In the era of globalization and digitalization, food marketing has gradually become the key for brands to shape their own image and convey product value. The increasingly involuted marketing market is both a challenge and an opportunity for brands, marketing agencies, media platforms, etc.
Launched in Shanghai in 2017, the FBIF WOW Food Innovation Awards are dedicated to discovering, showcasing, and honoring outstanding innovation in all categories of food and beverage. In the new season of 2024, a marketing track will be opened for the first time, which is divided into 8 subdivisions such as integrated marketing and brand building. Since the start of the competition, the organizing committee has received more than 120+ submitted cases, and a total of 76 works have been shortlisted for the finals after rigorous and rigorous evaluation by professional judges from leading food companies and first-line advertising/agency/technology companies.
Wow Food 2024营销赛道入围作品精选；图片来源：Wow Food赛事组委会
Excellent food marketing cases continue to broaden the boundaries of innovation, refresh the height of creativity, and inject a steady stream of impetus into the development of the industry while inspiring brands for reference. Next, let's review the wonderful moments of the preliminary round and witness the list of finalists together~
Directory:
01 Review of the preliminary round
【Finalist】Integrated Marketing
【Shortlist】Brand building
【Finalist】Content Marketing
【Shortlist】Media Communication & Digital & Technology & User Operations
【Shortlist】Cross-border marketing
【Shortlist】Event Marketing
02 Wow Food赛事
03 Contact us
1. Review of the preliminary round
For the first time, WOW Food 2024 will add a food marketing track, and the contestants include brands, marketing agencies, media platforms, etc. The awards focus on marketing tools and strategies related to products and brands, including the planning, execution, and results of marketing activities. The preliminary judging was conducted by 20 professional judges from Datasight Consulting, Dentsu Creative, McDonald's China, etc., using online group scoring. In the process of judging, each judge scored from seven sub-dimensions, including insight, strategy, product and technological innovation, budget and cost, internal and external execution, execution effect and data, and sustainability, to record the advantages and disadvantages of each work and ensure that each work can be judged fairly and objectively. In the end, a total of 76 works were shortlisted for the finals.
So what marketing cases stand out and make it to the finals? Let's take a look~
More than 100 creative sparks of food marketing gathered here, and many excellent cases depicted a colorful ecological scene. We look forward to these ideas and ideas to inspire more innovation and inject a steady stream of impetus into the development of the industry.
Which works have won the affirmation and commendation of the professional judges in the finals, and who will win the grand prize? The Wow Food Competition Organizing Committee looks forward to witnessing the birth of the annual innovative marketing case with you!
2. Wow Food Event
The FBIF Wow Food Awards is an innovation award perpendicular to the food and beverage industry, focusing on excellence in innovation in different categories in the food industry.
Product research and development, packaging design, marketing innovation three tracks
Innovative, global, integrated
The "Oscar" of China's food industry
At present, it has been held for the seventh time, and has attracted 2000+ enterprise teams and 3000+ excellent works from all over the world to participate in the competition. The participating teams include the world's top 100 food and beverage companies such as Nestle, PepsiCo, Mondelez, Mars, Yili, Mengniu, as well as cutting-edge brands such as Yuanqi Forest, WonderLab, Guanzhan, CHALI Chali, Yongpu, and Adopt a Cow, as well as well-known design institutions at home and abroad such as Pearlfisher, Backbone Branding, Prompt Design, Contagious, Lingyun, as well as Social Touch, Weibo, and B&B Studio, Boya, Apta, YUTO marketing design agencies and packaging companies participated.
We always believe that food and beverage have endless innovation possibilities, and we look forward to witnessing more "star works" in the food and beverage industry with you, so that the world can say wow~
This article is the original of FBIF Food & Beverage Innovation, please contact for authorization for reprinting.