Text/Science and Technology Hao Commentary
Selling mobile phones is doing business, nothing more than costs and benefits.
--Science and Technology Hao Commentary
I believe you can find that there are more and more 1.5K screens on mobile phones now, and it can be said that from 1,000 yuan machines to 10,000 yuan machines.
Of course, there must be differences in the quality of screens at different price points, such as Redmi Note 13 Pro, priced at 1399 yuan.
For example, Xiaomi 14, the price starts at 3999 yuan.
For example, the Huawei Pura 70 series is priced at 5499 yuan, and the most expensive Pura 70 Ultra is sold at 10999 yuan.
So why are more and more mobile phones using 1.5K screens in recent years?
Shouldn't high-end phones use 2K screens?
It just so happens that Hao Ping is also curious, so let's talk about it with you.
Lower power consumption and more energy saving
Now mobile phones are basically equipped with 120Hz high refresh rate OLED screens, and most of them are more than 6.7 inches, so power consumption is the primary consideration that manufacturers have to consider.
1.5K screen is undoubtedly more power-efficient than 2K, plus the chip performance of mobile phones is stronger now, taking pictures, playing games, etc. is also more computing power, and the power consumption control of OLED screens of domestic screen manufacturers is average, so the 1.5K screen can really improve the battery life of mobile phones.
The progress of domestic screen manufacturers
With market demand, screen manufacturers have the motivation for research and development.
In the past, 1080P was used in mobile phones above 6.7 inches, and the definition was too poor, so it could only be used on low-end phones.
Manufacturers can only use 2K to build high-end mobile phones, even if the power consumption is high, there is no way.
After that, screen manufacturers developed a 1.5K screen, the definition is higher than that of1080P, and the power consumption is lower than that of2K, the key is that the manufacturing difficulty is also reduced a lot, which is an opportunity for the rising domestic screen supply chain.
For example, Tianma, Visionox, Huaxing Optoelectronics and BOE have produced high-quality 1.5K screens, which have performed well in display effect and power consumption control, further promoting the popularity of 1.5K screens in the mobile phone market.
Low screen cost
To be honest, the production and manufacturing cost of the 1.5K screen is relatively low, so that mobile phone manufacturers can save some money in the screen link, to improve photography, improve vibration motors, etc., and it is also more conducive to formulating a more affordable price, after all, low-end mobile phones in the Chinese market are the main sales force.
The consumer's perception of clarity
Screen manufacturers and mobile phone manufacturers have taken what they need and launched 1.5K screen mobile phones in various price segments.
The next step is to get the market to accept it.
In the past, there was no way for various mobile phone manufacturers, and the high-end had to use 2K screens, and now the supply chain has a good quality 1.5K screen, so many mobile phone manufacturers advertised at the press conference that the look and feel of the 1.5K screen is almost no different from the 2K screen.
In fact, the current physical PPI of the 1.5K screen is basically between 440~460, and the equivalent PPI can also reach more than 350, which exceeds the previously recognized (also proposed by Apple for the first time) The standard value of retina screen (326PPI).
In fact, for daily use, there is not much difference in most scenarios, and many consumers may tend to choose a moderately priced, stable performance1.5K screen, which can also save more power.
Do you know that although some flagship phones are equipped with 2K screens, in fact, the default system is also FHD+, which is basically around 1.5K.
Supply chain and production costs
With the recognition of the market and consumers for 1.5K screens, after 1~2 years of development, the domestic supply chain has become more and more mature, and 1.5K screens are relatively easier to purchase and produce.
In addition, with the expansion of production scale and technological advancement, the production cost of 1.5K screens is also decreasing, which helps mobile phone manufacturers reduce costs and improve profitability.
The above is the reason for the rapid popularity of the 1.5K screen analyzed by Hao Ping, which is a brick thrower, do you think the flagship mobile phone is suitable for using a 1.5K screen, or must it be on 2K?
If you have to go to 2K, then you guys look at the flagship phones released in the last six months.
Huawei Pura 70 series full range of 1.5K screens, the price ranges from 5499 to 10999 yuan for Pura 70 Ultra.
The Honor Magic 6 series has a full range of 1.5K screens, and the price ranges from 4399 to 9999 yuan for the Honor Magic6 RSR.
vivo X100 series has a full range of 1.5K screens, and the price ranges from 3999 to 5999 yuan for X100 Pro.
It is expected that the X100S series will be released on May 13 next, but fortunately, the top flagship X100 Ultra is a 2K resolution Samsung E7 screen, but it is still a hyperboloid screen.
In fact, the latest iPhone 15Pro series is also a 1.5K screen, it is estimated that many people have not noticed, you like the iPhone15 Pro Max 1TB version sold for 13999 yuan.
Do we have to shout 1.5K is really fragrant, you can talk about your opinions.
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