From 249,800 yuan! The Ideal L6 was officially released, and the cheapest Ideal Car in history is here

Just now, the Ideal L6 has been officially released, and the new car is divided into two versions: Pro and Max:

Ideal L6 Pro: 249,800 yuan

Ideal L6 Max: 279,800 yuan

In the mouth of Li Xiang, CEO of Li Auto, this ideal car, which is the cheapest car ever, is "a product with more care and user value within 300,000 yuan".

Let's take a look.

The ideal of 200,000 is still an ideal

Although the L6 is currently the smallest of all models in the Ideal range, it has the longest star ring light in the entire range.

The all-new Ideal L6 has a 2.2-meter-long integrated floating star ring light, which continues the design of the Ideal L series, and the side marker lights are integrated with the star ring lights.

In addition, the black non-illuminated region has been greatly reduced on L6, with the proportion of star rings reaching 82%, and the arc length has also increased by more than 100mm.

Although the new car is the entry-level in the Ideal L series, the overall size of the whole car is not small among SUVs in its class, with the dimensions of the L6 measuring 4925×1960×1735mm and a wheelbase of 2920mm.

Compared to the Ideal L7, the Ideal L6 is 12.5 cm shorter in length and has a wheelbase 8.5 cm shorter.

At the press conference, the Ideal L6 also had a significant size advantage compared to the Porsche Cayenne.

Previously, the Li L6 and Wenjie M7 were defined as mid-size and large-sized SUVs, while the Tesla Model Y and Mercedes-Benz GLC were classified as mid-size SUVs.

The dynamic ride comfort of an SUV relies heavily on the tuning of the chassis and suspension.

The L6, which is one level smaller, does not show too many "knife skills" on the chassis, but adopts a suspension combination of front double wishbones and rear five-link for the whole system, which is not true to the McPherson suspension previously spread on the Internet.

However, the L6 uses coil springs + CDC continuously variable damping dampers, and does not use air springs.

As you can see from the demo video of the press conference, the L6 has a good performance in terms of shock filtration.

Although there are no major changes to the L6 overall, we can still see some details of cost control in the press conference.

In order to further reduce costs, the battery capacity of the L6 series has been reduced to 36.8 kWh, the battery material is lithium iron phosphate battery, and the all-electric range is 212 km.

The L6 has a fuel tank volume of 60 liters, which is 5 liters less than the L7 Max version, and has a range of 1,390 km in extended range mode.

Both the Ideal L7 Pro and Max versions have a 42.8 kWh battery and a CLTC all-electric range of 225 km.

Ideal has also developed a heat pump-based thermal management system for the L6, which ensures battery life in winter.

Another highlight of the L6's power performance is that all models are equipped with "dual-motor four-wheel drive" as standard, which can give the driver more power reserve and protection when the fuel tank is at the bottom of the tank compared to the pure electric solution.

Thanks to the dual-motor all-wheel drive, the L6 has a peak power of 300 kW and a peak torque of 529 Nm.

With the blessing of dual electric motors, the L6 accelerates to 100 km/h in 5.4 seconds and has a top speed of 180 km/h.

With the new battery technology, it only takes 6 minutes to charge from 20% to 80%.

Back in the car,L6The core route of the large color TV and large sofa has not changed,We also talked about it in the preview summary before,L6 can be regarded as the latest small apartment launched by the "ideal real estate company",Approximately covering the needs of two-bedroom to three-bedroom small apartments。

The size has become smaller, and the interior space and configuration of the L6 have also made certain trade-offs.

Although the color TVs are still there, the number has decreased, and the L6 has eliminated the screen in the rear row.

However, with a length of 4.92 meters, the L6's rear space looks quite spacious, with a maximum legroom of 1135mm and headroom of 968mm in the second row.

All L6 models come standard with "flagship seats":

1st and second row power seats, ventilated/heated, Nappa leather seats with comfortable soft pillows

1st row spa-level 10-point massage

The second-row seats can be power-folded and reset at the touch of a button

The large canopy in the car is worth talking about separately, the sunroof is an "integrated panoramic canopy", which cannot be opened, and the light transmission area reaches 1.26m².

To solve the contradiction between visibility and light, the L6 also comes standard with an electric sun blind, which allows the L6 to be exposed to 38°C for one hour in the summer, which is 14°C cooler than the cabin without the sunshade.

In terms of cabin safety, the L6 is equipped with nine airbags as standard, including front far airbags and second-row seat side airbags.

Ideal said that the L6 meets the five-star rating of the newly upgraded C-NCAP, as well as the requirements of the 3G+ standard of the China Insurance Research Institute, and will be the first batch of models in the industry to meet the latest standards.

In terms of smart space, the L6 is equipped with a Qualcomm Snapdragon 8295P in-vehicle chip as standard.

And it comes with a 15.7-inch dual screen with a pixel density of 210PPI.

The whole car is still a four-screen interactive solution of "instrument panel + HUD + two screens".

The instrument screen on the steering wheel is currently the only instrument screen that can be touched in the industry.

The L6 also upgrades the HUD, and in order to achieve no ghosting and no aliasing, the ghosting deviation of the L6 front windshield is controlled within 1.5 milliradians, and the surface shape PP value of the curved mirror is controlled at 85°.

The HUD is also designed with a 2.5m short-line-of-sight projection, as well as a golden down-viewing angle of -3.7°.

In terms of audio system, although both the L6 Pro and Max have a 7.3.4-speaker layout, the L6 Max is equipped with a complete set of "platinum audio", which is the same PSS speaker as Mercedes-Benz Berlin Sound, with an output of 1920kW, while the L6 Pro is "premium".

In addition, the L6 Max is equipped with an intelligent dual-purpose compressor refrigerator with a capacity of 8.8L, which is about six times faster than a traditional semiconductor refrigerator.

Another major difference between the two L6 models is reflected in intelligent driving.

The L6 Pro is equipped with the AD Pro pure vision solution, the intelligent driving processor is "Horizon Journey 5", the computing power is 128TOPS, and the external intelligent perception hardware is 10 cameras + 12 ultrasonic sensors.

The L6 Max is equipped with AD Max, with 2 "NVIDIA Orin-X" intelligent driving processors, 10 cameras + 12 ultrasonic sensors + 1 128-line lidar outside the car, and LED intelligent driving assistance lights.

And there are three more updates to AD Max:

Toll booths pass autonomously

LCC command function

Gradually open to all sections of the country

Overall, the L6 has not been reduced in terms of intelligent driving, and the all-scene intelligent driving NOA, all-scene assisted driving LCC, intelligent parking, and active safety are still standard configurations of the L6 Max.

Ideal L6, who is it sold to?

For a new product, the most important thing to figure out must be its target users.

At the launch of the Xiaomi SU7, Lei Jun specifically explained the question of who the Xiaomi SU7 is made for. He said that in addition to Model 3 owners and traditional "34C" users, SUV users who want to buy an additional sedan are also an important customer group for SU7.

The elites of the era who have taste and pursuit, have already bought SUVs, and after taking care of their families, should they buy themselves a new car?

If the Xiaomi SU7 is the second car that this type of consumer uses to meet their own driving needs, then the ideal L6 released today may be the existence that Lei Jun said is used to "take care of his family".

Not all young families put the handling experience first, and for a family of three, space and comfort are always the last word.

Ideally, every car has grown on my aesthetic point.

Li Xiaoxiang, an ideal user who owns three ideal cars@Baby said in an interview that his sister also "planted" the ideal L6 after watching the promotional video, and she liked the new color "baby elephant gray" very much, and more tail details also added a bit of dynamism to the body.

In terms of practicality, the 4.9-meter-long Ideal L6 is currently the smallest car in the L series, but it still ensures a large space of five seats, and the large panoramic canopy also complements the openness of the cabin, and the suspension structure of the front double wishbone and rear five-link also ensures driving comfort.

Ming Xuan, the owner of the Ideal ONE, plans to buy a car for his wife this year, and he is still considering a multi-purpose, multi-functional, and multi-scene model like the Ideal ONE, and the Ideal L6, which is smaller in size and easier to commute in the city, has become his first choice.

As a multi-functional SUV, whether it is a daily commute, travel, or a family long or short trip, the ideal L6 can meet the needs of my lover, and the cost performance of more than 200,000 yuan is still very high.

As an old owner of Ideal Auto, Ideal has made progress in the brand and sales service network over the years. "Now, I don't have to explain to you what the ideal brand is, as I did four or five years ago, and more service outlets are also deployed around us," Mingxuan said.

It is undeniable that range extension, refrigerators, sofas, and color TVs are indeed the main tricks to grab users in the early days of the ideal, but as a new brand of car-making, today's ideal understanding of organization, products and services is no less than that of any traditional Haoqiang.

MEGA 倾倒,L6 来扶

In February of this year, Li Auto handed over a report card that shook the entire industry.

According to the financial report, in 2023, Li Auto's revenue will be 123.851 billion yuan, a year-on-year increase of 173.48%, and its net profit will be 11.809 billion yuan, a year-on-year increase of 681.06%, becoming the first new power car company in China with revenue exceeding 100 billion yuan.

On the night of the earnings report, Li Xiang said in the earnings call that Li Auto would not produce models below 200,000 yuan in the next five years and would not participate in the competition in the entry-level market. Because he believes that as long as he eats one-third of the market share in the Chinese market, it is enough to become a trillion-level car company.

Li wants to target high-end models with higher gross margins. For example, the ideal MEGA with a price of up to 559,800 yuan. Li Tie, CFO of Li Auto, previously said that the 2024 model of the Ideal L series and MEGA will have a positive impact on the gross profit margin.

However, this time is different from 4 years ago, Li Auto has made a very serious misjudgment of the pure electric MPV market. The market performance of the Li MEGA is far from the expectations of Li Auto, and Li Auto has even lowered its sales target for the first quarter of this year.

The car can't be sold, which naturally affects the people who make the car.

Recently, many netizens claiming to be employees of the Ideal Changzhou factory said on social media that there is no guarantee of 5 days and 8 hours of working hours in the factory, "2 days off 5, 3 days off 4". Some people even ridiculed that although the ideal treatment is at the "ceiling level" in Changzhou, not going to work means that workers can't get the money.

The Ideal MEGA folded, and even affected the Ideal Base Plate to a certain extent - the L series.

Earlier this month, Li Xiang admitted in an internal letter that the chaotic pace of the Ideal MEGA has caused the sales team to significantly reduce the time and effort to serve L-series users, and the main model, the Ideal L8, does not even have a place in the storefront.

In terms of sales, since the beginning of this year, the M7, whose prices have fallen again and again, has been beating the ideal sales volume for three consecutive months, becoming the absolute hegemon of the new energy SUV market in the first quarter. It was not until this month that Li Auto adjusted its sales resources and surpassed the problem in terms of sales. Despite this, the existing L789 models have struggled to grow quickly in an increasingly competitive market.

Ideal L6 is different.

In the eyes of many people, there is no difference between the Li L6 and the L789 in terms of appearance, but the Li has always been differentiated by demand, not by appearance. The future of the L6, the "cheapest ideal ever", is much broader than that of the MEGA. Of course, it also carries a heavier burden on its shoulders.

Helping Li Auto break through the bottleneck of sales and further increase gross profit is the task of Li L6.

Automobile manufacturing is the industry with the most significant scale effect, and the low price of L6 does not necessarily mean that the gross profit margin is reduced. Li Tie has said that the launch of the L6 may have a negative impact on Li Auto's gross profit margin, but with the increase in sales, this impact will gradually turn negative into positive.

On February 28, Li Xiang reposted an article from LatePost on Weibo, which read:

Toyota and Honda's victory in the crisis did not have any unimaginable surprise tactics. They "just" be more cautious about avoiding financial risks and making better products.

The Ideal L6 released today is not only a new sales growth point for Li Auto, but also a key step for Ideal to accumulate capital and enter a period of stable development.