Zhongjing Food gives red envelopes to shareholders and mushroom sauce, who else in the listed company is fancy "pet fans"?

Reporter | Shen Wei

Under the "new policy" of dividends, A-share listed companies ushered in a wave of dividends, but there are also many companies in addition to infrared, but also by giving physical "pet fans", which is not only to give back to shareholders, but also to promote their own products.

On the evening of April 18, 2024, Zhongjing Food (300908. SZ) disclosed the first quarter report of 2024, with the good news that its performance continued to grow by a high proportion, Zhongjing Food also continued the tradition since its listing and presented a gift package including its own mushroom sauce to all shareholders.

It is worth noting that it is not uncommon for FMCG categories to launch product giveaway activities, taking Zhongjing Food as an example, except for 2022 during the epidemic, the company has planned three gift package activities to shareholders in less than four years after its listing, and solicited product opinions or suggestions from shareholders.

After giving out red envelopes, they will give gift bags

On the evening of April 18, Zhongjing Food released a report for the first quarter of 2024, showing that from January to March this year, the company achieved operating income of 274 million yuan, a year-on-year increase of 22.78%, and a net profit of 50.8677 million yuan, a year-on-year increase of 30.12%.

The company said that the main reasons for the year-on-year change in performance are: the growth of Zhongjing Shanghai's scallion oil and seasoning ingredients, the optimization of the company's product structure, and the decline in material costs.

On the same day, Zhongjing Food issued an announcement on the gift of the company's products to all shareholders, in order to facilitate shareholders to better understand the company and products, improve the awareness and influence of products, and at the same time make the products better, better serve consumers, the company decided to give all shareholders a free product gift package, and solicit product opinions or suggestions from shareholders.

It is reported that from April 24 to May 23, shareholders can follow the company's official WeChat public account "Zhongjing Food", click on "Product Application" - "Shareholder Application", fill in and submit the shareholder product trial application form. The gift package includes three products: Zhongjing mushroom sauce, Zhongjing Shanghai scallion oil, and Zhongjing Shanghai braised pork sauce.

On December 22, 2020, just one month after the company was listed, it released a gift package for new product trials, including Zhongjing mushroom sauce and spicy spicy sauce. In May 2023, the company will present products to all shareholders for the second time, and the gift package category will be the same as in 2024.

According to the 2023 annual report, Zhongjing Food achieved operating income of 994 million yuan last year, a year-on-year increase of 12.77%, a net profit of 172 million yuan in the same period, a year-on-year increase of 36.72%, and a net profit of 164 million yuan after deducting non-profits, a year-on-year increase of 74.69%. All hit new highs since listing.

In 2023, the company plans to distribute 10 yuan (tax included) to all shareholders for every 10 shares converted to 4.6 shares. A total cash dividend of RMB100 million (tax included) was distributed, and a total of 46 million shares were transferred to all shareholders from the capital reserve.

According to the data, Zhongjing Food is mainly engaged in the research and development, production and sales of seasoning ingredients and seasoning foods. Among them, the seasoning foods include Zhongjing mushroom sauce, Zhongjing Shanghai scallion oil, Jindao beef sauce, 2.3° fresh pepper oil, yellow stewed fried chicken seasoning, spicy fish seasoning, rattan pepper sauce seasoning, Shanghai braised pork sauce and other products. Among them, the first two are 100 million yuan single products, and the seasoning ingredients are based on the Sichuan pepper series seasoning ingredients as the core category.

In 2023, the company's seasoning food business will achieve sales of 558 million yuan, a year-on-year increase of 18.96%. The company's seasoning ingredients business achieved sales of 434 million yuan, a year-on-year increase of 5.71%.

Listed companies have a lot of benefits

In fact, due to the company's tradition of issuing "welfare" to shareholders for many years, as early as March 8, some investors asked Zhongjing Food on the interactive platform: Will it send products to shareholders to taste this year? The company also quickly responded: Giving products to shareholders for experience is a work that we have long adhered to and will continue this year.

The interface news reporter noticed that in addition to Zhongjing Food, many consumer goods companies have also released news of giving back to shareholders through in-kind gifts.

For example, on April 10, Happy Home (300997. SZ) announced that in order to give back to investors, all shareholders registered after the close of the market on April 10 can receive 1 box of "Coconut Shark" coconut water for free.

On April 1, Sichuan Changhong held a shareholder thanksgiving feedback activity for the 30th anniversary of listing, and shareholders of record at the close of the market on March 11 can purchase TVs, refrigerators (cabinets), air conditioners, washing machines, kitchens and bathrooms and small household appliances and other products after verification through the WeChat area, and the feedback model discount is as low as 4% off.

On January 17, Palm shares (002431. SZ) in the 40th anniversary of the company's establishment, to the company's shareholders to give free tickets to some of the company's subordinate 4A-level tourist attractions, including Meizhou Yanshan Lake International Garden Resort, Yangshuo Sanqianli China Landscape Humanities Resort, Guiyang Yunman Lake International Leisure Tourism Resort and other scenic spots.

On April 17, Shede Liquor (600702. SH) released a thank you letter to all shareholders on its official WeChat account, and formulated a shareholder feedback plan on the occasion of the 2023 general meeting of shareholders. Shede Liquor will provide 500ml of 54% volx4 Shede Dragon Year Zodiac Wine (limited to 100,000 bottles, 4 bottles per box), within the quota, according to the actual transaction price of Jingdong Tmall 598 yuan / bottle, 1 bottle is sold, buy one get one free. The shareholder preferential activity has a quota standard, 1-499 shares, up to 2 bottles, 2 free, 500-999 shares, up to 4 bottles, 4 free, 1000-4999 shares, up to 4 bottles (number of shares/1000) ×, more than 50,000 shares, up to 200 bottles, 200 bottles, 200 bottles.

In addition, judging from the situation in previous years, many food FMCG companies are most keen to give away products to give back to shareholders and promote products.

Qiaqia Food, a leading snack food company(002557. SZ) has donated melon seed products to shareholders in 2021 and 2022. In 2022 and 2023, Jiahe Food (605300. SH) has presented the company's Golden Cat coffee products to all shareholders. Yasui Food(603345. SH) presented shareholders with a gift box of its own products and the company's "Private Benefit" membership. Taihe Water (605081. SH) presented the company's natural soda water to shareholders.

Interestingly, on the interactive platform, there have been many recent activities in which investors have asked listed companies whether they have given away products to shareholders, such as investors asking Chengde Lulu (000848. SZ) asked whether it was considering giving away new products to shareholders to enhance Lulu's influence, and some investors suggested to Shunxin Agriculture (000860.SZ) that the management should conduct shareholder feedback activities for long-term shareholders who have held shares for more than 180 days, such as giving away 2-6 bottles of Niulanshan Erguotou or pork products at the same price. Many companies have responded to the suggestions of gratitude and will consider them.

On April 16, an investor asked Founder Motor on the interactive platform: Does the company take into account the situation that shareholders are trapped, and does it have any plans to give away motors to shareholders. The company replied that it has no plans in this regard.