Sunlight shines through the leaves and shines on the corners of the bookstore, shattering into gold specks that sway gently with the wind outside the window. Step into the Zhaoxi Bookstore and you'll be greeted by neatly lined shelves filled with everything from heavy classics to lightweight pop novels. The light is soft and warm, and the air is filled with a faint scent of ink and paper, which immerses people in this quiet and beautiful world of books.
There is no excessive atmosphere decoration, and it is spacious and airy, simple and atmospheric. Reading and buying books is the only theme.
April is National Reading Month. The theme exhibition area about Reading Day is located on the right hand side of the bookstore's entrance, and there are books related to "bookstore" and "reading" on display. Yan Juan, the manager of Zhaoxi Bookstore, said: "When you read, the world is in front of you, and if you don't read, the world is in front of you." We see heaven and earth, sentient beings, and ourselves in reading, and I hope that everyone can find the best version of themselves in reading. ”
In the bookstore, the words "If you need to open the envelope and read, please contact the clerk" on the bookshelf attract the reader's eye, rooted in the concept of "opening the book is beneficial", Zhaoxi Bookstore has a very open reading space for readers. Yan Juan said: "We encourage readers to read freely, as long as there are books they want to read, they can ask the clerk to open the envelope, and we also hope that customers who come to Zhaoxi Bookstore can flip through our books at any time." ”
In addition, the bookstore has a number of reading areas with various types of chairs in different corners. Or under the desk, or next to the floor-to-ceiling window...... Here, you can always find a comfortable place to calm down and let paper books soothe the noise of the mind.
In order to allow more people to enter the bookstore and feel the joy of "joy" reading, Zhaoxi Bookstore not only provides selected books, cultural and creative products, tea and coffee, but also creates a multi-functional exhibition space, experimental theater, art and cultural space, etc. The bookstore is closely integrated with the pulse of society, and continues to invite people from the cultural and creative circles and academics to participate in various cultural activities such as lectures, exhibitions, and seminars. Up to now, the bookstore has held nearly 2,000 art and cultural activities such as reading clubs, art appreciation, life salons, movie theaters, readers' meetings, and children's music story meetings. Through the holding of various activities, readers can feel the collision of ideas in the bookstore and obtain a steady stream of spiritual nourishment. ”
If you look closely, many of the books have yellow "discount" on the outer packaging. "Part of the impact of brick-and-mortar bookstores comes from the price of books, and we want to pass on profits to consumers, so that consumers who enter bookstores can enjoy the experience of buying and reading at a low margin. When talking about how to attract consumers to physical bookstores, Yan Juan said.
In this 1,200-square-meter bookstore space, 50,000 books with humanistic life as the core are vertically integrated, including children's picture books, economic management, humanities and social sciences, literature and art, etc., and more than 2,000 kinds of original books and periodicals at home and abroad are carefully selected.
According to Yan Juan, Zhaoxi Bookstore opened in March 2019, adhering to the open reading attitude of "opening books is beneficial to Life around reading", promoting the concept of reading for all, stimulating creativity, and deepening culture, and using books as a medium to connect interesting people, things, and things. "Since its establishment five years ago, we have strived to create a spiritual and cultural territory with both local characteristics and international vision in terms of space planning of hardware, promotion of Chinese and foreign literature of software, promotion of artistic and cultural activities, and complex business methods. Yan Juan told reporters that the bookstore will be selected as the "Second National Reading Conference - The Most Beautiful Bookstore of the Year" in 2023. (Xie Lan, He Zhiquan, Wang Ziyi)