In this era of turnaround games, no one wants to be a loser, and not everyone can fly on the pig. Let's take a good look at it today, why did the Chinese home appliance brand gnaw the taste on the hard bone of Japan - not only how to gnaw, but also swallowed several bites.
First of all, I have to say that this matter is thanks to our former "electrical quadruplets" - Toshiba, Hitachi, Panasonic, Sony, they are invincible iron men in our hearts, so that if we put this brand of TV at home when we were young, it can make our neighbors envious for a long time. But the knife of time, everything is cut into pieces, and even the hegemony of Japanese household appliances has been cut to the edge.
Let's take a look at the present, Haier, Hisense, these bigwigs, not only are the business booming at their doorstep, but even Dongying's territory has been turned into a vegetable market, what a big change!
Let's talk about the Japanese system first, running on the track of household appliances, ordinary people look at them like the heroes of the undefeated East. But buddy, if you lose your vision, you can't lose your vision, and you will fall behind. Didn't Toshiba's big brother be delisted from the stock market, which is a bad start. The influence of Japanese household appliances is not as good as before, so the strength of our Chinese household appliances is like just taking a fierce medicine, rush!
When it comes to the playing style of Chinese home appliances, it is really amazing - the first thing is the cost performance.
To be honest, our industrial chain is called a complete, what accessories are readily available, and the game is mass production and cost killing. The price is cheap, the quality is passable, who is not impressed by the Japanese partners? In addition, our brand influence is increasing day by day, people not only no longer feel cheap and not good, but regard us as treasures.
Look, in Japan in April, it's called a new sea of life. New graduates, little brothers and sisters who have changed jobs, all have to change houses to live in, this home appliance, don't you have to change to a new one? So, large home appliance stores like Bic Camera hurriedly came up with a five-piece set of home appliances, which became the show of our Chinese home appliance brand.
Take Haier as an example, the washing machine pushed for Japanese people who live alone is both valuable and easy to use.
The price is 10,000 yen cheaper than that of Japan, even if it is only a few thousand dollars less, who doesn't feel itchy to change the machine?
Now in Japan, Haier, Hisense's advertisements can be seen everywhere, and everyone gradually recognizes Chinese home appliances.
Those traditional ideas are like ice and snow melting in the spring breeze. The Japanese used to love white goods,Now Haier's black stainless steel equipment is particularly pleasing,Hisense85Inch large-screen TVs are also sought after,Small TVs are left behind。
Have you read the report produced by Euromonitor? In the Japanese refrigerator market, the share of Chinese manufacturers has more than doubled, 28 percent! Hisense TCL is also eager to try in the field of flat-panel televisions, and has beaten Sony's big brother! Looking at it this way, Japan's home appliance market has simply become the backyard of China's home appliances.
To put it bluntly, it's not that we look down on the Japanese system, we are seeking truth from facts. It's time for Japan's home appliance giants to wake up, the outside world has changed. And our Chinese home appliances, not to mention promising, have already spread joy in the overseas market.
Our home appliance brand has a good hand in Japan, and this bite is a good start. The quality and service can keep up, and the price is more liked, so it's no wonder that this business is not prosperous. Let's see what kind of tricks can be gnawed, just wait and see. The influence of our Chinese household appliances in the world is not just talking, but it is really striding forward!