On the morning of April 23, the "Seminar on the Integrated Development of the Tea and Coffee Industry under the New Situation" was held in a café in Shuncheng Lane, Yongning Gate. Guo Jian, Director of Beilin District Characteristic Block and Headquarters Building Development Center, Wang Ajian, President of Beilin District Coffee Culture Association, Chen Miaoyuan, Secretary-General, Xue Chengcheng, President of Beilin District Tea Culture Association, Pan Chunyang, Xi Binfeng, Vice Presidents, and the heads of the core units of the "Two Sessions" worked together to offer suggestions and suggestions for the development of the industry.
Guo Jian, director of the Beilin District Characteristic Block and Headquarters Building Development Center
Tea is the national drink, which is regarded as a mysterious leaf by people and has a wide audience, and coffee, as a foreign product, is deeply loved by young people and has become a fashionable drink. The fusion of tea and coffee has been around for a long time, but it has been stuck in a simple and extensive stage, and it is difficult to match the current booming Xi'an tourism. To this end, the members of the "two sessions" found problems and saw gaps, took the initiative to put forward the proposition of tea and coffee integration under the new situation, and carried out research and discussions, in order to break through the bottleneck and promote the development of the industry.
Wang Ajian, president of Beilin District Coffee Culture Association
At the seminar, Li Hao, the organizer of the café, delivered a welcome speech, and Wang Ajian, president of the Beilin District Coffee Culture Association, successfully integrated coffee, tea and liquor with Defu Building as the practice base, and became an old café suitable for all ages. At the seminar, President Wang repeatedly emphasized that "the integration of tea and coffee, including wine, has expanded the business scope and made the audience tend to be broad, which is very obvious to the business promotion." ”
Li Hao of the café gave a welcome speech
Xue Chengcheng, president of Beilin District Tea Culture Association, combined with the current situation of the tea industry and the association's plan for this year, proposed that the integration of tea and coffee is the highlight of the association this year, "we must turn the proposal on paper into reality, and we are willing to work hard for it."
Xue Chengcheng, president of the Beilin District Tea Culture Association
Wang Hongmin talked about the need to highlight the taste and beautify the space so that people are willing to sit down in order to enter the blue ocean of coffee. Wang Weiguo combined with the practice of tea and coffee integration in the store, and suggested that everyone should open the social window, so that the café can truly shoulder the social mission and push the operation forward. In order to survive in a special period, Li Hao integrated folk customs and coffee to roast, and delivered food to maintain business, preaching that the business format should be rich, to survive and promote development, and to look at business from the perspective of the market. Yu Wensi should pay attention to marketing, art, and display on the integration of homestays, tea and coffee, and express her own views. Zhang Xiaomei put forward thoughts on how to sort out the uneven development of Shuncheng Lane B&B, tea and coffee, bars and other formats, and the participants spoke freely and had a warm atmosphere at the seminar.
Li Li took Guanzhong Academy as a dojo, carrying two intangible cultural heritage skills to spread the skills of Chaozhou gongfu tea and long-spouted pots, and she hoped that the members of the "two sessions" would make good use of the golden IP of the academy gate to implement the integration of tea and coffee. Cheng Xiao is committed to the development of Xiaoxiao Tea School, and she hopes to integrate tea and coffee into the courseware in the future, and support the integration of tea and coffee with practical actions.
Xi Binfeng, executive vice president of Beilin District Tea Culture Association, shared that whether it is a teahouse or a café, the operation is closely related to the rise and fall of Xi'an's tourism market.
Guo Jian, director of the Economic Development Service Center of Beilin District's characteristic blocks and headquarters buildings, made a concluding speech, in which he fully affirmed the concept of tea and coffee integration and highly recognized everyone's efforts. He said that from everyone's speeches, he felt everyone's persistent love for the industry, touched everyone's strong and resolute heart, enjoyed everyone's passionate collision of thinking, comprehended the infinite charm of the two cultures, and looked at the beautiful blue ocean of integrated development. He hopes that the members of the "two sessions" will pay attention to cultural inheritance at the same time, and integrate the format, function, mode, scene and publicity and promotion, etc., and the association will play a role in threading the needle, and push the member operation to the fast lane through effective methods, so that the Beilin tea and coffee industry can make our efforts for Xi'an tourism.
Chen Miaoyuan, Secretary-General of Beilin District Coffee Culture Association, and Pan Chunyang, Executive Vice President of Beilin District Tea Culture Association, delivered speeches on the spot, hoping that everyone would pay attention to small problems in daily operation, solve them in a timely manner, clear them in time, and move forward lightly. The seminar was presided over by Li Lianyuan, a cultural scholar and vice president of the Beilin District Tea Culture Association.
At the seminar, the expert group of the "two sessions" pointed out the problems found in the investigation and the details that need to be rectified, and commented, improved and beautified the new ideas and new plans of the member units. Members have said that with the strong support of the supervisor and the active promotion of the association, we must seize the opportunity and strive to integrate and innovate and go further.