Text|A look at a few heavy smoke and water
Edit|A look at a few heavy smoke and water
sequence
Recently, the Internet has been lively, and the news on May 6 said that someone found the packaging of Xiangpiaopiao's MECO juice tea in a store in Japan, with some words printed on it;
Pointing directly to the discharge of nuclear sewage into the sea, this exploded on the Internet.
You see, on these juice tea bottles, it is written in both Chinese and Japanese, what is "shameless", "0.1% of the land has dirty 70% of the sea";
"The ocean doesn't welcome Japan's gutters" or something like that, it's pretty straightforward.
As soon as this happened;
Our domestic netizens were excited, and they gave Xiang Piaopiao a thumbs up;
Praise it for being bold and doing a good job;
In particular, Zhejiang's enterprises have backbone.
What's more interesting is that Xiang Piaopiao's live broadcast room took the opportunity to launch this "event same" product, and on May 5th, sales were swishing;
directly broke a million.
Xiang Piaopiao's official saw this momentum and hurriedly spoke: "Don't worry, everyone;
We are working overtime to prepare for the same cup sleeve on the hot search, as soon as the goods arrive;
Make it up to everyone immediately. ”
Aftermath of the incident
On the morning of May 6, the big brother of the milk tea industry, Xiangpiaopiao, rose as soon as the stock opened;
Direct price limit, one share sold to 19 yuan 2 gross 1;
The company's market capitalization soared to more than 7.8 billion.
It all started on May 5th, when it began;
Xiang Piaopiao has become popular in Japan because of its own product packaging, especially the slogans above against the discharge of nuclear wastewater;
Let the fragrance flutter into the focus.
It turned out that some netizens found Xiangpiaopiao MECO juice tea in a Japanese supermarket;
The packaging has slogans written in Chinese and Japanese, such as "shameless" and "0.1% of the land pollutes 70% of the ocean", which is quite straightforward.
Xiang Piaopiao officially expressed its support for employees, and quickly put the same model on the shelves in the Douyin live broadcast room;
Netizens are all frying the pot, and the discussion is in full swing.
Immediately afterwards, Chairman Xiang Piaopiao personally went to the airport to greet the employees who came back from Japan, and this matter became popular on the Internet again.
May 5 evening;
The president of Xiang Piaopiao also said in the live broadcast room that he would reward the employee with 100,000 yuan, and donated part of the income from the live broadcast that night to the environmental protection fund.
The live broadcast room was very popular, with 200,000 people online at the same time;
The same product is almost sold out.
Because of this, tens of millions of netizens have crowded into the fragrant Douyin live broadcast room in the past two days, and the sales have skyrocketed from the usual 2,500 yuan to 1 million, an increase of 400 times.
The fragrant MECO juice tea was originally the star product of their ready-to-drink business, and it sold well before.
However, Xiang Piaopiao has had a bit of a bumpy time over the years;
Although the net profit in the first quarter of 2024 has more than tripled, in the previous years;
Revenue growth is not very strong.
According to expert analysis, although Xiang Piaopiao has made some moves in innovation;
But to make the ready-to-drink sector really popular, we have to work harder.
As for whether it can rely on the two major business segments of brewing and ready-to-drink to reach new highs this year;
It also depends on the performance of the market.
Xiang Piaopiao's operation not only earned enough eyeballs, but also really boosted sales, what the future holds, we have to wait and see.
A reward of 100,000 yuan
This matter is getting bigger and bigger, and some informed netizens revealed the secret, it turned out that Xiang Piaopiao's packaging was popular in Japan;
It was designed by a post-00s girl, and it was completely personal;
It has nothing to do with the company.
Originally, Xiang Piaopiao was planning to expand overseas markets, but the little girl's actions seemed to be a bit chaotic.
The Internet is guessing;
This little girl is afraid that she will be fired and have to suffer a lawsuit.
Xiang Piaopiao's official responded first, saying that he had noticed this.
Just when everyone thought that the little girl was going to be unlucky, Xiang Piaopiao's operation was shocking.
The company's official directly said: "Our employees are doing a good job.
This is not enough, Jiang Jianqi, the chairman of Xiangpiaopiao, personally went into battle and picked up the little girl at the airport to return to China;
The sign also reads "Welcome back the warriors", which is interesting enough for the chairman;
What a temperament.
Xiang Piaopiao's wave of operations is simply "frontal rigid", just like the plot of a movie, but Xiang Piaopiao dares to act like this.
Employees stand up bravely;
The chairman followed closely, and the atmosphere in the live broadcast room also exploded;
The anchor also used the word "comrade", and netizens were surprised and delighted.
What's more, the same product was also sold in the live broadcast room, and the background music was still "Love My China", full of patriotic feelings.
thought that this was shocking enough, but the president came to the live broadcast room again;
announced that the employee would be rewarded with 100,000 yuan, and said that he would donate part of the income from the live broadcast of the day to the environmental protection foundation.
Netizens shouted: "Xiang Piaopiao, your script is too hardcore." ”
Some netizens left a message: "This matter can be done in a fragrant way."
Someone else said: "This corporate culture, atmospheric."
The attitude towards the country of the small day, there is nothing wrong, well done.
Some people even ridiculed: "The fragrance is fluttering;
How many times are you going to circle the earth?"
Xiang Piaopiao's series of operations has won the hearts of many people;
Netizens praised one after another: "The sense of social responsibility is bursting, and the love is full; ”