Recently, the "Huawei Zhijie S7 intercepted Xiaomi SU7" incident has caused a lot of uproar. Lei Jun's latest response said: "If you are really in a hurry to buy a car, domestic new energy vehicles are good, such as Zhijie S7, Weilai ET5, Xiaopeng P7 series, etc., you can also consider it." In this regard, netizens have said: Lei always has a pattern.
It is understood,The cause of the incident is Huawei's ZhijieS7A reduction program launched by offline stores,Consumers buy any ZhijieS7,After paying the final payment,You can directly deduct XiaomiSu7Lock single non-refundable5000Yuan deposit,This news has been confirmed by Huawei staff。
Many netizens believe that Zhijie S7's behavior of "digging into the wall" may be suspected of unfair competition, after all, it is directly snatching food from the jobs of friends, and it is a use of improper means to rob competitors of business resources.
But even so, Xiaopeng and Ideal chose to launch the same reduction plan on the 23rd, and there is a trend of "encirclement and suppression" of Xiaomi together. This also reflects from the side that the current competition in the new energy vehicle track is becoming more and more fierce, and the market knockout competition is speeding up.
According to the insight report on the new energy vehicle industry, at present, the mainland has gathered 200,000 new energy vehicle-related enterprises, mainly distributed in Guangdong Province, Shandong Province and Jiangsu Province, of which Guangdong Province has the most industry-related enterprises, reaching more than 30,000.
Data shows that in 2023, the mainland new energy vehicle market will sell a total of 7.74 million new cars, a year-on-year increase of 36.3%. Among them, BYD sold 2.7 million units, accounting for 35% of the market share, and is an absolute new energy vehicle giant. Tesla, GAC Aion, Geely, Ideal, Great Wall, Weilai and other manufacturers have a market share of between 2% and 7%, and the gap between them is not very large, thus forming a competition pattern of one super and many strong.
In addition to BYD, the competition between other manufacturers is reflected in the intensive launch of new models, which manufacturers hope to occupy more market share. According to statistics, there will be 202 new products launched in China's auto market in 2024, including 152 new energy products, accounting for 75%. On the other hand, there are price reductions. According to statistics, in the first quarter of this year, more than 10 car companies, 30 brands, and nearly 90 car series have participated in price reductions by increasing and reducing prices to release new cars or time-limited subsidies, involving hundreds of specific models.
So, who can have the last laugh, especially the few new power manufacturers that often rush to the hot search, are they really good at technology, or are they just good at marketing?
At present, the total number of patents for new energy vehicles in mainland China has reached more than 80,000, becoming the core force of global new energy vehicle technology innovation. The United States and Europe ranked second and third with 59,889 and 22,981, respectively. In China, Jiangsu, Guangdong and Zhejiang are the three hot spots for new energy vehicle patent applications, especially in Jiangsu Province, where the number of patents has reached 13,552. At the same time, first-tier cities such as Beijing and Shanghai have also achieved good results in patent applications by virtue of their scientific research and technological advantages.
Further inquiry shows that Weilai, which is most willing to invest in R&D, has a total of 6,342 patents, as Weilai's old enemies, Xiaopeng and Ideal have 4,619 and 2,077 patents respectively, and Zeekrypton has reached 3,210, while Xiaomi Automobile, which has just entered the industry, has 1,201 patents, which is the same as Huawei's 1,204 patents.
Patents are an important indicator of enterprise technological innovation, and at present, among the new power manufacturers, Wei Xiaoli has a clear leading advantage, and Xiaomi, as a new entrant, has performed well.
On the whole, at present, the production and sales of the new energy vehicle industry in mainland China are booming, and all major manufacturers have achieved good growth performance. However, under the shock wave of the price war, major manufacturers have launched a tug-of-war for the right to speak and the right to price, and the competition will be more fierce in the future. There is also the addition of Xiaomi cars, which may become a new variable, to a certain extent, to change the competitive pattern of "one super and many strong".