On the first day of the 2024 Beijing Auto Show, 500 Ford Explorers were delivered at the Bird's Nest at the National Stadium! This largest-ever delivery ceremony made the car owners who participated in the scene really feel that Changan Ford New Energy has spent all its efforts in customer experience, and also showed that Changan Ford New Energy has always adhered to the original intention of "user-centric".
In addition to the 500 car owners who collectively signed the "Inspector Fu Convention" to become the new Inspector Fu, Changan Ford New Energy also invited the Beijing Blue Sky Rescue Team to train the "Inspectors" in an exclusive emergency rescue course, and at the same time launched a Guinness World Record challenge - "the car with the most signatures". Such a customer experience has envied all the onlookers, substituting a recent popular sentence: buying a car is only the first step, and your blessing is still to come!
Adhere to the user-centric, customer circle is the cornerstone of the brand
In the difficult environment of the general recession in the automotive industry, it has become a trend for brands to reduce costs and increase efficiency to seek self-protection, and there are not many car brands that still improve the user experience at any cost, but Changan Ford New Energy has its own insistence, they firmly believe that the customer circle is the cornerstone of the brand, and understanding customers and customers is the driving force for brand development. Only by thinking about what users think, loving what users love, accurately grasping the needs and interests of users, and constantly solving problems for users, can we continue to improve customer satisfaction.
Changan Ford New Energy also has its own set in promoting the dissemination of off-road culture. In recent years, there have been many excellent products in the off-road vehicle market, and the affordable price and extremely high off-road ability of plain cars have made more and more off-road enthusiasts with poetry and distance ready to move. However, many people grit their teeth and buy a car, and new problems arise: they have little experience, no one to bring them, it is difficult to enter the circle, and they can't find a partner to play with, so they can only go around the city on weekends. The car is not used, and the owner cannot experience the fun of off-roading.
And the owners of the Ford Explorer never worry about this kind of thing, because they have a common name - "Inspector Fu".
"Go wild" with Inspector Fu who "explores great beauty and has great love"
For the "veterans", the real off-road is a way of life, an attitude towards life, and a spiritual symbol. Its meaning is to explore the unknown, challenge oneself, and discover the beauty of life. Of course, off-road culture is also inseparable from socializing, and it is also a part of off-road to communicate, compete and improve with other like-minded off-road enthusiasts.
Changan Ford New Energy, which has always emphasized customer experience, has specially created the Fu Inspector IP, aiming to continuously create opportunities for car owners to go "wild". In the cognition of ordinary people, off-road is to drive out to play, but Changan Ford New Energy has its own understanding of off-road - having fun is the foundation, but also on the basis of experiencing the fun of off-road to play famous, while exploring the beauty of the practice of great love, to pass on the spirit of Inspector Fu.
In addition to creating a good product experience and novel lifestyle experience for customers, Changan Ford New Energy guides users to continuously improve and break the circle, actively respond to and support environmental protection causes, and practice public welfare actions, so that every car owner who has the courage to explore and has great love can enjoy a sense of belonging to realize self-worth.
In 2023, Changan Ford New Energy organized nearly 100 public welfare activities, including Inspector Fu's in-depth sourcing in Sanjiangyuan National Park, Dunhuang windbreak and sand fixation, Dongtan bird protection, tropical rainforest and marine ecological protection. This year's "Inspector Fu Action" plan has proposed three major exploration routes, including the "Dunhuang Yadan Devil City" through the tour, the "Kunlun Death Valley" hardcore exploration tour, and the "Sanjiangyuan National Park" source tour, providing more adventure options for Inspector Fu.
It is understood that up to now, the Inspector Fu Glory Camp has gathered more than 35,000 Inspector Fu. To join this big family, of course, there is also a threshold - all explorer car owners who actively respond to and support environmental protection and public welfare practices can sign the "Inspector Fu Convention" and become a Inspector Fu.
Changan Ford New Energy has always been unswervingly committed to supporting environmental protection and public welfare, and the "Inspector Fu" not only has the courage to explore, but also has great love, which is also the quality that all off-road enthusiasts continue to pursue and self-consistency.
At present, the Ford Explorer has a large group of car owners and a complete community of car owners, where novices can find opportunities to learn, and off-road veterans can realize their self-worth and find a sense of belonging; Changan Ford New Energy officially organizes activities on a regular basis to create opportunities for car owners to go wild, so that both cars and car owners can find a place to use and truly experience the fun of off-road. Behind this is Ford New Energy's "customer-centric" user philosophy.
The confidence of the explorer comes from the rich historical background
Running such a large off-road community is not enough with passion alone. For Changan Ford New Energy, the explorer is the most tenacious link, and the Changan Ford New Energy brand is fully capable and confident to build this platform for all owners who love off-road.
As far as cars are concerned, Ford's history of producing SUVs dates back to the World War II era of American military vehicles. As times changed, Ford created the original Explorer more than 30 years ago in 1990. So far, the Ford Explorer has been updated to the sixth generation.
In terms of confidence, with a history of more than 80 years, 34 years of kings and 6 generations of legends, the hardcore and luxurious genes are deeply implanted in each generation of explorer products. As the only longitudinal rear-drive "land yacht" in the same class, its comprehensive strength has been comparable to the 700,000 yuan luxury SUV, whether it is sales, value retention rate or quality are in the forefront, and every progress of the explorer has traces to follow.
"Simplicity on the road" is Ford's way of building cars
Returning to the product power of the sixth-generation explorer, this car follows the "road to simplicity" and represents Ford's purest way of building cars. This year, Inspector Fu will carry out three major actions around "Kunlun", and the special geographical location, poor climatic conditions, and extremely poor traffic conditions are the common points of these three places. In the face of adversity, the Ford Explorer had the courage to face the difficulties and the confidence to step on the rugged ground.
Let's take a look at "big" first. The atmospheric design is the "spirit" of the Ford Explorer, including the widest tire size in the class, the largest panoramic sunroof in the same class, dual large screens and head-up displays, etc., which can give the owner enough vision and confidence even in dangerous situations.
Of course, outdoor adventures should not only have a "big" design, but also have a "big" carrying space. The Ford Explorer has the largest body size and wheelbase in its class, with a length of more than 5 meters and a wheelbase of more than 3 meters, which is enough to accommodate every "Inspector Fu" and his companions, as well as sufficient supplies, so that Inspector Fu's expedition can go further.
In terms of workmanship materials, you can feel Ford's "way" of making cars regardless of cost and professionalism and purity. The explorer has the only longitudinal rear-wheel drive platform in its class, which can provide good power and handling performance even in the wild, and can calmly cope with the plateau and mountains like Sanjiangyuan and the desert Gobi of Dunhuang. At the same time, the explorer also adopted an all-aluminum alloy lower swing arm at the front and rear to reduce the weight of the body and improve the suspension strength. In terms of tires, glass, interior materials and other details, it also focuses on practical, worry-free, and high-quality materials to reduce the replacement cycle of wearing parts, so that Inspector Fu can rest assured that he can go "wild".
Often in the wild, it is impossible to avoid the harsh climatic environment, and the extremely "chic" performance is essential. The Ford Explorer is equipped with the fourth-generation 2.3T engine of the "Ward Top Ten Engines", with a maximum power of 203kW and a peak torque of 425Nm, matched with a 10-speed automatic manual transmission. Even at high altitudes where oxygen is scarce, the power system maintains a stable power output.
When encountering deserts and swamps and muddy land, it is equipped with a timely four-wheel drive system, which can adjust the front and rear power distribution from 0:100 to 50:50, and can realize two-wheel drive/four-wheel drive millisecond switching, which can calmly cope with various road conditions encountered during the journey. The Ford Explorer Kunlun Peak Edition is even more hardcore, equipped with Torsen limited-slip differential, all-steel chassis armor, front double tow hook and other hard-core configurations, so that off-road novices can also control, and complex road conditions can easily get out of trouble. The main consideration of other cars is whether they can go, and the owner of the explorer only has to think about whether he wants to go or not.
With the blessing of scientific and technological power, the control of explorers has become more "simple". The Explorer is equipped with Level 2+ driver assistance systems, which can achieve 18 advanced driver assistance functions throughout the car, making driving simple and efficient. Considering the relatively large body size, it will be inconvenient for daily cars to turn around, and the explorer has made the minimum turning radius of 5.9 meters, even novice drivers can control this car very well.
In this way, the Ford Explorer's strong and leading product strength proves its luxury hardcore, and the product power of "Avenue to Simplicity" brings users the confidence of "wild", and in this extremely difficult and complex environment and road conditions, the explorer can still take users to places where others can't go. The Ford Explorer is using the purest "wild" to deal with the "volume" of the times, and every detail is done to the extreme in exchange for the unconditional trust of users.
Kanche Says:
Changan Ford New Energy has the purest way of car manufacturing and rich car manufacturing heritage, and the product background of "Road to Simplicity" also proves the strong strength of explorers. At the same time, the "Inspector Fu Action" allows more people to experience the fun of off-road, which not only lowers the threshold of the off-road circle, but also allows more people to participate in public welfare undertakings. This also confirms Changan Ford's original intention of "user-centric" and its insistence on continuously creating opportunities for car owners. Looking at the entire industry, there are only a handful of brands that "pet users", and in the difficult times of the industry, this insistence on not forgetting the original intention is particularly precious.
The Ford Explorer is becoming a practitioner of the continuous positive development of China's off-road culture.