The scenery is good, and the spring is just right. On April 25, the Propaganda Department of the State Administration of Radio, Film and Television and the Industrial Development Department of the Ministry of Culture and Tourism jointly held the "Splendid Screen, Wonderful Audio-Visual - TV Accompanies You to See China" cultural tourism theme TV program release event, focusing on promoting 38 cultural and tourism-themed variety shows, cultural programs, documentaries, and cartoons such as "Chinese Civilization Landmark", "Our National Park" and "Flower Blooming Rural Season" to the society, enriching the content supply of TV large screens and helping the development of cultural tourism. Dong Xin, member of the Party Leadership Group and Deputy Director of the State Administration of Radio, Film and Television, attended and delivered a speech.
The "Splendid Screen, Wonderful Audio-visual" excellent TV program promotion and release plan is an important measure for the State Administration of Radio, Film and Television to enrich the supply of large-screen TV content and strengthen the integrated promotion of high-quality programs. The release plan will run through the whole year of 2024, focusing on the hot process of Chinese modern civilization, Chinese-style modernization, and major theme nodes of the party and the state, etc., and adopting the form of "regularization + theme", regularly selecting and bringing together excellent audio-visual works such as documentaries, cartoons, cultural programs, and variety shows from national radio and television production and broadcasting institutions, and widely displayed and released them through the linkage of Taiwan and the Internet, so as to provide sufficient and high-quality cultural services for the people.
At the event site, the director of the program center of Hunan Satellite TV gave a speech, recommending the three new programs "I and Spring are in Qingxi", "Flowers Blooming, Country Season" and "Travel Any Door" that are being prepared by Hunan Satellite TV and Mango TV, and introduced the persistence and exploration of the dual platforms to help cultural tourism. On the blueprint of content innovation to help the development of cultural tourism, Hunan Radio and Television is using youthful pen and ink to outline a new chapter of prosperous scenery.
Full fire!
"Culturally plastic tourism, tourism to promote culture" Hunan Satellite TV helps the development of cultural tourism in multiple dimensions
The beginning of spring in 2024 is of special significance for the cultural tourism industry. A fire in Harbin Ice and Snow World has ignited a new upsurge in the development of cultural tourism across the country. As the leader of provincial satellite TV, Hunan Satellite TV has stood out in the competition of national cultural tourism by virtue of its strong brand appeal and rich and diverse forms of publicity, and has become a topic of conversation among netizens.
This is just a glimpse of Hunan Satellite TV's long-term contribution to the development of cultural tourism. The 50 self-made content teams at the core of the dual platforms have always maintained the vitality of producing hundreds of innovative programs annually, and have been working hard to "open up the microphone and launch new ones" for the cultural tourism industry for many years: for example, the poverty alleviation drama "So Many Delicate Rivers and Mountains" launched in 2021 made Mudixi Village, Zhangjiajie, the filming location, become an Internet celebrity village overnight; The opening ceremony of the Hunan Tourism Development Conference", the live broadcast night has set a lot of hot searches, the world's attention has gathered in Zhangjiajie and Chenzhou, and the content innovation has written the moving new colors of the three Hunan and four rivers; last year's broadcast of "Go to Xiangdang Taste Place" made Huxiang's 14 cities and prefectures collectively out of the circle; and "Little Shop on the Cloud" made the little-known Liuyang Xiaohe Township become an Internet celebrity check-in place; "Our Beautiful Life" made the most beautiful country house in Pingjiang win the warm pursuit of tourists. A series of high-quality programs allow the audience in front of the TV to immerse themselves in the beautiful scenery of the land of China.
It is worth mentioning that Hunan Satellite TV not only empowers the development of cultural tourism at the level of content and promotion, but also adopts various methods such as point-to-point assistance and public welfare donations to continue to contribute to rural revitalization. In 2023, Hunan Satellite TV and Mango TV will return to Xiaohe Township to jointly create a series of theme activities of "Teenager Chasing Stars", through a series of planning such as "Teenager Chasing Stars", slow live broadcast of Perseid meteor shower, and summer camp for chasing stars The new business format has gone one step further and really contributed to the high-quality development of rural areas.
Three arrows!
Promote the in-depth integration of culture and tourism, and continue to "innovate" high-quality content on dual platforms
Promoting the in-depth integration of culture and tourism and transforming natural scenery and cultural customs into the lasting charm of tourism are important topics faced by Hunan Radio and Television under the new situation. In this regard, the dual platforms will give full play to their strong content creation capabilities, and plan to launch three programs showing the new style of agriculture and rural areas and the beautiful scenery of Chinese modernization from different angles within the year, injecting new vitality into this spring.
"Me and Spring About Qingxi" will debut on dual platforms on May 1. Qingxi Village is the birthplace of the famous writer Zhou Libo, and it is also the background of his works "Great Changes in the Mountain Township" and "The People on the Other Side of the Mountain", and is known as "the first village of great changes in the mountain township" and "the first village of Chinese literature". In recent years, Qingxi Village has combined writer culture with red culture, literary village and eco-tourism, and has embarked on a unique development path. In the program, five young field collectors were invited to visit Qingxi Village in depth, feel the beauty of culture and nature, and jointly create an exclusive "Qingxi Spring Outing Festival" for Qingxi Village, and bring fire to "Qingxi Cultural Tourism".
Like flowers in the wild, blooming to beauty", "Flowers Blooming: Country Season" is a documentary program that focuses on Chinese rural women and tells the stories of Chinese countryside in the new era. The program focuses on "Rural Her Power", allowing "fresh and enthusiastic" rural women who are deeply involved in 690,000 villages across the country to sing the leading role, showing their patriotism and love for their families, and showing their wisdom and skills. Through this program, the gratifying achievements of the "Ten Million Project" will be fully demonstrated, and the power of women in rural revitalization will also be on the screen.
China's first blind box travel competition reality show "Travel Any Door" adopts the way that young people love, and the young representatives who love life and are positive enter the famous cultural city, explore the beauty of China, and open the door of innovation and youth of "TV to see China with you". In the future, the dual platforms will continue to empower the cultural tourism industry with content innovation, and continue to deepen the integration and co-creation of media and cultural tourism, so that TV audiences can see a more exciting and flavorful China.