On April 20th, the Shaanxi History Museum and Chang'an Dapai jointly created the "Chang'an Dapai Shi Shaanxi Libo Cultural Restaurant" on the 10th floor of Xi'an SEG International Shopping Center. This cooperation vividly interprets the modern interpretation of traditional Chinese culture in a unique cross-border way, enabling the cultural and creative of Shaanxi History Museum to further enter the daily life of the people from the palace, and opening a wonderful journey of dialogue between food and history for diners.
On the opening day, Lian Yu, Director of the Cultural and Creative Department of Shaanxi History Museum, Wang Ni, Deputy Director of the Cultural and Creative Department of Shaanxi History Museum, Cui Cheng, Director of Shaanxi Ancient and Modern Chang'an Cultural Investment Holding Co., Ltd., Zhao Hui, Co-founder of Shaanxi Ancient and Modern Chang'an Cultural Investment Holding Co., Ltd., and Hou Ying, Planning Director of SEG Group, attended the opening ceremony.
The opening ceremony kicked off with the solemn and shocking "Honor Guard for the Opening of the Market at the Sacrifice to the Heavens", followed by the performance of "Drums Shaking the Sky", and the drums were like thunder and shocking. The original songs and dances "Chang'an God of War", "Neon Dress and Feather Dance", "Near Wine" and other programs appeared one by one, pushing the atmosphere of the opening ceremony to a climax, presenting a gorgeous feast intertwined with vision and hearing for the audience. Subsequently, Lian Yu, director of the Cultural and Creative Department of Shaanxi History Museum, and Cui Cheng, director of Shaanxi Ancient and Modern Chang'an Cultural Investment Holding Co., Ltd., delivered speeches respectively, placing deep expectations on the "Chang'an Dapai File Shaanxi Libo Cultural Restaurant".
Director Lian Yu said that the "Chang'an Dapai File Shaanxi Libo Cultural Restaurant" integrates the museum's cultural and creative display, exhibition, publicity and promotion, and realizes the innovative transformation of traditional excellent history and culture in the commercial space. It is hoped that with the help of Shaanxi's rich cultural relics resources, brand influence and research achievements, it will broaden the boundaries of culture and commerce, promote the inheritance, dissemination and innovative development of China's excellent traditional culture, and effectively promote the high-quality development of Shaanxi's cultural tourism and cultural museums.
Director Cui Cheng said that the landing of "Chang'an Dapai File Shaanxi Libo Cultural Restaurant" not only fills the gap in the market, but also provides a new window for the treasures of traditional Chinese culture to enter the public eye. The restaurant takes food as the carrier and culture as the soul, releases the charm of traditional culture in a novel form, and adds another historical and representative business card to Xi'an urban culture.
At the event site, six high-quality cultural relics of Shaanxi History Museum - Kaiyuan Tongbao, Wrong Gold Du Tiger Talisman, Red Gold Walking Dragon, Grape Flower and Bird Pattern Silver Sachet, Gold Inlaid Animal Head Agate Cup, and Queen Jade Seal incarnated as six "cultural relics messengers", standing on both sides of the hall with anthropomorphic images, leading diners into the historical corridor. The overall design of "Chang'an Dapai File Shaanxi Libo Cultural Restaurant" cleverly integrates the elements of cultural relics in the collection of Shaanxi History Museum. The restaurant has an official cultural and creative exhibition area of the Shaanxi History Museum, displaying 45 officially authorized exquisite cultural and creative products, each of which is equipped with a detailed introduction to cultural relics, so that diners can intuitively perceive the rich heritage of Shaanxi's history while tasting the delicacies. In addition, the restaurant has seven private rooms with the theme of classic cultural relics of Shaanxi Libo, such as "Wrong Gold Du Tiger Talisman" and "Gold Inlaid Beast Head Agate Cup", etc., each private room integrates the corresponding cultural relics elements into the space design, so that diners can taste the food at the same time, as if traveling through time and space, dialogue with history, and feel the endless charm of traditional culture.
On the day of the opening of the store, Shaanxi Libo also released the digital cultural and creative product "Taste of Chang'an, Yuzhen Qiongjiu" on the self-operated digital cultural and museum platform "Huaxia Treasure House" to present a congratulatory gift to the public. The product is based on the Tang Dynasty cultural relics "gilded arabesque silver feathers" collected in Shaanxi Libo, and the public can receive it for free in the store by scanning the QR code in the exhibition board. This initiative demonstrates the active exploration of museums and restaurants in the field of digital interaction.
As a national key museum jointly built by the central and local governments, the Shaanxi History Museum is an art palace that collects and displays the history and culture of Shaanxi and ancient Chinese civilization, and is known as the "Pearl of the Ancient Capital and the Treasure House of China". Shaanxi Ancient and Modern Chang'an Brand Management Co., Ltd. mainly operates the "Chang'an Big Brand Stall" focusing on Shaanxi's local cultural catering, including traditional and characteristic Chinese restaurants, focusing on Shaanxi's traditional flavor cuisine, and independently researching new creative Shaanxi cuisine, and currently has a total of 12 stores in Xi'an City.
The birth of "Chang'an Dapai File Shaanxi Libo Cultural Restaurant" marks an important step on the road of promoting traditional culture and promoting the integration of culture and tourism. In the future, "Chang'an Dapai File Shaanxi Libo Cultural Restaurant" will continue to launch new food products and cultural innovations, plan rich and diverse cultural theme activities through online and offline linkage, and strive to seamlessly connect Shaanxi's rich historical and cultural resources with authentic Shaanxi cuisine, and build a comprehensive cultural space integrating catering, education and experience, so that every visitor can deeply appreciate the unique charm and value of Shaanxi's history and culture while tasting food. (Cao Le, Wang Fengjiao)