On March 15, the auction of the sixth phase of the airport in the 23rd block of Shunyi New Town, Beijing, attracted 37 developers to participate in the auction, including China Railway, China Railway Construction, Construction Engineering, Poly, Shoukai, C&D, Longfor, Jinmao, Zhuzong, China Shipping, Greentown, etc.
In the list of strong state-owned enterprises, one of the most eye-catching names is Bei Haojia Real Estate. Its ultimate sole shareholder is China's largest intermediary platform, Beike.
Beike has been the most high-profile player in the field of real estate development in the past two years, holding the unique advantage of massive transaction data, and claiming to redefine real estate development with the "customer-centric new development" model.
▲Shell: one body with three wings▲
In the near future, you will encounter two things.
The first thing, as an owner who wants to replace in Shenzhen, can pay a deposit in a new property in Shenzhen through the "trade-in" model of Leyoujia to lock in the intended house for 2 months, during which Leyoujia promises to help you sell the house at hand within two months, and after the sale, you will continue to sign a new house, if not, return the deposit for the new house.
The second piece is that you buy a new house on Shell, which is developed and built by Shell for the developer, the property is provided by the Shell property team, and the decoration is a new house decorated by the Shell decoration team, and when you sell it, you have to sell your own second-hand house on Shell.
▲Joy has a home: trade-in ▲
As two real estate agencies with the same business model, both companies have started their own exploration of new profit models in almost the time before and after.
In the course of the development of China's property market in the past 20 years, Mr. Yue called the first half of the property market.
For example, in the old 70/90, 70% of the houses used to be below 90 square meters, which was the actual situation in that era, and the current improvement buyer did not want this product.
Now in the second half of the property market, buyers should have lobsters, Moutai, eight major cuisines, and no different meals, and he should not only have a good location, but also good property, good house type, good landscape, and a century-old tree, a thousand-year-old stone, and a flowing water system, otherwise he will not buy.
In the second half of the property market, it has shifted from the supply side to the demand side. That is, we often refer to the contradiction between the people's growing needs for a better life and unbalanced and inadequate development.
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▲Foshan: Poly Denghu Tianjun real picture▲
In the second half of the property market, since it is demand-oriented, it must no longer be the developer who dominates.
And who has mastered these big data? It is a real estate agency trading platform like Beike, Leyoujia, etc., in the real estate industry, what kind of house is marketable, Beike is like an e-commerce platform, it is very clear.
Is Beike optimistic about the future market? Mr. Yue thinks that it is not, but the future market that has the hope of changing the entire real estate market. In the first half of the property market, Shell could only follow the eldest brother and beg for some soup, and there was no way to take a step forward.
In the final analysis, real estate developers are just selling goods, and you still have to come according to the tastes of customers. What you want in the future is not just a place to live, not just a house, but a real one's own, perfect, dream house.
▲Shell: Profit margin▲
Mr. Yue's Shenzhen property market exchange group currently has nearly 1,000 people, who share some of the latest property market views, property market predictions, investment and purchase suggestions, references, pit avoidance and free Shenzhen boarding information packages from time to time, and will also hold some small-scale offline sharing meetings every month to gradually welcome the great changes in the property market.
At present, Mr. Yue's Shenzhen property market exchange group is just a symbolic threshold fee, the original price is 499 yuan, and now it is 39.9 yuan to enter the group, and the price increases by 10 yuan for every 50 more people, until the original price is restored, and the group will no longer enter the people.
You can choose to send a private message to Mr. Yue to note that you are in the paid group, or you can directly scan the code to pay and send a screenshot to Mr. Yue to pull you into the group.
If you want to join the group, I will note that you will join the group.