On April 22, the 55th World Earth Day, it has become a consensus that the earth is the common home for human survival and development, and it has become a consensus to protect the earth and live a green life. The launching ceremony of the 2024 Green Pothos Action and the Supplier Conference of China Merchants Shekou was held in Shekou, Shenzhen, officially announcing the opening of the "2024 Green Pothos Action" at the same frequency.
Nie Liming, Deputy General Manager of China Merchants Shekou and Chairman of China Merchants Jiyu, Kong Ying, Chairman of the World Low Carbon Cities Alliance, Chen Haizhao, Managing Director of China Merchants Jiyu, Zhao Fang, General Manager of China Merchants Shekou Product Management Department, Wang Jun, Director of Project I of China Merchants Charity Foundation, Cai Yuanqiong, Deputy Secretary-General of the Low Carbon and Healthy Real Estate Professional Committee of China Association of Building Energy Efficiency, and other leaders and guests, as well as representatives of outstanding suppliers, media, industry experts, and corporate service ambassadors of the "ONE Shekou" large membership service system, attended the event with 20,000+ live broadcastspeople, in a professional and warm atmosphere to start the journey of green and low-carbon co-construction.
In his speech, Nie Liming said that for the exploration of green human settlements, China Merchants Shekou has put it into practice in one work after another, completing the continuous leap from ultra-low energy consumption to near-zero energy consumption and zero energy consumption buildings. On the occasion of its 45th anniversary, China Merchants Shekou has joined hands with 45 well-known brands to move forward and implement the national "dual carbon" strategy with practical actions. In the future, the company will continue to integrate green and low-carbon into the whole life cycle of the "beautiful life circle" product system, and strive to become a bearer of a better life of "natural life, harmony between nature and man".
At the launching ceremony, China Merchants Shekou and the Low Carbon Health Committee of the China Association of Building Energy Efficiency jointly released the "2021-2023 Supply Chain Carbon Reduction Report (China Merchants Shekou Chapter)". Cai Yuanqiong interpreted the report in detail, and China Merchants Shekou launched the first "Green Quality Manufacturing Convention" in the national real estate industry in the 2021 Green Pothos Action, and has continued to lead upstream and downstream enterprises in the supply chain to jointly promote energy conservation and carbon reduction in the industry for three years. This report records in detail the remarkable achievements and contributions of China Merchants Shekou in the field of supply chain carbon reduction, and fully reflects the determination and responsibility of China Merchants Shekou to respond to the "chain length economy" and be a "chain leader" enterprise in the construction industry.
Subsequently, the launching ceremony of the 2024 Pothos Garden Co-construction and Rainbow Project was held. "Pothos Garden" is a community co-construction garden project initiated by China Merchants Shekou based on the concept of "Pothos Action", a sustainable development brand IP, to promote the development of biodiversity with localized plant combinations, build 100 "pothos gardens" in communities across the country, apply public green space, invite owners to participate in person, re-stimulate the vitality of public space, convey the concept of green and low-carbon ecological and environmental protection, and promote the optimization and quality improvement of community space, adding a touch of color to the construction of Lumei community.
At the launching ceremony, the unveiling ceremony of the Green Livable Supply Chain Carbon Emission Reduction Laboratory and the awarding ceremony of the "Sustainable City Co-construction Demonstration Project" of the Green Pothos Garden were also held.
This event fully implemented the concept of green and low-carbon development, successfully achieved the zero-carbon goal, and obtained the "Carbon Neutrality Certificate" issued by the Shenzhen Emission Exchange.
The opening ceremony was revealed
The highlights and innovations of the pothos action
Start a green event for national carbon reduction
"Green life, please take the call", this conference put forward an important initiative - brand co-branding initiative. China Merchants Shekou, together with 45 well-known brands such as Shenzhen Airlines and MSC, jointly launched a green initiative with the theme of "Green Life, Please Accept", aiming to jointly promote the popularization and practice of environmental responsibility and sustainable life concepts through cross-border cooperation. This initiative not only demonstrates the leadership of China Merchants Shekou in green development, but also injects new impetus into the green development of the whole society.
From a leaf to a garden, the pothos campaign has penetrated into the nationwide business sector of China Merchants Shekou and reached hundreds of communities. The pothos garden invites the owners to participate in person, which can not only re-stimulate the vitality of public space, convey the concept of green and low-carbon ecological environmental protection, but also promote the optimization and quality improvement of community space, and add a touch of color to the construction of a green and beautiful community. As a result, the green concept is better integrated into the daily life of residents, driving more attention to the relationship between "people, city and nature", and making the ecological concept deeply rooted in every aspect of the city.
△ Renderings of pothos garden
The "Green Life Festival" was officially launched as a highlight of the event, and China Merchants Shekou will rely on its own strong corporate energy level to link its residential, commercial, park, office building, hotel, apartment, cruise and other business sectors to carry out a comprehensive upgrade of multi-city, multi-dimensional and multi-format activities, and carry out 8 kinds of rich activities such as market, outing and creation around the three themes of old material recycling, low-carbon travel and environmental protection co-creation, calling on the participation of the whole people, advocating environmental protection for the whole people, and continuing green to all aspects of the people's lives.
With the advent of the era of digital operation, this year, we also relied on ONE Shekou, a one-stop service platform for China Merchants Shekou, and Midea and other excellent suppliers to actively respond to the government's call to "promote green consumption" and carry out a nationwide green consumption subsidy giveaway, providing new and old owners and customers with a richer green life experience. At the same time, the ONE Shekou platform is also equipped with the "CD-ROM Action" and "Bring Your Own Cup Check-in" activity modules, and online participation in green and low-carbon actions can receive Huidou incentives, which can be used to redeem pothos cultural and creative products, and the activity time will last until June 5.
China Merchants Shekou is the bearer of a better life and the guardian of green human settlements. Creating a better life and building an everlasting foundation is the development mission of China Merchants Shekou's sustainable development (ESG) strategy. China Merchants Shekou believes that no single company can achieve the ideal of carbon management alone, and the results of green building come from the co-creation of partners in the industrial chain.
From the country's first "carbon neutral" green quality manufacturing convention in the real estate industry to the "Green Leasing Convention", and then to the "2021-2023 Supply Chain Carbon Reduction Report (China Merchants Shekou Chapter)", China Merchants Shekou gives full play to the core competitiveness of green and low-carbon buildings + excellent products and services, promotes the high-quality and long-term development of enterprises with sustainable development, and cooperates with stakeholders to achieve sustainable value creation. A partner that businesses can trust.
△Released the first "carbon neutral" green quality manufacturing convention in the real estate industry
△ Signing ceremony of the Green Leasing Convention of China Merchants Shekou
△ China Merchants Shekou 2023 Excellent Supplier Commendation
"Pothos Action" is a green and sustainable IP created by China Merchants Shekou, which aims to convey green ideas to the society, take public awareness first, and promote the construction of a low-carbon society. The campaign kicks off on Earth Day on 22 April every year. Since 2017, after years of hard work, the "Green Pothos Action" has reached tens of millions of audiences and has become a landmark activity for China Merchants Shekou to actively undertake the social responsibility of central enterprises. In addition, a series of innovative green ecological brand IPs such as Rainbow Project and Love Walking have also injected new vitality into the sustainable development of the city.
From "building Shekou into the most suitable place for human habitation" to becoming a "bearer of a better life", China Merchants Shekou adheres to the green concept of "natural life, harmony between nature and man", and continues to promote the sustainable development of the enterprise. In the future, China Merchants Shekou will continue to work with partners to develop new quality productivity, fully promote the "third entrepreneurship" of China Merchants Group, and contribute to creating a better life and achieving sustainable development goals.