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Today's wine price is rising, Moutai has launched an action to protect intellectual property rights!

author:Sauce Xiang Yan Sake Brewery

Today's Feitian Moutai in 2024 the original box rose by 10 yuan/bottle, and the price of loose bottles in 2022 fell by 10 yuan/bottle; Zodiac Moutai has no moving price; Moutai Xiangyi Wuzhou rose by 10 yuan/bottle, color glaze treasures fell by 20 yuan/bottle, and Xunfeng 375mL fell by 30 yuan/bottle.

Today's wine price is rising, Moutai has launched an action to protect intellectual property rights!

Long-term supply of fidelity Feitian Moutai

The latest market price on April 24

Today's wine price is rising, Moutai has launched an action to protect intellectual property rights!

On April 24th, the price of Chenglian wine▼

Today's wine price is rising, Moutai has launched an action to protect intellectual property rights!

Moutai launched a special action to protect intellectual property rights!

From April 20th to 26th, during the National Intellectual Property Publicity Week, Moutai focused on the protection of the rights of the "Ji Keliang" trademark and name rights.

A big brand or celebrity has a wide recognition in the market. The main purpose of infringing intellectual property rights, in layman's terms, is to deliberately create misunderstandings to rub traffic. Don't underestimate this, growing small and medium-sized enterprises, heat means advantage.

Today's wine price is rising, Moutai has launched an action to protect intellectual property rights!

At the same time, it is more difficult to maintain intellectual property rights. Taking the trademark as an example, only one word is changed, homophones are used, and some logos are deliberately covered on the product to achieve the effect that the first impression of the senses is similar to that of the big brand. Therefore, there is a wide range of ways to maintain the intellectual property rights of a trademark. Moutai has registered nearly 3,000 trademarks, which are protected in various fields to prevent infringement by others.

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