At the beginning of this year, the latest rating results released by MSCI, an international authoritative index agency, showed that Beike's ESG rating was upgraded from BB to BBB for its excellent performance in management and practice in the fields of human capital development, corporate behavior, privacy and data security protection, ranking among the top Internet platform companies in China.
Peng Yongdong, Co-founder, Chairman and CEO of Beike, said: "We are committed to making Beike a technology-driven one-stop new residential service platform, helping consumers live in peace, helping service providers to work happily, building a harmonious ecology, promoting the progress of the industry, and moving towards a better organization, which is our historical mission and social responsibility." We are convinced that building an upward and benevolent cooperative ecosystem will promote the improvement of service quality, assume social responsibility in the field of living, and create long-term sustainable value. We will always take 'making the industry better' as the core driving force, and strive to improve industry standards, work harder to meet consumers' needs for service and quality, and promote the quality improvement of the residential industry." The main contradiction now, and for the foreseeable future, is that consumers expect a better place to live, while the supply of quality products and services in the industry is insufficient. We have upgraded our strategy to 'one body and three wings', and made corresponding organizational adjustments, so that consumers can 'live in peace', help service providers 'work happily', and build a better life together." ”
Improve the quality service system and escort the peace of mind
As a technology-driven one-stop new residential service platform, Beike continues to strengthen platform capacity building, improve industry standards, and work with industry partners to explore quality service practices in various businesses such as real estate transactions, home improvement and home furnishing, and housing leasing, so as to contribute to the digital and quality development of the industry while helping consumers "live in peace".
In the field of real estate transactions, Beike has established an Agent Cooperation Network (ACN) in order to promote service providers from competition to cooperation, improve service efficiency and consumer experience. In ACN, brokers can participate in a transaction with different roles, effectively solving the problem of linkage between tenants, customers and people. In order to ensure the orderly operation of ACN, Beike has established a multi-level autonomy and decision-making system including the Store Owners Committee, the Regional Co-governance Council and the Beike Jury, to promote exchanges and cooperation between brands and promote the improvement of the platform ecology in the form of self-management and supervision. By the end of 2023, Beike has established Beike Store East Committees in 43 cities across the country, and regional co-governance councils in 32 cities across the country.
In response to the problem of fake listings that plague consumers, Beike has achieved 100% coverage on the platform for 13 consecutive years, and the rate of real listings has remained above 95% for a long time. The "real estate dictionary" has become an important industry infrastructure, and the "real house" has also become the market standard.
In the field of home improvement and home furnishing, in view of the problems of opaque prices and low decoration quality, Beike continues to build the service commitment of "Ten Fears and Ten Promises" and "Ten Hearts", covering multiple dimensions such as home improvement budget, quality, construction period, and safety, to ensure transparent quotation, transparent materials, transparent construction, and transparent services. Through the construction of digital systems, process reconstruction, and the redefinition and empowerment of the role of service providers in the whole chain of home improvement, Beike has consolidated the underlying construction of quality services. In 2023, the Luban Action covered 30 regions across the country, carried out 593 phases, and inspected a total of 11,135 construction sites.
In the housing leasing business, Beike continues to explore diversified product and service models to promote the upgrading of service quality in the housing rental industry. Beike launched the decentralized rental housing management service "Beike Worry-Free Rent", which provides service guarantee around the safety of managed housing property, the personal safety of tenants, and worry-free rent exchange. By the end of 2023, the service guarantee has covered 13 cities, including Beijing, Tianjin, Chengdu, Xi'an, and Suzhou. Adhering to the "C2M (from consumer to producer) concept", Beike built the first "Haiyan Apartment" in Chengdu, and carried out targeted house type and furniture configuration design according to user needs such as housing safety, environmentally friendly home appliances, and public area functions. In order to help young people live in peace, Beike provides rental benefits for graduates through the "New Youth Program", such as "zero deposit, monthly rent payment" and other preferential special activities for fresh graduates. By the end of 2023, Beike has provided rental benefits to about 18,000 graduates, with a cumulative profit of about 23 million yuan.
Beike will continue to invest in the construction of ESG system to create more customer value, industrial value and social value, and lay a solid foundation for the realization of the vision of "living and working in peace and contentment", the upgrading of the residential service industry and the long-term development of the company.
Editor-in-charge: Yan Han