How to investigate the bibliography of past papers?
What is the specific gravity?
Is it really important to analyze these?
An article tells you,
The context law of Zheng Daxin's master's degree investigation,
Let you prepare for the exam stage and avoid detours!
1. Zhengzhou University's new master's degree in communication
Zhengzhou University's new master's degree in communication is divided into two test papers, 625 and 851, involving ten officially designated reference books.
(Zheng Daxin's Reference Book for Master of Biography)
The 10 reference books are not explicitly divided into two professional subject areas, and in the actual examination, they are not completely divided, such as:
- The "McLuhan" of the 2020 comprehensive test paper belongs to the content of the communication section, and "Discussing the meaning and requirements of news authenticity, how to adhere to the truth of news?" belongs to the content of the news section;
- The 2021 basic test papers "Computational Advertising" and "On the Difference and Connection between Advertising and Public Relations" all belong to the content of advertising;
- The 2022 basic exam papers "Database Marketing" and "Leo Bednar" all belong to the content of advertising;
- The 2023 comprehensive paper "A Brief Introduction to the Theory of Audience Participation" belongs to the content of the communication section;
- The 2024 basic paper "AIDA Model of Advertising Effectiveness" belongs to the content of advertising, etc.
Generally:
In Zheng University's master's examination, 851 is a comprehensive test paper, involving ten bibliographies, and the hot spot is more important than 625. In addition, the practical question types are more diverse, and planning, advertising copywriting, crisis communication, etc. may involve investigation.
625 is the basic test paper, and the basic test points of the ten books may involve investigation, but through the analysis of past past questions, the proportion of communication, journalism, Chinese and foreign new, and advertising examination is higher. At the same time, there will also be topics of cross-examination of basic subjects, such as communication + new forms of Chinese and foreign subjects.
In the process of daily review, keep a calm mind, consolidate every basic knowledge point, and be familiar with the bibliography chapters, no matter which test paper appears, you are no stranger.
2. The number of questions in Zhengzhou University's new master's degree in communication
(Zheng Daxin's 15-23 year examination paper analysis table)
In 2021, a new question type - fill-in-the-blank questions appeared in addition to the previous regular question types, which also brought some changes to the previous question types. Therefore, it is not impossible whether multiple-choice questions and true/false questions will also be presented in the examination of Zhengda. In 2021, the new question type will test the waters, and the 5 fill-in-the-blank questions will be basic knowledge, and in 2022, it will begin to combine hot investigations, and "Zuckerberg" and "the 30th collective learning of the 19th ZYZZJ" will enter the field of vision. In 2023, the fill-in-the-blank questions will be based on basic content, but the direction will be more detailed, such as "foreign journalists who have made great contributions to China's journalism" and "methods for evaluating media effectiveness", etc., reminding us that we need to be solid in the basics of preparing for the exam. The fill-in-the-blank questions in 2024 involve more hot content, but at the same time, this question type will be added to Zheng University's junior college, and the proportion of hot topics is greater than that of master's degrees, so you can't ignore the daily record of hot news.
3. The trend of the proportion of the score of each section
(2015-2024 Zheng University Master's Score Proportion Chart)
Senior Luo said: This ratio only includes theoretical knowledge, and does not include the score proportion of practical question types.
Zheng University's ten reference books include almost all sections of the new communication major, and the data in the above figure is divided according to the investigation of each section from 2015 to 2024, rather than the investigation of a specific reference book.
1. The position of "communication" is solid, and both the foundation and the hot spot are emphasized. As the most important part of the new communication entrance examination, the status of the communication section naturally needs not be said, and it can also be seen through the change in score that the overall proportion ranks first among all sections all year round. Zheng Dashuo's investigation of the "Communication Course" is still very friendly, and the basic knowledge accounts for a relatively large proportion, and a large part of it comes from the after-class topics of the reference book, such as "Communication System and Media Normative Theory in Developing Countries", "Definition, Characteristics, and Operational Steps of Content Analysis Method, and Examples", "Briefly Describe the Social Responsibility Theory of News Media". Even the investigation of hot topics is closely related to the foundation, such as "whether the agenda-setting theory is still effective in the new media environment" and "how to tell Chinese stories well in international communication with case studies". "Talk about McLuhan's media and information, the extension of media and people, cold media, hot media, and whether McLuhan's media theory can explain the metaverse?
2. Details, hot spots, and "news" investigation are more flexible. Different from the score trend of the communication sector, the news sector has continued to decline in 20-22 years. In the 23-year postgraduate entrance examination, the bibliography of the journalism section of Zheng University master's degree was changed from the original "Introduction to Theoretical Journalism and Communication" to the latest edition of "Introduction to Journalism", which also improved the score of the news section, accounting for 24%. In the investigation of the past questions in 23 and 24 years, the content of the investigation involving journalism is also more extensive, covering the entire field of new communication, therefore, due to the increase in the difficulty of the topic, the investigation of the news sector has gradually become flexible from the previous few years, focusing on detailed topics and facing professional topics, such as "party spirit principle", "journalistic professionalism" and "soft news", and is mostly presented in the form of hot spots, such as "taking warm news as an example, talking about the emotional turn of news reporting" and "how can the mainstream media do a good job of news fact verification under a diversified and complex media ecology?".
3. The score of historical theory is not low, and the basic investigation is emphasized. In the past nine years, most of the topics involved in the study of basic knowledge have been the basic topics, and the proportion of post-course questions in the reference books for the investigation of Sino-New history is relatively high, such as "A Brief Introduction to the Three Stages of the Development of Western Newspapers and Periodicals", "The Historical Role and Influence of Foreign Newspapers in China in Modern China", "A Brief Introduction to the Revision of Yan'an Liberation Daily", etc. In 2019, the cross-examination of communication and foreign new history "Please use the theory of 'third-person effect' to analyze the censorship system in Europe." Coincidentally, in 2022, the cross-examination of communication and Sino-New history "combined with the characteristics of mass communication, briefly explains why Cha Secular's Monthly Chronicle Biography became the first modern newspaper". The more detailed inspection in 2023 involves "foreign journalists who have made great contributions to China's journalism since the 20s of the 20th century", and it also shows everyone's basic review skills. The 2024 inspection is relatively plain, and the content involved is basic knowledge, such as "The Connotation of Newspaper Thought in the Taofen Spirit" and "The New Rheinische Zeitung".
4. The last six bibliographies, the basics are integrated into the details. The overall score of the advertisement is relatively stable, the exam questions are almost the basic content of the reference book, and the examination in 2022 is more detailed, involving "database marketing" and "Leo Burnett". In 2023, the bibliography will be replaced with "Introduction to Modern Advertising", which is the same as that of the master's degree, and the content of the test is based on details, which not only examines the key theory "IMC", but also examines the "method of evaluating the effect of media". In 2024, the "AIDA model of advertising effectiveness" and "David Ogilvy" were examined.
In the past two years, there has been a trend of combining media management with hot spots, "discussing the causes and solutions of media ethical anomie in the new media environment" and "how to use the 'five elements' theory to analyze the competitive environment of traditional media". In 2023, the bibliography will be replaced with the equally important media economy, and the "two principles of government regulation system" will be examined from the basic dimension. In 2024, the "important economic characteristics of the media industry" were examined.
Writing, editing and commenting on the four sections, the basic knowledge of the examination is combined with the after-class questions, and we must pay attention to the after-class topics, which are also reflected in the "Full Set of Materials"~
What are the test points for the high-frequency chapters in the 4th section?
By sorting out the high-frequency chapters of the corresponding reference books in each section, we can observe the concentration of key content, which is also more conducive to our overall review planning and knowledge point grasp. Due to the replacement of Zhengda's bibliography, in order to continuously monitor, we divide it into sections, and mark the corresponding chapter knowledge names here, so that you can grasp the high-frequency key content of the investigation at a macro level.
Here is an analysis of the six sections of Zheng University's master's communication, journalism, new history, foreign history, advertising, and editing, and the content of the rest of the sections cannot be analyzed for the time being due to the replacement of the bibliography and the frequency of the examination, and the follow-up will give you a detailed bibliography and tweet analysis~
(Communication)
The key chapters of the communication section are: Mass Communication Effect Theory/Communication Effect/International Communication/Mass Communication/Communication Media, among which the Mass Communication Effect Theory is the most important, and the master's degree has been investigated 11 times after 15 years.
(News)
The key chapters of the news section are: news/news activities and communication process/news media/authenticity, and the knowledge points of the news section are investigated most frequently, which has been investigated 7 times.
(New History)
The key chapters of the Sino-New History section are concentrated before the period of the War of Resistance Against Japanese Aggression, and the number of investigations during the War of Resistance against Japanese Aggression is the highest, with 5 investigations.
(Outer New History)
The expeditions in the New History section focus on the United Kingdom, the United States, Japan, Italy, Germany and the Soviet Union, among which the United States has the highest frequency of investigations, up to 6 times in the past 9 years.
(Advertising Section)
The frequency of the investigation of the advertising sector is relatively concentrated, distributed in the development of advertising and advertising/advertising content/advertising communication channels and modern advertising, among which the investigation of advertising and advertising is the most frequent, up to 10 times.
(Editing)
In the past 10 years of investigation, the proportion of the editorial section is not low, and the distribution is even, except for the revision of the press release and the news headline has not involved the investigation of the past questions, the rest of the knowledge section has the investigation of the past questions, among which the configuration of news articles / news photos and infographics / and the frequency of news report planning and organization inspection is high.
5. Where did Zheng Daxin's master's questions come from?
1. Post-class questions. When examining the basic content, the topics of Zheng University's master's degree mostly involve the post-course questions of reference books, and the post-course questions in the bibliography of communication, advertising, and editing appear in the queue of past papers many times. For example, "The Common Law of Topic Selection and Decision-making in Reporting", "Briefly Describe the Three Stages and Characteristics of the Development of Integrated News Reporting", "Briefly Describe the Overview and Characteristics of the Theory of 'Agenda-Setting Function'", "Discuss the Difference and Relationship between Advertising and Public Relations", "The Historical Role and Influence of Modern Chinese Foreign Newspapers in China", etc., are all post-course questions of the original bibliography, which also reminds us that the basic review should be closely related to the content of the bibliography, and not blindly greedy and difficult.
2. Hot events. After the turning point of foundation + difficulty improvement in 2019, after 2020, the source richness of the questions has been greatly improved. "Hot Topics of the Year" and "Mentor Focus" are all reflected, and "Journalists' Festival", "Non-fiction Writing", "Data Journalism", "Human-Computer Collaboration", "Media Anomie" and so on have all become the contents of the real questions. In 2023, it will combine traditional theories to examine the "metaverse" and "dilemma in the digital age". In 2024, we inspected "Warm News", "AI", "Intelligent Media", etc.
3. Institution dynamics. In recent years, there has also been another source dimension in the past papers, that is, the dynamic content of the college, such as "deepfake", "computational advertising", "health communication", "how to tell Chinese stories well in international communication combined with case studies", "metaverse" and other past questions, all of which are related to the lectures and academic conferences of the college.
4. Past college questions. In recent years, there have also been many high-frequency past questions that have been inspected by other universities, such as "News Spokesperson System", "How to Fully Grasp the Authenticity of News Communication", "Blockchain Media", "Fusion News", "News Game", "News Discovery" and other exam questions have also been inspected by other well-known universities.
To sum up, it can be seen that there are also certain dimensional sources for hot questions, and since 2019-2024, the dimensions have been continuously diversified, and the content has also increased. These contents will be covered in our quarterly teaching and research reports, official account tweets, and courses.
5. The style trend of past questions is sorted out
1. The most important thing is the after-class exercises. Through the tracing of the origin of the past questions, it is found that most of the general basic knowledge content examined comes from the after-class questions of the reference books of the major, among which the communication, editing, and advertising are more prominent. For example, "the main content and focus of news product design", "how to understand 'network users as news producers'", "what are the main contents of McLuhan's media view?", "media is the extension of people", "briefly describe the relationship between mass communication skills and communication effects", "the advantages of infographics in communication", "the impact of changes in media forms on news editorial work", etc.
2. The question type is deformed, and the foundation is crossed. In terms of improving the difficulty of the questions, in addition to focusing on flexibility, Zheng University Master also focuses on the cross-examination of basic content, "communication + journalism", "communication + new history" and "communication + foreign new history", to examine whether the candidates' basic skills know how to live and apply, and use the professional thinking of the new biography to see and solve problems. For example, "use the principles of communication journalism to analyze the reasons for the popularity of short videos dominated by Douyin, and analyze the pros and cons", "Combined with the characteristics of mass communication, briefly describe why "Cha Shi Jie Monthly Tongjibiography" became the first modern newspaper", "Please use the theory of 'third-person effect' to analyze the book and newspaper censorship system in Europe. And so on.
3. "Qualifications" talk about "business development". In the investigation of Zheng University's master's thesis questions over the years, the expressions of "combining", "according to" and "analyzing XX with XX principles" are very common, limiting the relative conditions of the topic, and focusing on some new theories and backgrounds to throw out questions. At the same time, unlike Zheng University's master's idea of focusing on practical problem solving, Zheng University's master pays more attention to the investigation and control of macro ideas such as the development of theory, the trend of business formats, and the change of trends, and "influence", "trend" and "view" have become the final foothold of the topic. For example, "How can mainstream media do a good job of news fact-checking under a diversified and complex media ecology?", combined with examples, this paper discusses the impact of human-machine collaboration on news production. "According to the development status of the media industry, the impact of machine-generated content (MGC) on the practice of news production in the intelligent era is discussed" "In the information society, information is wealth, and knowledge is power. How to prevent and solve the polarization between the information rich and the information poor and the social contradictions brought about by it?""Discuss the application of artificial intelligence in the field of journalism with case studies, and its positive and negative impact on the traditional news production pattern. "Combined with the changes of Western news values and the process of their sinicization, this paper expresses the dilemma of traditional news values in the digital age and the path of possible transformation", "Celebrities collapse houses, Internet celebrity personality collapse, use Goffman's mimetic theory to analyze this, how to self-information disclosure and 'image management' in the era of social media".
Looking at the overall development trend of past papers, is there any difficulty? The selective examination for graduate students, the only 211 institution in Henan Province, has given it the mission of leading the difficulty. However, in all fairness, it is both basic and hot, the teacher did not deviate from the difficulty, and the basic knowledge relied on the bibliography content for a large proportion, and the hot spots are also the combing of the hot events in the current industry or society. In the process of preparing for the exam, we still have to strengthen our basic knowledge, and at the same time focus on the accumulation of understanding of hot spots, improve new thinking, and bring in problem solving, which is a unique world!