Abstract:Sesame oil is extracted from sesame seeds, sesame oil, also known as sesame oil and sesame oil, which is a traditional Chinese seasoning vegetable oil. The mainland is a big exporter of sesame oil, and the export value of sesame oil on the mainland is much greater than the import amount. In 2023, the import value of sesame oil and its fractions in mainland China will rise to US$4.6989 million, a year-on-year increase of 17%, and the export value will rise to US$34.6374 million, a year-on-year increase of 24.15%. There are many small and medium-sized enterprises in the sesame oil industry, and the market concentration is relatively low. At present, most of the large-scale enterprises in the domestic sesame oil industry are the leading enterprises in the overall edible oil industry, and there is no leading brand of sesame oil in the real sense, and the brand pattern has not yet been formed. In the future, the sesame oil industry in mainland China will develop towards branding, internationalization and product innovation.
1. Definitions and Classification
Sesame oil is extracted from sesame seeds, sesame oil, also known as sesame oil, sesame oil, is a traditional Chinese seasoning vegetable oil, it is an oil squeezed from sesame seeds, with a strong aroma of fried sesame seeds, a tall annual herb from the flax family, it is commonly used as a food ingredient and condiment, as well as medicinal use, human cultivation of sesame seeds has a history of thousands of years, and sesame seeds are also considered to be the oldest oil crops in the world. Sesame oil can be divided into small grinding sesame oil, machine-made sesame oil and ordinary sesame oil.
Second, the business model
1. Procurement mode
The procurement mode of sesame oil production enterprises is mainly direct procurement, contract procurement, centralized procurement and other modes, and direct procurement is mainly the procurement of raw materials that sesame oil production enterprises directly establish procurement relationships with sesame farmers or large farms. Direct procurement can ensure the quality and stability of raw materials and supply, while reducing intermediate links and procurement costs. Contract procurement is mainly a long-term or regular procurement contract signed between sesame oil production enterprises and suppliers, clearly stipulating the quantity, price, quality standards and delivery deadlines of procurement. Contract procurement helps enterprises lock in the supply of raw materials, reduce market risks, and stabilize production costs. For sesame oil production enterprises with large scale and multiple production bases, a centralized procurement model may be adopted. Through the establishment of a special procurement center or department, all raw material needs are managed and procured in a unified manner.
2. Production mode
The production mode of sesame oil production enterprises is mainly based on "sales and production", supplemented by planned production and inventory production. Sesame oil manufacturers adopt a sales-based production strategy, that is, arrange production plans according to order volume and market forecasts, which can reduce inventory costs and avoid overproduction. "Sales-based production" can help reduce inventory risk, improve capital utilization efficiency, and better meet market demand. Planned production is to arrange production according to the production plan and forecasted demand of the enterprise, which is suitable for situations where the market demand is relatively stable or predictable. Inventory production is based on historical sales data and market demand forecasts, enterprises produce a certain number of products in advance and store them in warehouses for sale.
3. Sales model
Sesame oil production enterprises mainly sell products based on the distribution model, supplemented by the direct sales model. The distribution model refers to the sesame oil production enterprise through cooperation with distributors, the products are sold to distributors, and the distributors distribute the products to the final consumers. The distribution model is conducive to the rapid expansion of the market by enterprises, because dealers usually have a wider sales network and channel resources. At the same time, dealers will bear a part of the market risk to reduce the pressure on the enterprise. In sesame oil production enterprises, the direct sales model is usually achieved through e-commerce platforms, self-built sales networks or specialty stores. The direct sales model is conducive to enterprises to better grasp market demand and consumer feedback, and adjust product strategies and services in a timely manner. At the same time, the direct sales model can also reduce intermediate links, reduce the cost of sales, and improve profit margins.
3. Industry policy
1. Competent departments and regulatory systems
The competent authorities of the sesame oil industry include the National Development and Reform Commission, the State Administration for Market Regulation, the Ministry of Agriculture and Rural Affairs, and the National Health Commission. The National Development and Reform Commission (NDRC) is mainly responsible for comprehensively studying and formulating economic and social development policies, balancing aggregate volumes, and guiding macroeconomic regulation and control in the overall economic structural reform. One of the main responsibilities of the National Development and Reform Commission is to undertake the total balance and macroeconomic regulation and control of important commodities, to prepare and supervise the implementation of the total import and export plan of important agricultural products, industrial products and raw materials, to adjust the total import and export plan according to the economic operation, to draw up the national strategic material reserve plan, to organize the collection, storage, use, rotation and management of the national strategic materials, and to manage the national grain, cotton and sugar reserves in conjunction with relevant departments. The main responsibilities of the State Administration for Market Regulation are to be responsible for the comprehensive supervision and management of the market, the unified registration of market entities and the establishment of information publicity and sharing mechanisms, the organization of comprehensive law enforcement of market supervision, the undertaking of unified anti-monopoly law enforcement, the standardization and maintenance of market order, the organization and implementation of the strategy of strengthening the country with quality, responsible for the quality and safety of industrial products, sesame oil and other food safety, special equipment safety supervision, unified management of measurement standards, inspection and testing, certification and accreditation, etc. The Ministry of Agriculture and Rural Affairs is responsible for the overall research and organization of the implementation of the "three rural" work strategies, plans and policies, supervision and management of planting, animal husbandry, fishery, agricultural reclamation, agricultural mechanization, agricultural product quality and safety, and agricultural investment management. Responsible for the formulation and implementation of agricultural production policies, including planting guidance and quality control of oil crops.
The self-regulatory organizations of the sesame oil industry mainly include the China Vegetable Oil Industry Association and the China Food Industry Association. The China Vegetable Oil Industry Association is mainly responsible for investigating the basic situation of the sesame oil and other vegetable oil industries, understanding the development trends and trends of oil and oil production, circulation, processing, scientific research and consumption at home and abroad, studying the theoretical and practical problems in the development direction and strategic objectives of the industry, and providing basis and suggestions for the government departments to formulate the development strategy, guidelines and policies of the mainland vegetable oil industry. Assist the competent government departments to strengthen the management of the sesame oil and other vegetable oil industry and the administrative management of the sesame oil and other vegetable oil market; organize enterprises and institutions to correctly implement the state's principles and policies, market regulations, regulations, and charters, and supervise the market behavior of enterprises and institutions; study the problems of sesame oil and other vegetable oil enterprises and institutions in implementing national guidelines and policies, production and operation, reflect the reasonable opinions and legitimate requirements of enterprises to the relevant government departments, and safeguard the legitimate rights and interests of enterprises.
2. Relevant policies
In recent years, the mainland government has introduced many relevant policies to promote the development of the sesame oil industry in the mainland. For example, the Ministry of Agriculture and Rural Affairs promulgated the "Implementation Opinions of the Central Committee of the Communist Party of China and the State Council on Learning and Using the Experience of the "Thousand Village Demonstration and Ten Thousand Village Renovation" Project to Effectively and Effectively Promote the Comprehensive Revitalization of Rural Areas", which encourages the expansion of peanut crop rotation in the Huanghuaihai and northern regions, and at the same time develops the production of sesame and other special oilseeds according to local conditions. This will increase the planting area and production of sesame seeds, providing more sources of raw materials for the sesame oil industry, thereby contributing to the sustainable development of the industry. The National Development and Reform Commission (NDRC) issued the "Measures to Restore and Expand Consumption" to promote healthy dietary consumption, and sesame oil is considered a healthy edible oil because it is rich in unsaturated fatty acids and a variety of trace elements, so it is expected to be favored by more consumers. In addition, the development of catering to promote consumption activities can stimulate the vitality of the catering market, indirectly drive the sales growth of sesame oil, and promote the expansion of the market scale of the sesame oil industry.
Fourth, industry barriers
1. Technical barriers
The production process of sesame oil is relatively complex, including multiple steps such as sesame seed selection, washing, drying, grinding, and pressing, each of which requires professional technical support and operational experience. Secondly, in order to improve production efficiency and product quality, enterprises need to continuously introduce advanced production technology and equipment, which requires enterprises to have certain technical research and development capabilities. Finally, as consumers are increasingly concerned about food safety and health, the quality standards of sesame oil are also improving, and companies need to continuously invest in technical strength for product development and quality control to meet market demand.
2. Financial barriers
Capital is the blood of enterprise operation, for sesame oil production enterprises, the establishment of a complete sesame oil production line requires a huge initial investment, including the purchase of land, the construction of plants, the purchase of advanced production equipment and the reserve of sufficient raw materials, etc., all require a large amount of financial support. Moreover, the production and sales of sesame oil involve many links, such as R&D, production, quality inspection, marketing, sales, etc., each of which requires capital investment. In addition, in order to ensure product quality and corporate reputation, enterprises also need to continuously invest in technological upgrades and brand promotion. Funding poses a barrier to new entrants in the industry.
3. Brand barriers
Brand barriers are an important feature of the sesame oil industry. Brand is very important to enterprises in the sesame oil industry, it not only represents the quality and reputation of products, but also an important embodiment of the core competitiveness of enterprises. In the case of increasingly fierce market competition, brand awareness and reputation have become an important reference factor for consumers to choose products. New entrants need to invest a lot of resources and time to build a brand identity and increase brand recognition to gain a foothold in the market. The existence of brand barriers makes new entrants face greater market challenges and competitive pressures.
4. Channel barriers
Sesame oil is sold through a variety of channels, including supermarkets, shopping malls, catering companies, etc. Perfect sales channels are crucial for sesame oil manufacturers, which is related to product sales and market share acquisition. Sales channels are an important way for enterprises to enter the market, and a good sales channel can help enterprises expand market share and increase sales. However, establishing a stable sales channel requires a long-term and stable relationship between the company and retailers, distributors, and other sales channels. For new entrants, a lack of relationship and experience with channel providers can be a barrier to market entry.
Fifth, the industrial chain
1. Analysis of the industry chain
The upstream of the industrial chain of the sesame oil industry is mainly raw materials and processing equipment. The main raw materials are sesame, etc., and the processing equipment is oil press and other equipment. The middle of the industrial chain is the production and processing of sesame oil. The downstream of the industrial chain is used in catering, food processing and household consumption. The industrial chain of China's sesame oil industry is shown in the figure below:
Note: This article is transferred from the Zhiyan Industry Encyclopedia platform, if you need to get more industry information and customized services, you can enter the Zhiyan Consulting search to view.
Zhiyan Industry Encyclopedia is a production and research tool platform launched by Zhiyan Consulting, which is committed to providing you with a full range of encyclopedic industry information query services. Zhiyan Consulting practices the corporate mission of driving industrial development with information, improves and enriches enterprise methodology, relies on the industry encyclopedia platform to enhance the value of information, and continues to empower industry development and enterprise investment decision-making. As a one-stop systematic research tool for the sesame oil industry, the Sesame Oil Industry Encyclopedia comprehensively summarizes the knowledge and information of the sesame oil industry, covering the definition, classification, policy, industrial chain, competition pattern, development trend of the sesame oil industry, etc., and relies on information technology to establish an intelligent inter-chain industry knowledge graph to provide in-depth insight and comprehensive information for industry research practitioners and relevant investors.
Zhiyan Consulting takes "using information to drive industrial development and empower enterprise investment decision-making" as its brand concept. Provide professional industrial consulting services for enterprises, including high-quality industry research reports, special customization, monthly topics, feasibility study reports, business plans, industrial planning, etc. It also provides weekly/monthly/quarterly/annual reports and customized data such as regular reports, covering policy monitoring, corporate dynamics, industry data, product price changes, investment and financing overview, market opportunities and risk analysis, etc.