Have you ever been moved by those vague advertising slogans? Have you ever almost stepped into the trap of those flashy but empty marketing methods? As a leader in the communications industry, China Mobile's behavior is really unacceptable! They have endlessly misled and deceived consumers, and their practices have almost touched the bottom line of business ethics.
First, the disadvantages of monopoly are fully exposed
For a long time, China Mobile has a huge user base and a deep market heritage, and the communication industry occupies a pivotal position. In this monopolistic market structure, China Mobile lacks competitive pressure, and gradually deviates from its core mission of serving consumers, and turns to excessive pursuit of profits and market expansion, thus burying potential risks and hidden dangers.
Second, consumer traps emerge in endlessly
Behind those seemingly tempting advertising slogans and marketing gimmicks are often hidden traps. In order to achieve performance goals, some employees will even activate various value-added services for users without consumers noticing, thus causing unnecessary consumption and disputes.
These fees slip silently out of consumers' wallets like invisible burdens. The overlord clause in the contract has been intensified, so that the consumer unknowingly pays a large amount of unclear fees.
Third, the roar of the People's Daily caused a shock
In the face of China Mobile's various behaviors, the People's Daily finally couldn't help but roar. This roar is not a warning to China Mobile, but also a firm defense of consumer rights and interests. According to the People's Daily, China Mobile has finally begun to face up to its own problems and try to win back the trust of consumers through a series of measures.
Fourth, the road to reform is long and obstructive
Reduce tariffs, simplify the handling process, and improve service quality...... China Mobile has taken one step after another on the road of reform. However, these measures seem to pale in the eyes of consumers. Years of accumulation of ills cannot be eliminated overnight. To regain consumer trust, China Mobile needs to do more.
Fifth, the number porting network to break the monopoly
In order to break the monopoly of China Mobile, ZF decided to implement a number porting policy. With the introduction of this policy, consumers have more choices. They are free to choose different carriers according to their needs and preferences. It intensifies the level playing field between operators and also brings more benefits to consumers.
Sixth, reshaping the image, there is a long way to go
In this era of high information transparency, any behavior of enterprises will be seen by consumers. If China Mobile wants to reshape its image, it must fundamentally change. Only by truly realizing the root cause of the problem and taking proactive measures to solve it can we regain the trust and support of consumers.
As a leader in the communications industry, China Mobile has always been mindful of its mission and responsibility. In the pursuit of commercial profits, we do not forget to respect the needs and rights of consumers, which is the key to winning the trust and support of consumers.
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