In the Chinese tea industry, craftsmen adhere to quality and have the courage to take responsibility, helping Chinese tea to continue to innovate and pursue breakthroughs. The spirit of the Olympic champion and the influence of Chinese tea brands on the world stage are intertwined, witnessing the stories full of passion and touching.
△ Badminton world champion and double Grand Slam winner Lin Dan (second from right), badminton world champion Xie Xingfang (second from left), Wang Kunheng (first from right), co-general manager of Eight Horse Tea Industry, and Wang Jiajia (first from left), brand promotion ambassador of Eight Horse Tea Industry, jointly appeared at the event site of "Eight Horse Tea Story: The Road to Champions".
On April 20th, badminton world champion Lin Dan and Xie Xingfang and his wife, Wang Kunheng, co-general manager of Bama Tea Industry, and Wang Jiajia, brand promotion ambassador of Bama Tea Industry, met in the live broadcast room of Bama Tea Industry, sat around to taste Bama Double Crown Tea, talked about the road to the championship, and talked about the spirit of the champion. As of April 23, before the article was published, the exposure of the tea party on the whole network has exceeded 100 million, which has aroused widespread heated discussions on the whole network.
Lin Dan and Xie Xingfang sat around and tasted tea, chatting about the spirit of the champion in the fragrance of tea
As a native of Fujian, Lin Dan has a deep understanding of tea. In Fujian, the concept of tea culture is rooted in the heart, and our ancestors have maintained a lifestyle of meeting friends with tea for generations. "Fujian daughter-in-law" Xie Xingfang also said bluntly: "When the neighbors next door meet, the first thing they say is, 'Come to the house to drink tea and chat'." This time, the champion couple who came to the live broadcast room of the Eight Horse Tea Industry also tasted the unmissable good tea - Eight Horse Pearl Tieguanyin, and praised its tea fragrance again and again.
It is reported that Bama Anxi Tieguanyin has led the national sales for 15 consecutive years, creating an unprecedented "pearl race phenomenon" in the Tieguanyin market, and this phenomenon has been talked about by industry insiders as a typical case of successful tea business.
△ Badminton world champions Lin Dan and Xie Xingfang exchanged conversations at the tea party
Eight Horse Tea Industry adheres to the convergence of good tea of Chinese origin, establishes a standardized product quality control system to ensure the stability of tea quality, and actively practices the concept of "Smart Eight Horses", empowered by science and technology, Eight Horse Tea Industry has won the iconic brand of China's tea industry for 3 consecutive years, and has been approved as a national key leading enterprise of agricultural industrialization for 12 consecutive years, and continues to lead the high-quality development of the tea industry.
▲Bama Tea Industry has been awarded the market position certification of "No. 1 National Sales of High-end Chinese Tea" by Sullivan, an international authoritative consulting agency
Not long ago, Bama Tea Industry was awarded the market position certification of "No. 1 sales volume of high-end Chinese tea in China" by Sullivan, an international authoritative consulting agency. It further shows to the market that Bama, a brand with a long cultural accumulation and distinctive national personality, insists on tempering itself, enhancing its competitiveness in the domestic and international markets, and has always been at the forefront of the market.
The pursuit and continuous exploration of the highest quality in the Eight Horse Tea Industry coincide with the spirit of challenging oneself and winning the championship in sports. When talking about the competition experience, Lin Dan said that in sports, the championship is not everything, more important than the champion is the champion spirit, athletes with the championship spirit will attract more and more fans to be impressed, and the spirit of the Olympic champion has also been supporting batch after batch of young athletes to fight for the country.
It is the Bama tea industry that also has the "champion spirit", so that it can continue to surpass itself, lead the industry, create high-quality tea, become a leading brand of China's tea chain, a leading brand in the high-end tea market, and gain extraordinary influence, appeal and recognition.
The live broadcast shows the tea culture, and Lin Dan uses tea as a metaphor for his opponents
At the live broadcast site, the tea was fragrant. Jiao Yang, the principal of the Eight Horse Tea Industry Training School, led the guests to have a tea fighting experience, showing the tea fighting culture, and introduced a series of "Qi Dan", "Narcissus", "Da Hong Pao" and "Cinnamon" four Eight Horse star products.
The guests unanimously agreed that cinnamon is strong and domineering, just like a young and potential player, with a strong and strong aggressiveness, while narcissus tea has a strong flavor and has an inner connotation and strength, just like Lin Dan and Xie Xingfang, two badminton seniors, who have become a solid force behind young players, calm and reliable.
△ Badminton world champions Lin Dan and Xie Xingfang exchanged conversations at the tea party
Lin Dan even used cinnamon tea to describe his opponent Taufik, in his opinion, Taufik's killing ball is thicker, and the rich and unique cinnamon tea is very similar to Taufik's badminton playing style.
According to reports, tea fighting originated in the Tang Dynasty, tea people will come up with their own fine tea, a bucket high, the winning tea king will be worth a hundred times, and have the opportunity to become a tribute tea, the tradition of tea fighting has prevailed for thousands of years, and now it has evolved into a modern tea king competition. On the road of practicing the overall development of the "three teas", the Eight Horse Tea Industry has explored multi-dimensional solutions for the tea industry to empower rural revitalization through measures such as holding the Tea King Competition. Up to now, the Eight Horse Tea Industry has been deeply engaged in the "Double Crown and Double Tea King Competition" for four consecutive years, and has invested a total of more than 30 million yuan to hold the Tea King Competition, rewarding and encouraging tea farmers and tea enterprises to do a good job in tea, and becoming a phenomenal event that leads the improvement of tea farmers' tea-making skills and the trend of the tea consumption market.
▲In 2023, the Eight Horse Tea Industry Wuyi Rock Tea King Competition, with more than 6,000 samples, is far ahead of similar local events
Just like the "Lin Dan Cup" founded by Lin Dan, the Eight Horse Tea King Competition provides a high-quality platform for people with "champion spirit" in the Chinese tea industry, using their own brand advantages and channel advantages to help tea farmers and tea enterprises in the production area, and using the competition as a medium to write a chapter of high-quality development in the tea production area.
Champion's Choice Champion Tea, Eight Horses and World Champions join hands to promote tea culture
For athletes, standing on the highest podium and hearing the national anthem sound, the heart is an unparalleled glory and excitement, Xie Xingfang recalled with emotion in the live broadcast: "When the national anthem sounded, I would burst into tears at that moment, I was really proud"; As Lin Dan affirmed and expected in the live broadcast: "I believe that in the future, the world's tea will look at China, and Chinese tea will look at the eight horses."
△ Badminton world champion Xie Xingfang exchanged and shared at the tea party
From the leader to the first, from China to the world. Up to now, Eight Horse Tea has traveled to 30 countries, 78 cities, and entertained guests from 192 countries. In 2023, Bama Tea Industry will be invited to appear at the United Nations Headquarters, the Chinese Embassy in the United States, and the FAO Headquarters, and will continuously hold the "Intangible Cultural Heritage Eight Horses, World Sharing" high-end Chinese tea global tasting meeting in South Africa, the Republic of San Marino, Italy, Switzerland, Laos and other countries to show the charm of China's intangible cultural heritage tea culture to the world.
As the leading brand of China's tea chain and the No. 1 brand of high-end Chinese tea in the country, Bama Tea Industry has a deeper understanding of the perseverance and love behind Bama high-quality tea with the help of this tea event. In the future, Bama Tea Industry will continue to be committed to carrying forward the spirit of champions, continue to lead Chinese tea brands to go overseas, and join hands with world champions to present a cup of good Chinese tea to the world!