In terms of "not doing business", Blizzard's team in charge of the operation of Diablo 4 is professional. Compared with normal game updates, some special events that appear from time to time are more likely to attract players' attention. Because the planner of the event is really too big. No, the new charity project announced by Blizzard recently has refreshed a wave of players' cognition.
April 22 is Earth Day, and to commemorate this day, Blizzard donated 30 million maggots to Tiggywinkles, a specialist animal hospital in the United Kingdom, to feed and save birds. "Diablo 4" is the implementer of in-game activities, and the king of maggots, Duriel, is rarely the protagonist. (It's so adaptable)
Diablo 4 officially released a tweet that for every 25 likes, Blizzard will donate a "juice vat" containing 45,000 maggots. The donation is capped at 666 barrels, about 30 million maggots, and worth more than $10 million. And shortly after this news was issued, the donation goal was reached. It is reported that this donation is enough for Tiki Winkels's birds to eat for two years.
Players don't have much to say about this charity event related to animal welfare. However, donating maggots is not something that ordinary people can imagine. Some netizens discovered the "blind spot" and realized that the value of maggots was as high as 3 per dollar on average, so they suggested that Blizzard change to breeding.
In fact, there have been quite a few charity events related to the Diablo series of games over the years. In October last year, Blizzard called on players to donate blood for public welfare. When a certain amount is reached, the reward is unlocked. Among them, there are not only rewards for all players on the server, but also physical rewards in reality.
——When the predetermined goal was reached, the official extracted a 4090 graphics card host.
It must be mentioned that the official also added the blood of real people to the liquid cooling of this device, which has a sense of dripping blood for the artifact to recognize the owner. However, at that time, some netizens still did not buy this marketing method, thinking that blood should be used in the right place.
But you also have to admit that it did get more attention to the event.
But if you really want to say it, the most admirable charity event in the "Dark" series of games actually comes from players. In the "Diablo 3" game more than ten years ago, Athene, the first player to reach level 60 after the launch of the server, sold all his account belongings to help poor children in Africa.
Don't think that the assets in just one game account are worthless, Athene's account ended up with 400 billion gold coins left after selling everything that could be sold. According to the gold price at that time, it was equivalent to about 4.2 million yuan, which was a huge amount of money at any time. In the end, this donation has brought 1 million meals to children in poor areas of Africa.
Regardless of the process, it's always good to be passionate about good causes. In the future, we look forward to seeing more philanthropy blossom in the gaming circle.