According to industry insiders, the reason why the price of scattered flowers has fallen sharply may be related to the fact that Moutai will launch the second batch of scattered flowers and may increase the volume.
According to public information, the Flying Flowers is a new product launched by Moutai in 2023, and the bottle body is designed with the Dunhuang culture Flying Fairy of Dunhuang culture, organically integrating the image of the ceramic culture Dunhuang Flying Sky and Moutai. At the same time, the scattered flowers continue the 53 degrees that Moutai is accustomed to, with a specification of 500 ml.
>> At first glance, it is indeed quite graceful and luxurious.
It is understood that the first batch of sales of Scattered Flower Feitian is less than 10,000 bottles, and the subscription price is 2,699 yuan per bottle. The first batch of scattered flowers was mainly launched through the "i Moutai" platform, combined with 5.81 million subscriptions, and the winning rate was only 0.17%.
Due to the small number of the first batch of sales, Scattered Flowers Feitian has a very high scarcity, and it was once speculated in the secondary market. The market price is generally stable at more than 7,000 yuan, and before the official start of the subscription of Scattered Flower Feitian, some wine merchants even offered a price of 12,000 yuan for reservations.
In fact, it's not just scattered flowers. As the pillar of Kweichow Moutai, the price of Feitian Moutai also fluctuated sharply around April, falling from more than 3,000 yuan per bottle to less than 2,500 yuan, causing panic among many Moutai dealers.
>> The wholesale price of scattered flowers has plummeted, and the industry believes that there is no need to panic.
A dealer said, "Recently, the number of scattered flowers flying in the store is only in single digits, which can only meet the most basic display needs, and the situation of a large number of scattered flowers flying in a short period of time will continue." At present, on many e-commerce platforms such as Jingdong, the price of scattered flowers generally fluctuates around 8,000 yuan.
Some people analyze that the decline of scattered flowers is also affected by Xunfeng wine, and 100 ml of banquet scenes cannot be put on the table, but 375 ml can be a good substitute for 500 ml specifications, especially in many scenes, two bottles of 375 ml of Moutai can be used. In addition, it is rumored that 375 ml of Xunfeng wine is expected to have a planned volume of 2,000 tons, which directly led to a serious phenomenon of selling off and flying in the market, which in turn led to a decline in Feitian Moutai, which has been very strong in price.
In this regard, Moutai's official emergency response to Xunfeng Liquor's planned volume accounts for a relatively small proportion of Moutai's annual volume, and will not have an impact on the price system of Moutai, which can be regarded as a shot in the arm for the market.
In the final analysis, although it is expensive as hard currency, the price of Feitian Moutai is still closely related to the supply and demand relationship in the market.