Mercedes-Benz: Regardless of Huawei and Xiaomi, they are not as attractive as Mercedes-Benz cars

Recently, the sales list for each segment in March came out, and unexpectedly in the mid-class car market.

In the mid-class car market last month, the Accord and Passat that we are familiar with did not win the sales championship, but a luxury brand model won the championship, that is, the Mercedes-Benz C-Class. In March, the Mercedes-Benz C-Class sold 20,000 units, narrowly beating the Passat to win the sales championship.

You know, this is a starting price of more than 330,000 yuan of the model, although the current Mercedes-Benz C-class has a lot of terminal discounts, but the guide price is here, it can surpass the Accord, Camry, Passat, Magotan and other models to win the mid-level car sales crown, it is indeed a bit surprising.

And now, in the context of the blowout of independent brand new energy vehicles, the high sales of Mercedes-Benz C-class is even more surprising, in this price segment or a price segment slightly lower than its price, there are Xiaomi SU7, Zhijie S7, ZEEKR 001, AVATR 12, ZEEKR 007 and other competitors, why Mercedes-Benz C-class can still sell so much, in fact, it can explain a lot of problems.

We have said before that a model like the Mercedes-Benz C-Class does not rely on product power, but more on design and brand power.

If you talk about product power alone, Mercedes-Benz C-level said that compared with its own brand new energy models, even in the luxury brand, it is not very competitive, the whole system is equipped with a standard 1.5T engine, a low-power version, with a maximum power of 125kW and a maximum torque of 250N·m, the power performance is average, even if the high-power version has the blessing of a 48V mild hybrid system, with a book parameter of 150kW/300N·m, it can achieve 7.8 seconds to break 100, and BMW 3 series, Compared with the high-power version of the Audi A4L, the power performance is also relatively weak.

In all fairness, the basic configuration of Mercedes-Benz C-class is relatively high, and the beggar version has high-end configurations such as full-speed adaptive cruise, lane centering, active braking, and HUD display, among the models of the same level, the configuration is not low, but the current automobile market is too volatile, and domestic cars are armed to the teeth in this price segment, and the configuration can be said to be everything. In comparison, the configuration of the Mercedes-Benz C-Class is a bit shabby.

And Mercedes-Benz C-class in my opinion, compared with the same price of the model has two advantages, the first is the design, the exterior design began to move closer to the Mercedes-Benz S-class, although the size is a large circle smaller, but the appearance of the sense of refinement is very strong, interior design, after the release of the new S-class, this interior in such a short time on the C-class, is indeed very sincere. To put it simply, although the screen size of the new car-making force is larger than it, but in terms of design, there is a big gap with Mercedes-Benz, Mercedes-Benz C-class uses a 12.3-inch digital instrument screen and an 11.9-inch central control screen with a suspension design, and the waterfall central control screen is smoothly connected with the center console with an elegant arc curve, and the whole interior has a very strong sense of luxury.

The second is the brand, the appeal of the Mercedes-Benz brand among the Chinese people is still very strong, it is said that BBA is a first-line luxury brand in China, but in fact, the brand appeal of Mercedes-Benz is much stronger than BMW Audi, and the three-pointed star logo of Mercedes-Benz is very attractive in the minds of the Chinese people and looks very face-saving.

Speaking of which, Mercedes-Benz C-class can dominate the B-class car market, not because of product power, but because of Mercedes-Benz's excellent external conditions, but before the medium-sized SUV market, medium and large SUV market, large SUV market, is also the world of luxury brands, and now it has also become the world of domestic brand new energy models, and this scene will be staged in the field of sedans sooner or later.