According to the sales statistics of the second week of this month, the ideal has overwhelmed the question.
You must know that at that time, the strength of the M7 was on par with the ideal L series models.
And this time, the M7 was also cut down by the ideal series, and the world urgently needs to do something.
In order to help Wenjie win the battle of turnover, the new Wenjie M5 is naturally ready for release.
According to the revelations of well-known bloggers in the automotive field, the order volume of the new M5 has exceeded 6,000.
But even so, it's not a particularly surprising number, or even an unacceptable one.
Rewind the clock by two years, and Wenjie is undoubtedly a supernova in the automotive industry.
At that time, sales were in the five digits every month, but since '23, the sales of Wenjie have continued to decline.
As a big leader in the world, the sales of the M7 are also tepid, and it has never been able to create brilliance.
For the sales trend, in fact, it can be described as a flash in the pan.
Until now, there have been no highlights in the world, and compared with 22 years, they are simply two faces.
The sales volume of Wenjie Automobile can be said to be high and low, which is "not very stable" compared with other similar brands.
On the contrary, the ideal sales show an upward trend, so why is the question world always "cut down" by the ideal?
Although Li Auto is also a "product of the new energy era", its influence should not be underestimated.
When it comes to household new energy SUVs, the first reaction of most consumers is ideal.
"Provide the most ideal way for every family to get around" is the brand philosophy of Li Auto, and it does exactly that.
That's how the title "daddy car" comes from, if your needs focus on the family's riding experience.
The ideal is called second, and there are really few new energy SUV brands that dare to be called first.
On the premise of ensuring brand influence, it is also an ideal advantage to ensure a high level of product strength.
Ideal has always paid great attention to the user experience, and those who have known the car should be able to understand what I mean.
The ideal design can be said to be a frustration, but if you look at it from the perspective of the "passenger", it is different.
I have to admit that the ideal is a typical "people who sit are more comfortable than people who drive" cars.
This is also the reason why many "dads" choose ideals, nothing else, just because their families are comfortable to sit on.
In contrast, Wenjie has clearly lost its advantage, because the ideal intelligent driving experience is also good.
2022 is a year to prove itself, with the blessing of Thalys Automobile and Huawei.
It stood out among the new power brands and achieved amazing sales in a very short time.
However, due to various reasons, Wenjie gradually failed to sell, and the reason was that the core technology was not mastered.
Moreover, China's new energy vehicle market has entered the era of involution early.
The sales volume of Wenjie will gradually decline from 2023, and in fact, there are also some problems with the pricing of Wenjie cars.
It is very similar to Tesla, and after Tesla entered the wave of price cuts, it became less attractive to ask the world.
Coupled with the fact that Wenjie is a new power brand, consumers are obviously more willing to choose Tesla.
And the product power of Wenjie is not particularly capable of playing, and the production line of Wenjie is only 3 cars today.
They are the M5, M7 and M9, and these three cars have also won the favor of many consumers. But if you look a little broader, compare it with other brands of new energy vehicles at the same price.
It doesn't seem to be so attractive anymore, and its product strength still needs to be polished.
Another big reason is Huawei's influence on the company.
Even now, some people think that the car is made by Huawei, but in fact it is not.
So without the blessing of Huawei's faith, if you are a consumer, will you choose Wenjie Auto without hesitation?
I believe that most people still have to think about it, after all, the car of the world is not cheap.
And Huawei has previously publicly stated that Huawei will not produce cars.
It can be said that Huawei is only a supplier of Wenjie Automobile, and Wenjie Automobile actually belongs to the Thalys brand.
Thalys experienced a delisting before the release of Wenjie Automobile, which gradually marginalized Wenjie Auto for various reasons.
In addition, consumers who buy Wenjie cars are basically going to Huawei Zhijia.
Previously, Huawei only cooperated with Wenjie Automobile, but now it is not only cooperating with Wenjie.
Then a major demand point for consumers to buy the question world has been eliminated, which is quite embarrassing for the question world.
The current situation of the world has also made a "lesson from the past" for Huawei.
Although Huawei does not make cars, Huawei still wants to stay in the automotive field.
When it comes to Huawei and Wenjie, we have to talk about Yu Chengdong.
Previously, in order to promote the M9, Yu Chengdong also personally sat on the M9 to return to his hometown.
The whole journey was more than 1,000 kilometers, and Yu Chengdong didn't move a finger at all.
And throughout the driving journey, our Mr. Yu was also broadcast live throughout the whole process, keeping up with today's publicity trend.
The M9 is not only outstanding in terms of intelligent driving, but its fuel consumption is also very impressive.
From Mr. Yu's behavior of "rubbing heat", we can also see Huawei's "duplicity".
Although Huawei claims not to make cars, it is actually still mixed in the automotive industry.
Compared with the development plan of Xiaomi Automobile, Lei Jun started to build cars directly, why didn't Huawei do this?
In fact, although Huawei has reached a cooperation with Wenjie Automobile, Wenjie Automobile does not have Huawei's shares.
Behind Thalys is actually Dongfeng Xiaokang, and Huawei is just supporting Dongfeng in technology.
What does this mean? This means that Huawei has not actually tasted any sweetness in the automotive business.
Because Huawei's cooperation with Dongfeng this time is actually a "small attempt" in the automotive field.
This is fundamentally different from Xiaomi cars, Lei Jun didn't think about giving it a try at the beginning, but did it directly.
But for Huawei, it is not difficult to actually embark on the road of building a car.
The reason why we didn't make a car is because the sales of Wenjie Auto are cold today, and it has not met expectations for Huawei.
And if you want to compare it with the more profitable and good mobile phone field, why does Huawei spend money on building cars?
What Huawei needs to do now is to step into the automotive field and use it to drive the sales of Huawei mobile phones.
This is much wiser than building a car, because they make suppliers of auto parts, which means they only make money and don't lose money.
Compared with Xiaomi's "do it if you don't accept it" development plan, it is obvious that Huawei is very conservative.
I wonder what impact it will have on the development of the new M5 in the future?