Yesterday, Liu Qiangdong did another subversive thing.
AI Liu Qiangdong's clone conducted a live broadcast, which attracted tens of millions of onlookers, and with the advantage of low price, the cumulative turnover of the whole live broadcast exceeded 50 million yuan, which sparked heated discussions among netizens.
Wan Xiaodao felt that Brother Dong had a bad head again this time, which was worse than the impact of his Mingzhou incident.
What did Mao say so?
The Mingzhou incident is just a mistake in Da Qiangzi's personal life, but it is a mistake that all men in the world want to make, except for letting the people who eat melons have melons to eat, there are not too many adverse effects.
But this time, Liu Qiangdong's digital avatar live broadcast is very different, it opens Pandora's box!
Because this is the live broadcast of AI Liu Qiangdong, there is an unavoidable question: Is AI Liu Qiangdong equivalent to Liu Qiangdong himself?
I believe that the vast majority of the viewers who went to watch this live broadcast were going to Liu Qiangdong himself, if it was not Liu Qiangdong himself, but a virtual doppelganger, then I'm sorry for the audience.
We want to see the real Liu Qiangdong, but you made a virtual dummy to show us, obviously a blatant sale of dog meat on the head of a sheep.
Even if the voice is imitated vividly, the expression is quite smooth, but the AI person is a virtual person after all, the expression and action are quite blunt and emotionless, and the live broadcast performance is far less than one-ten-thousandth of Liu Qiangdong's own demeanor.
This is just using the name and gimmick of "Liu Qiangdong", I don't know how others feel after watching this live broadcast, anyway, Wan Xiaodao was very disappointed when he watched it, emotionally speaking, he felt that he had been blatantly deceived once.
Your face is blind, but the audience's eyes are bright!
This is only from the perspective of audience feelings, in terms of commercial credibility, can the digital person Liu Qiangdong be equated with the business tycoon Liu Qiangdong?
It is estimated that Liu Qiangdong himself does not dare to say yes, nor does he dare to say no.
If it is said that the AI virtual Liu Qiangdong is equal to the real Liu Qiangdong, then this means a huge business risk.
After all, you Liu Qiangdong can make yourself virtual, and according to the current technology, others can also create another Liu Qiangdong clone. This doppelganger may be able to be used within a controllable range on JD's own platform, but on other platforms, what if someone who does not speak of martial arts steals and abuses?
In the hot search some time ago, we also saw that without the consent of Coco Li and her family, she was resurrected by AI, and it only takes a few dozen yuan to solve it, as long as there are no legal and ethical problems, there is no problem at all technically!
As long as Liu Qiangdong said that AI Liu Qiangdong can be equated with him in reality, I believe that soon, countless Liu Qiangdong clones will be like Sun Wukong plucking out his hair and conjuring up thousands of monkeys, and the fake Liu Qiangdong will soon flood the Internet.
In the era of AI, the level of virtual imitation has become difficult to distinguish between real and fake, how can ordinary consumers distinguish which one is real Liu Qiangdong and which one is fake?
Therefore, if Liu Qiangdong admits that AI Liu Qiangdong's doppelganger is equivalent to himself, then this is undoubtedly shooting himself in the foot. At present, Jingdong is too busy to crack down on counterfeiting, and it will be even more overwhelming in the future......
If Liu Qiangdong said that AI Liu Qiangdong's doppelganger is not equal to Liu Qiangdong, and if there are similarities, he will not be responsible, then the problem will be even greater.
Since AI Liu Qiangdong's clone is not the same as Liu Qiangdong, and he is not responsible for commercial problems, why use Liu Qiangdong's name? Isn't this just a blatant deception of consumers?
What's the most important thing about live streaming?
It is trust and integrity.
The trust of fans in the anchor is the foundation of everything.
Whether it is Li Jiaqi or Dong Yuhui, the reason why all the top anchors can become smash hits and become the leaders of the goods industry is mainly because their IP has personality attributes and has the power to make fans trust.
The anchor who appears on the screen must be equated with him himself, and this trust can be established.
And whether AI Liu Qiangdong and Liu Qiangdong himself can be equated is a difficult question to answer, so as soon as AI Liu Qiangdong's clone is launched, it is an embarrassment with a capital letter!
AI virtual humans certainly have their advantages, for example, imitating people is very realistic, can reach the level of fake, and tireless, can work 24 hours a day, and can even build countless clones at the same time to meet the needs of different scenarios.
When Liu Qiangdong is sleeping, when he is playing Tetris...... His fake doppelganger is still working hard to earn money for him, and the running costs are very low......
Maybe these advantages are too many to count, let the experts say, maybe not all in a day. But the shortcomings are also very obvious, it is very easy to fake, it is difficult to match the credibility with real people, and the commercial value of live broadcast has to be put a big question mark.
A business tycoon like Liu Qiangdong does not come out to broadcast live in person, trying to replace himself with AI virtual humans, create IP, and realize commercial value, which is very bold, but it also thinks about the problem too simply.
As netizens ridiculed, let AI Liu Qiangdong broadcast live, it is better to let his wife come and directly launch the AI milk tea girl, the effect must be ten times stronger than this, after all, even if the milk tea girl is virtual, at least it is better than this fake Liu Qiangdong!
In the past few years, many bigwigs have become Internet celebrities and went into battle shirtless to bring goods, including Yu Minhong, Dong Mingzhu, Zhang Chaoyang, Lei Jun, Zhou Hongyi, Huang Hongsheng, He Xiaopeng......
The personality charm of the big guy is the concentrated embodiment of the comprehensive value of the product and brand. The reality show of the big guy is the best product show and the most real advertisement.
The big guy obviously has more advantages as an Internet celebrity, because his influence is there, and the starting point when they take the first step is already beyond the reach of ordinary people in a lifetime, and their own attention and traffic can support them to take off in place.
But if the big guy live broadcast is not sincere, trusting, and not down-to-earth, no matter how big the big guy is, it is just a flash in the pan, and if he doesn't get it right, it is easy to lift a stone to hit his own feet and capsize in the gutter.
In a world where live broadcasts are full of falsehood and deception, we dare not imagine what a virtual dummy can do.
The water in the rivers and lakes with live broadcast is already muddy enough, Da Dongzi, don't make the water even more muddy.
Many people are worried that the big guy will use AI clones to grab food with ordinary Internet celebrities, and they will take the road of Internet celebrities, which will make Internet celebrities have no way out.
Wan Xiaodao is not worried about this, but is worried that all kinds of ghosts, snakes and gods will follow Liu Qiangdong's example, using various virtual avatars to cut leeks everywhere, and make all kinds of AI scams flooded, making the Internet that already lacks integrity even more lacking integrity, and making the already smoky live broadcast even more miserable.
Brother Dong, if you want to be an Internet celebrity and engage in live broadcasts, you must also appear in person, you are not without this level, right?
There are thousands of roads, safety first, Dongge, don't be too fast!
The author of this article: Wan Xiaodao, writing stars, writing gossip, there is evidence;