Recently, Canalys, a market research institution, updated the data of the Indian smartphone market in the first quarter of 2024 (January-March), with overall shipments reaching 35.3 million units, let's see how the major brands are performing~
The first is the overall market performance, with shipments in 2024Q1 increasing by about 15% compared to the same period last year.
Specifically, in the first quarter of 2024 (January-March), the top 5 smartphone market shipments and shares in India are: ❶ Samsung 6.7 million units (19%) ❷ Xiaomi with POCO 6.4 million units (18%) ❸vivo 6.2 million units (18%) ❹ OPPO excluding OnePlus 3.7 million units (10%) ❺ realme 3.4 million units (10%), we can see that Xiaomi has grown the most, and Xiaomi was still third in India in the same period last year, and has now jumped to second place with an increase of 29%.
Attached is a line chart of the market share of the top 5 smartphone brands in India in recent years, and it can be seen that Xiaomi and realme began to decline in shipments in the second half of 2022 (due to factors such as the business environment), and began to gradually recover in 2023, but realme has declined a lot in the past few quarters. And going back further, we can see that Xiaomi once ranked first in India, and now it has recovered to second place, I don't know if it can return to first 🤔 place this year
Historical information