Text: Understand the original Chedi Shi Jingxu
On April 22, we learned from the official Li Auto that the ideal car adjusted the price for L7, L8, L9 and MEGA models. It is reported that the price of the Ideal MEGA will be reduced by 30,000 yuan, and the adjusted price will be 529,800 yuan, and the price of the Ideal L7, Ideal L8 and Ideal L9 models will be reduced by 18,000-20,000 yuan, as follows.
From April 22, 2024, the 2024 Ideal L7, Ideal L8, Ideal L9 and Ideal MEGA will also adopt a new price system, and new users and users who have ordered but not delivered can enjoy the new price. At the same time, Li Auto will provide cash rebate to owners of 2024 Li L7, Li L8, Li L9 and Li MEGA, and will push cash back notifications through Li Auto App.
2024款理想L7 Pro版
The 2024 Ideal L7 is positioned as a 5-seater extended-range mid-to-large SUV, and is available in three configuration models: Pro version, Max version, and Ultra version, with prices of 319,800 yuan, 349,800 yuan, and 379,800 yuan before the price adjustment, and 301,800 yuan, 329,800 yuan, and 359,800 yuan after the price adjustment, respectively. Among them, the price of the Pro version was reduced by 18,000 yuan, the price of the Max version was reduced by 20,000 yuan, and the price of the Ultra version was reduced by 20,000 yuan.
2024款理想L8 Pro版
The 2024 Ideal L8 is positioned as a 6-seater extended-range mid-to-large SUV, with three configuration models on sale: Pro version, Max version, and Ultra version, with corresponding prices of 339,800 yuan, 369,800 yuan, and 399,800 yuan before the price adjustment, and 321,800 yuan, 349,800 yuan, and 379,800 yuan after the price adjustment, respectively. Among them, the price of the Pro version was reduced by 18,000 yuan, the price of the Max version was reduced by 20,000 yuan, and the price of the Ultra version was reduced by 20,000 yuan.
2024款理想L9 Pro版
The 2024 Ideal L9 is positioned as a 6-seater extended-range large SUV, and is available in two configuration models, the Pro version and the Ultra version, with prices of 429,800 yuan and 459,800 yuan respectively before the price adjustment, and 409,800 yuan and 439,800 yuan after the price adjustment, respectively. Among them, the price of the Pro version was reduced by 20,000 yuan, and the price of the Ultra version was reduced by 20,000 yuan.
2024款理想MEGA Ultra版
The 2024 Ideal MEGA model is positioned as a pure electric large MPV, and only the Ultra version is on sale, with a price of 559,800 yuan before the price adjustment and 529,800 yuan after the price adjustment, a price reduction of 30,000 yuan.
2024款理想L6 Pro版
Not long ago, the 2024 Ideal L6 has been launched, with a total of Pro version and Max version, priced at 249,800 yuan and 279,800 yuan respectively, and the price adjustment does not involve the Ideal L6 model.
Combined with sales data, in March this year, the sales of Ideal L7 were 10,768 units, the sales volume of Ideal L9 was 8,595 units, the sales volume of Ideal L8 was 6,392 units, and the sales volume of Ideal MEGA was 3,229 units. With the price reduction of Li Auto, it is expected to have a certain effect on sales.