Jinzai - "three-year doubling" set sail again, and the new packaging of quail eggs is added
Quail eggs have a high degree of adaptability to leisure scenes, and the category is highly prosperous. With the popularity of China's e-commerce platforms and the change of consumers' shopping habits, the sales of quail eggs have shown explosive growth on e-commerce platforms, and even surpassed traditional braised eggs and other egg products for a time, becoming a new consumption hotspot.
In the face of broad market prospects and consumer base, major brands have entered the quail egg market. Jinzai Food took the lead in the quail egg track, played the differentiated value of the product on the "low-price" snack track, and successfully launched the quail egg snack product "Xiao Dan Yuanyuan". This product quickly occupied a place in the market with its firm and elastic taste and diversified flavors of salt, spicy, marinated and honey.
Jinzai Food's "Little Egg Yuanyuan" quail egg products have obtained SGS antibiotic-free product certification at both ends of raw materials and products.
At the same time, based on the research on the product launch time of related categories in China's packaged quail egg market, Frost & Sullivan (hereinafter referred to as "Sullivan"), a world-renowned growth consulting company, awarded Jinzai the "Pioneer of Antibiotic-free Quail Egg Products in China" and "Pioneer of Quail Eggs" Market Position Confirmation Certificate.
Zhang Zhiwei, executive director of Sullivan Greater China, said that based on desk research, in-depth expert interviews and data cross-validation, based on the research of China's packaged quail egg sales market in 2023, Sullivan confirmed that Sullivan awarded Jinzai the market position confirmation certificate of "No. 1 packaged quail egg product sales in 2023".
Zhang Zhiwei, Executive Director of Sullivan Greater China, issued a market position confirmation certificate to Jinzai Group
In recent years, driven by both consumption capacity and willingness to consume, China's snack market has achieved leapfrog growth. In 2023, the size of China's snack market will reach 740 billion yuan, a year-on-year increase of 5.4%. In the current consumer trend, "health" is undoubtedly the first choice. With the continuous improvement of consumers' health awareness, more and more people are actively seeking health products. In the increasingly competitive trillion-dollar snack market, healthy snacks represented by quail eggs and dried tofu are rising rapidly and have become an important direction for brands to explore their potential.
A review of the market background of China's packaged quail egg industry
Quail eggs are known as "animal ginseng", because of their rich nutrients, including protein, brain phospholipids, lecithin, vitamins, etc., it is believed to have the effects of nourishing qi and blood, strengthening muscles and bones, etc., and is deeply loved by consumers.
From the traditional side dish that needed to be shelled in the past to the easy-to-carry snack form today, quail eggs have shown a trend of diversification in recent years and have become an important ingredient in people's daily life. This shift from fresh food to snacks not only makes quail eggs increasingly prominent in the market, but also brings consumers a richer choice.
As an egg food, quail eggs are known for their high-protein nutritional properties. Its small and convenient size and easy-to-eat characteristics make it suitable for various consumer groups and scenarios. Its unique taste, which is easier to taste and Q elastic and firm, makes it one of the most popular snacks. This multiple characteristics make quail eggs have a unique competitive advantage in the snack market and are favored by consumers.
Drivers of China's snack development
(1) The health trend of new Chinese snacks is rapid
In recent years, consumers' attention to health has become increasingly prominent, and health and nutrition have become an industry trend that cannot be ignored. At the same time, as the new generation has become the main consumer force, they have higher requirements for product taste, nutrition and consumer experience. These changes not only bring unprecedented development opportunities to the snack industry, but also prompt suppliers to continuously improve efficiency and accelerate the pace of product innovation. In this context, the rapid rise of the health trend has become an important driving force for the development of leisure snack enterprises.
(2) Homogeneous competition is serious, and the market is not yet saturated
The homogenization and competition in the leisure snack industry is fierce, especially the quail egg segment market, which is still in the early stage of development and is far from reaching the ceiling. In 2023, the entire packaged quail egg market will experience explosive growth, and the growth rate of quail egg snacks will far exceed that of the entire leisure snack industry. According to the survey, the revenue of packaged quail eggs in China was about 1 billion yuan in 2022, and by 2023 it will surge to about 2.9 billion yuan, with an annual growth rate of 190%. The quail egg market has the potential and is growing much faster than expected and remains a hot area to watch and invest in.
(3) The quail egg supply chain is gradually improving
With the overall development of the quail egg industry, the follow-up supply chain will tend to be stable, and in terms of the construction of the quail egg supply chain, the companies are currently working closely with upstream suppliers to stabilize procurement prices and establish a more stable and high-quality raw material supply chain. At present, more brands have begun to integrate the management of the whole industry chain, and at the same time to build their own brands, they are also reversing the layout of poultry egg production, extending the industrial chain to the production end, and establishing the original ecological quail breeding production base. The development of quail egg products should seize the dividends of emerging channels, and meet different consumption scenarios by expanding various specifications such as quantitative packaging, small packaging, and mass packaging, so as to obtain a broader growth space.