difficulty in presenting evidence in intellectual property disputes, the Shanting District Market Supervision Bureau actively explores the establishment of a multiple resolution mechanism for intellectual property disputes, and takes the lead in setting up a people's mediation committee for intellectual property disputes in the city, which is jointly composed of the District Market Supervision Bureau and the Justice Bureau to carry out people's mediation of intellectual property disputes in accordance with the law, forming a situation in which multiple departments work together to continuously optimize and promote the legal environment for innovative intellectual property rights.

Fourth, strengthen publicity and guidance to create a high-quality market atmosphere. In conjunction with the "March 15 Consumer Rights Protection Day" and "April 26 World Intellectual Property Day" and other important nodes, we will carry out in-depth "five in" activities on intellectual property rights, hold bank-enterprise matchmaking meetings and special training meetings, set up publicity sites, distribute intellectual property brochures, provide intellectual property questions answered, knowledge popularization, rights protection assistance and other services, and strive to create an intellectual property culture atmosphere that respects knowledge, advocates innovation, and is honest and law-abiding.