How much impact will artificial intelligence have on the consumer ecology, perhaps industry insiders have made many bold guesses and practices, for example, major e-commerce platforms, have deployed AI e-commerce is the most typical case.
What is AI e-commerce?
It is that users log in to the e-commerce platform and interact with e-commerce AI for a more convenient form of shopping, which shortens the screening process, makes shopping more efficient, and the e-commerce platform "understands" consumers' shopping habits better.
The impact of a round of technological revolution on the inherent ecology is often superunexpected, for example, in the absence of psychological preparation, the "universal charge" suddenly disappeared, cash payment was replaced by scanning code payment almost overnight, the Internet has impacted traditional media to pieces, and no one remembers the major portals, offline retail suddenly one day found that the biggest competitor is not the merchant across the road, and the online retail platform has been fighting for many years without thinking that the live broadcast platform will also cause a major impact.
The above cases tell us that when the new technological revolution comes, the biggest impact on the inherent ecology is not the technological upgrading between peers, but the cross-domain attack relying on technological change.
The major e-commerce platforms and live streaming platforms are actually subversives in the past few rounds of technological revolutions, and Tiandao is fair, and the new technological revolution will subvert the subversives again.
The major platforms have financial advantages, talent advantages, and technical advantages, of course, they will not sit still, you know, how many of the objects they have subverted in the past few rounds do not have strong strength?
For major e-commerce platforms, it is indeed necessary to transform traditional e-commerce into AI e-commerce, but it has not formed a major ecological change. As the saying goes, the major events in the world must be divided for a long time, and they must be divided for a long time. In the past, platforms fought for each other, and users were forcibly separated.
And now, the emergence of AI mobile phones, will have a devastating impact on the inherent ecology, indeed, it is difficult for Internet companies to have a solid moat, at this moment we can deeply understand Munger's heartfelt words.
It is reported that the "any door" has supported more than 100 domestic mainstream application scenarios, covering seven high-frequency scenarios such as travel, office, social networking, search, entertainment, shopping, and food.
This means that AI mobile phones will not only impact e-commerce, but also the entire Internet ecology will be reshaped.
Of course, at present, smartphone manufacturers are improving their AI, and have not yet continued to dig deep into this field to form commercial value, and major consumer platforms are also improving AI functions in their respective fields. It is foreseeable that AI mobile phones will eventually "dominate the rivers and lakes".
It's not that AI mobile phone manufacturers are more powerful, but that AI mobile phones have more inherent advantages, that is, they are closer to consumers and have the ability to integrate the entire smartphone ecosystem.
This means that the competitive relationship between platforms has been significantly weakened, the platform's right to speak has been seriously weakened, the ability of AI mobile phone manufacturers to "empower" merchants has been greatly improved, and AI mobile phones have been given higher added value, and even the profitability of enterprises can be improved in the process of consumer consumption.
The vast majority of APPs no longer need to be downloaded, and an AI mobile phone super assistant can solve all consumer demands with one click, which will have a significant impact on future mobile Internet consumption.
Of course, the major platforms have not disappeared because of the powerful functions of AI mobile phones, but they have lost their main "right to speak", and key indicators such as user downloads and monthly active users will be useless, and sales will no longer be directly related to the number of users. In the end, the competition between platforms is to see whose ecological products are more perfect, which is the foundation of existence.
Let's boldly speculate that if commodity manufacturers are directly related to AI mobile phone equipment manufacturers, and remove the "middlemen" of major platforms, then the major platforms will become castles in the air, and there will be an existential crisis on the major platforms, and a new round of reshuffle will appear.
From this point of view, the impact of AI mobile phones on the Internet ecology will have a significant impact.