At a time when the milk powder industry is extremely involuted and profit margins are constantly compressed, distributors and terminal stores are facing unprecedented challenges. It has become more and more difficult to acquire new customers, the problem of goods fleeing and price wars in the market is becoming more and more serious, and the instability of profits has brought a strong impact on the entire industry.
Insight into the difficulties and crises encountered by terminal retail, Betjia adheres to the original intention of "small and beautiful profit-oriented products", reshapes industry confidence based on channels and actions, and officially launches the "Shell Plan" in the second quarter of 2024, with its strong brand power, diversified support actions, and excellent product power, it comprehensively solves the core pain points of terminal retail, ensures the long-term stable profits of channels, enhances the sales confidence and enthusiasm of dealers, and achieves a win-win situation between brands and channels.
The product channel is two-wheel driven
Promote brand upgrading in multiple dimensions
Always focusing on product quality, Betjia has not only spent several years to build a complete global industrial chain, built its own advanced GMP 100,000-level pharmaceutical standard production plant, and joined hands with industry authorities to intensively cultivate milk powder formula, creating a "fist product" such as Betjia infant goat milk powder that is highly recognized by the market, and also adopts the strategy of simultaneous development of cattle and sheep, continues to enrich the product line, and builds a new national standard infant formula milk powder, children's formula milk powder, The product matrix of multiple categories such as maternity formula milk powder and middle-aged and elderly formula milk powder has achieved user coverage of all ages.
With excellent quality and abundant products, Betjia not only meets the high-quality and diversified needs of different consumer groups, but also provides a broader market space and more diversified sales options for channels, stores and dealers. It also deeply reaches consumers nationwide by joining hands with popular variety shows, logging in to various David TVs, cooperating with cinema large screens, naming China's high-speed rail, settling in Fengchao, and holding rich offline maternal and child activities, etc., so that consumers can more and more recognize the product quality and high-quality service of Betjia, and also bring accurate and high-quality traffic to partners, and work together with channels to achieve a steady win-win situation.
Comprehensive support for key builds
Join Shell for worry-free profits
Focusing on the core profit needs of terminal dealers, the "Shell Plan" ensures the unity and stability of product retail prices through digital intelligent internal code management, strict price control and severe crackdown on goods channeling. Taking multiple measures not only ensures the reasonable profit margin of the store, but also makes the dealers feel the importance and protection of their interests by the brand, and they have responded to the call of Betjia, joined the plan, cooperated with various actions, and worked together with the brand for a win-win situation.
Through a series of efficient strategies to optimize channel management, Betjia actively builds a fairer, more transparent and sustainable market environment, and provides a series of rights and interests protection for the core stores participating in the "Beike Plan" with innovative incentive mechanisms and effective price stabilization measures to ensure that the profits of these stores are balanced and maximized. In this regard, the first batch of dealers who joined the plan said that the Shell plan has guaranteed their profit margins, allowing them to occupy more advantages in the fierce market competition, contributing to the steady rise of long-term profits, and making them full of confidence in future development.
In order to overcome the problem of new customer development in stores, Betjia implements high-net-worth and precise new customer resources to store terminals through strong brand power and continuous resource investment, and wins the sincere recognition of consumers through a series of well-planned measures and rights and benefits of Beike Plan, providing strong backing for terminal stores, which not only makes the acquisition and conversion of new customers easier and more efficient, but also further protects the interests of stores, improves consumers' trust and sense of belonging to stores and brands, and greatly enhances the overall competitiveness of stores.
Confidence doubled, rave reviews
Hand in hand with channels to create a win-win situation
With the continuous promotion of the "Shell Plan", more and more terminal dealers have personally felt the positive changes brought by this plan. They have reported through multiple channels that the Shell program will not only help stores acquire new customers, Improve profits, so that they no longer worry about price wars and goods channeling problems, but also provide a series of effective sales strategies and tools, with more understanding of the market empowerment training and innovative marketing and promotion activities, to help terminal dealers improve their professional quality, so that they not only have a deeper understanding of Betjia's products, can more confidently recommend products to customers, and focus on improving service quality and customer experience, sales performance has steadily improved. It also helps to deepen the emotional connection between consumers and store operators, reflects the deep care of brands and dealers for users, and comprehensively improves user stickiness.
Actively responding to the multiple challenges of the milk powder industry, Betjia's "Shell Plan" has made distributors and terminal stores no longer work alone, but become part of a strong brand alliance. The implementation of the plan not only provides a more stable and profitable business environment for the majority of dealers, enhances everyone's profit confidence and business enthusiasm, but also deliberates and strategically lays a solid foundation for the long-term prosperity of terminal stores. Let's wait and see how Betga and its partners will write a new chapter in the milk powder industry together.